This document outlines the event planning lifecycle in 5 stages: 1) Strategy & Planning, 2) Design & Development, 3) Marketing & Promotion, 4) Event Execution, and 5) Follow-Up & Measurement. It also lists the top 5 things event professionals are doing to improve events, which include creating events for smaller budgets, broadening client/user base, marketing more aggressively, forming partnerships, and demonstrating value/ROI. Additionally, it notes that incorporating technology faster through video and mobile apps is seen as the next big thing in events.

1. The Event Planning lifecycle
Delivered by Aimia’s Event Management Team
4
Event execution
• Staffing/Volunteers
Strategy & Planning
• Vendor/Supplier Management
• Logistical Services – Housing, Food & Beverage,
• Stakeholder Engagement
Floor Plans, Audio Visual
• Identify Goals & Objectives & Desired Outcomes
• Participant Management
• Needs Assessment & Measurement Plan
• Measurement Implementation
• Budget & Sponsorship Analysis
TOP FIVE THINGS EVENT PROFESSIONALS ARE DOING TO IMPROVE EVENTS
2
Design & development
54%
53%
BROADENING CLIENT/USER BASE
43%
MARKETING MORE AGGRESSIVELY
41%
FORMING PARTNERSHIPS WITH OTHER EVENT PROFESSIONALS
• Program/Event Agenda
37%
DEMONSTRATING THE VALUE OF/ROI FOR THEIR EVENTS
CREATING EVENTS FOR SMALLER BUDGETS
• Theme & Creative Services
• Venue/Destination
• Travel Services/Transportation
• Vendors/Ground Suppliers
• Housing, Meeting Room & Event Space
• Production & Audio Visual Support
5
n
• Speaker & Entertainment Selection
SOURCE: PENTON MEDIA SURVEY, 2013
o
Follow-Up & Measurement
Le
5
ve
l
s
CATERING TO YOUNGER AUDