You must plan for success! Special events tell the community who you are and why your nonprofit matters.
Always do special events to further your mission, not just to hold an event.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
EVENTS CONCEPT
Stakeholder
From a broad idea that a stakeholder is a person who can affect or will be affected by the event.
The more specific idea that a stakeholder is a person of influence but not directly involved in the work. Clearly, this definition could also include an organisation such as a government.
Getz( 1997) states that stakeholders are those people and groups with a stake in the event and its outcomes, including all groups patrcipating in the event production, sponsors and grant-givers, community representatives and anyone impacted by the event
These stakeholder may include:
Event principal (key person in host organisation or client)
Organising committee
Sponsors, donors
Local community
Local authorities (e.g. Council, emergency services, environmental authority)
Service contractors ( e.g. Staging, cleaning, catering, security)
Suppliers
Performers, entertainers, participants
Spectators, audience
media
Numerous factors need to be considered in developing the event concept
Purpose of the event
Although the purpose is also strongly linked to both the theme and the venue
In some instances defining the purpose is difficult.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
This notes will helps to get basic knowledge on event management and the various type of events. this will explain the steps of event process and checklist. importance and the step by step process also explained in this notes.
Event marketing needs special abilities to crack it. Not everyone can do it well. We have the perfect setup to help you get solid returns from your next event.
"Fundraising without special events? No way" explores the role of special events in an organization's fundraising program and shows how events are fundamental to increased and sustainable funding.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
It's the power of story. Discover how to transform your event into a storytelling factory, engaging your prospects and customers in all the right channels with the right messages. A recent report showed that 9 out of 10 organizations market with content regardless of their size or industry. 62 percent of those B2B marketers use events as an important tactic in their marketing strategy. In fact, face-to-face events is the third most popular form of content marketing behind social media and articles. Discover how to position your event as a memorable content marketing experience.
How Hotels Can Use Social Media to Attract Event PlannersJulius Solaris
A presentation from a popular post I made on www.eventmanagererblog.com - you can access full notes here -> http://www.eventmanagerblog.com/marketing/hotels-social-media-meeting-planners
Joe Pulizzi's presentation at IAEE Expo Expo regarding how to leverage content marketing to drive attendee signups and additional revenue opportunities.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Social media has had a massive impact on events fundraising, both from a supporter and charity perspective. Many event participants use it as their primary route for asking for donations, so this shows how social media can help them raise more and get their sponsors involved, including data on which social media channels perform best. It also looks at how social media can support recruitment and supporter care from a charity’s point of view.
Effective Social Media For Event ExhibitorsWeb 2.0 Expo
These slides were used in the webcast "Effective Social Media for Event Exhibitors." Led by Web 2.0 Expo Co-Chair and “The Twitter Book” co-author Sarah Milstein and Web 2.0 Expo Community Manager Kaitlin Pike, this webcast featured real-life success stories and practical tips for using services such as Twitter, Facebook, LinkedIn, and your own company blog for efficient marketing before, during, and after a show.
Short presentation on conference evaluation presented to the Geneva Evaluation Network by Laetitia Lienart of IAS and Glenn O'Neil of Owl RE on 16 March 2011
Integrated Marketing for Special Events Kathryn Hall
In peer to peer fundraising there are a number of ways that event staff can respond to variable mid-season results and introduce methods to maximize revenues.
This is what we do for hotels. The application list is only limited by your imagination. Looking for business, looking for participants and looking forward.
Special events are more important than ever during turbulent times. They are key to your successful fundraising.
Interested in the sample budget and special event time table highlighted in the presentation?
Contact Deborah@creative-si.com.
Become a master event marketer with this simple guide to event marketing campaign planning. This guide will walk through the steps involved in developing, launching and maintaining an event-specific marketing campaign, from objective writing to channel marketing tactics and beyond.
Te Māia focuses on creating value from the Point of Inspire (v.) to the Point of Success by amplifying the stories and offerings of existing stakeholders. The goal is to create an event management site that links all social content providers, nationally and locally, through Communities of Learning to the Point of Transformation that support social entrepreneurs, tech startups and purpose-driven businesses with Just-In-Time information and resources. Finally, through Point of Success, Te Māia collaborating with Innovation Centres/Impact Hubs around the world to create “Landing Pads” for in-market support. Social procurement and sponsorship are just some examples of the exciting work in progress. Mahi Tahi is firmly our approach for co-designing.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
When your nonprofit advocates you are seeking to affect some aspect of society, whether to appeal to individuals about their behavior, employers about their rules or the government about its laws.
Positioning is the heart of nonprofit marketing. It designs an organization's image and value offer so that its customers appreciate what the organization stand for in relationship to its competitors.
Want donors to stay engaged in your nonprofit!Deborah Spector
Want your donors to stay involved? Thank them! Sounds like a no-brainer, doesn't it? Well, it is unfortunate how many nonprofits do not fully thank their donors. You'll find meaningful reasons and ways to thank your donors. Extend this to everyone including sponsors and volunteers. A well written, sincere and timely thank you makes all the difference in the world!
The primary benefit of the planning process is the process itself, not a plan. It is essential to put energy and effort into planning your process. The four questions you want to answer: Where are we? Where do we want to be in the future? What part of the status quo do we need to change to get us where we want to be in the future? How do we make it happen? Remember, if you don't know where you want to go it doesn't matter which road you take!
Embracing Differences's Mission is to use art to educate and promote a community where all people share a mutual respect for others without prejudice, hate or fear. Share the vision through art is an information webinar with suggestions for art teachers to encourage students to Draw The Line Against Prejudice.
Creating a Strategic Marketing Communications PlanDeborah Spector
Don't blink - you might miss something! This is how it feels to live in our nanosecond culture, where everything is changing at an accelerated pace. Our nanosecond culture has changed nonprofit marketing communications forever. The controllable flow of information through easily identified channels is disappearing. This makes your strategic marketing communications plan even more valuable to rise above the noise to put your organization in the spotlight!
Creating a marketing communications plan toolsDeborah Spector
A Creative Solutions & Innovations Tool Kit that describes the tools included in Creating a Marketing Communications Plan. Tools include: SWOT & SWOT Interplay, Positioning your NPO, Channels, POST Development Tool and Message Development Box.
Creating a Strategic Marketing Communications Plan explores the role of marketing communications in your organization, describes research tools, reviews the elements of a marketing communications plan and shows you how to create a strategic marketing communications plan.
It's a crowded marketplace & there's a lot of noise! It makes it really hard for the more than 1.5 million nonprofits in the US alone to be heard. It makes it even harder to complete for scarce philanthropic resources and public attention. The answer? - Strategic Marketing.
Communications getting attention & enhancing your reputationDeborah Spector
You're doing amazing work, but no one seems to know! Today's session is designed to help you streamline & coordinate your communications and develop a communications plan. Communications planning helps you define how you communicate with your various audiences. Any questions please contact deborah@creative-si.com.
Loud & Clear - Successfully Marketing your NonprofitDeborah Spector
Loud & Clear - Successfully Marketing your Nonprofit gives you the tools you need to market your organization. As the Cheshire Cat said to Alice in Wonderland, "If you don't know which way you're going, it doesn't matter which way you go! This PPT provides an understanding of the role of marketing in nonprofit organizations & shows how to understand and align the components of the marketing mix.
"Hi," my friend said. "Do you have any time? I could really use some help promoting our upcoming film festival. Only problem is it is in 3 weeks!" Although I don't suggest waiting that long, there are ways to successfully promote your festival. If you would like our film festival PR template, please contact me at deborah@creative-si.com.
Role of the board & successful fundraising techniquesDeborah Spector
Role of the board & successful fundraising techniques inspires and encourages board members to support their organizations. How will your board members answer when asked what they do for the organization? You'll know you have a fundraising board when they proudly state they raise resources & influences for their organization.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Special Events from Planning to Execution
1. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2010
from planning to execution
SPECIAL
EVENTS
2. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Why do Special Events?
• Raise Money
• Raise Awareness
• Increase Volunteer Opportunities
• Provide the experiential component to your
development program
3. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Linking mission & events
Simply put, you are your mission!
Your events are a much needed tool to
further your organization’s mission
4. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Keys to a Successful Event!
• Plan for success.
• Your ability to tell the community who you are
and why you matter.
• Top of mind –
Always do events to further your mission,
not just to have a successful event.
5. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
EVENTS NEED TO BE PART OF YOUR
DEVELOPMENT PLAN
Bequests
Recognition Events
Capital Campaigns
Launch events for public phase
Major gifts
Targeted Events
Annual Giving
Volume Events
Event360 – www.event360.org
6. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Innovate and Create!
ResearchResearch
DesignDesign
PlanPlan
CoordinateCoordinate
EvaluateEvaluate
Adapted from The Goldblatt Event
Management Process
7. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Brainstorming is your key to
successful research!
8. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Develop a SWOT Analysis
Strengths Opportunities
Weaknesses Threats
9. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Information is Power
Research
Information
Problem-solving Goal-Attainment
Event Design Improvement
George Washington University
10. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Design
Introduce Brainstorming Ideas from Stakeholders
Consensus
Prioritization Event Design
George Washington University
11. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Coordination
Coordination is the Herculean
task of keeping all the moving
parts of an event on track!
12. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Evaluation
• Use evaluation in all stages of your event
planning. It will help you monitor whether
you’re on track or need to regroup.
• Evaluation gives you the information you need
to set the stage for your next event!
13. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
• Goals
• Type of event
• Volunteer roles
• Event timeline
• Budgets
• Marketing/pr
• Sponsorships
• e-fundraising
Event Elements
14. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Raise Money
Raise Awareness
The Two Main Goals
15. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Ways to Measure $$$
• Gross dollars raised
• Net dollars raised
• Rate of return
• Average donation per attendee
16. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Ways to Measure Awareness Metrics
• Number of contacts
• Number of hits on your event website
• Number of new people who attended
17. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Other Goals
• Friend-raising
• Motivate board members to get more involved
• Increase volunteers
• Expand your network
• Market your organization
18. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Planning Process
• What event can reach our goal?
• Is there a link between this event and our
mission?
• Do we have enough time to plan?
• Can we find a reliable event chair with enough
time and energy?
• Do we have adequate volunteer and staff
support?
19. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Planning Process
• Can we cover event expenses before we collect
revenue?
• Do we have talent to promote the event?
• Will the event benefits be worth the time and
effort?
• Will we make our goal?
20. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Models
Community wide-special events:
• A good way to raise money for your annual
campaign.
• Tickets are usually inexpensive to attract
hundreds of people.
• Event sponsors usually underwrite these events
in trade for recognition in their target audiences
and/or the ability to distribute or sell product.
21. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Models
Silent and Live Auctions:
• Stand-alone events or paired with another
event.
• Volunteers obtain donations of goods, services
and merchandise.
• Expenses are low compared to gross revenue.
• Donors receive recognition and a tax write-off.
22. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Models
Theatre and art gallery opening parties
• Need to provide a built-in hook – an opportunity
to see something new before the general public.
• Build more awareness than raise substantial
money.
• Work best if the theatre or gallery owners take
responsibility for promotions and inviting their
patrons as a way to introduce your nonprofit
and make a donation to a good cause.
23. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Models
Sporting events:
• Good opportunity to hold a fundraising event.
• Many are held at athletic clubs, or during
competition so you have built in attendance.
• They lend themselves to auctions and raffles.
• Best if your nonprofit participates but is not
responsible to coordinate.
• Even better if your nonprofit is recipient of
donation.
24. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Models
Award or tribute dinners:
• Most widely used special events.
• Provide a nonprofit an opportunity to award an
outstanding community figure or to honor one
of their own outstanding members.
• A significant event for major donors.
• Well-planned they produce the most income.
25. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Roles
Event Chair(s) – Oversight of all activities related to
event from start to finish.
• Oversees event at-large
• Generates budget with finance chair
• Appoints committee chairs
• Identifies prospective honoree
• Maintains communication with event team
Note: Most of the work stays in specific committees
26. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
• Identifies potential sponsors/donors
• Determines benefits to sponsors
• Ensures that promised benefits are delivered
• Oversees sponsorship package development
• Works with sponsorship “sales” team
Sponsorship Chair
27. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Host Committee Chair
• Develops strategies for engaging host
committee members.
• Designs roles and responsibilities of host
committee.
• Serves as hosts at event.
28. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Volunteer Chair
• Identifies volunteer needs for each committee
with committee chairs.
• Communicates regularly with volunteers.
• Recruits more volunteers if needed.
• Oversees volunteer activities day of event.
29. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Marketing/PR Chair
• Develops promotion package.
• Creates tagline and logo.
• Creates and fulfills hold-the-date cards, invitations,
flyers, posters.
• Works with Webmaster to set up pressroom on event
site.
• Develops communications pieces for various media.
• Creates media distribution list.
30. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Roles
Logistics Committee Chair – oversees details and flow
on day of event.
Invitation Committee Chair – oversees pricing, design
and fulfillment of hold the date card and invitations.
Decorations Committee Chair – oversees site
decoration.
Auction Committee Chair – organizes silent and/or live
auction.
Entertainment/Program Chair – oversees
entertainment and event program.
31. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Special Event Timeline
32. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Creating a Budget
33. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Promoting Your Special Event
• Plan publicity early
• Budget ahead
• Define your target audience
• Set Goals
• Develop a strategy
• Know your deadlines
34. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Website Newsroom
35. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
36. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
WOM Communication
• While other marketing channels slow, WOM
skyrockets.
• Great way to involve leadership and other
volunteers in your marketing efforts.
• Twitter, FaceBook and MySpace support WOM
efforts.
• Invitations are key to WOM.
37. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Mailings 411
• Mailings - invitations, announcements, “Save
the Date” Cards – are still a vital part of your
arsenal to reach your goals.
• Give them something tangible to hold onto
• Ask for a reply by mail, adds commitment on their part
• Preview the event, program, cause, to build excitement and interest
• Add print and mail to your budget, it more than
pays for itself, especially at Nonprofit rates!
Erna Schneiderman
Morningside Marketing Group,
Inc.
404-840-6663
www.morningsidemktg.com
38. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Social Networking Sites
• Twitter.com – tell everyone about your fundraiser in
140 characters
• MySpace.com – tell your ‘friends’ about your
fundraiser
• FaceBook.com – tell everyone in your network about
your fundraiser
• LinkedIn.com – professional nonprofits ‘share’
information about fundraiser
• YouTube.com – create a video for your fundraiser
39. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
Sponsorships
A sponsorship is a contract entered into between a
company and an organization for marketing purposes
that includes rights and benefits.
Corporations benefit from sponsorships:
• Enhance Image
• Drive Sales
• Create Positive publicity
• Heighten visibility
• Reach specific niche markets
40. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
41. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
E-Fundraising
42. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 SPECIAL EVENTS | January 2010
www.donate.net
43. Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 January 2010
from planning to execution
SPECIAL
EVENTS
Editor's Notes
Rate of return is your return on your investment, the return on what you spent. This is your profit divided by your expenses. Profit margin is your net dollars divided by gross revenues.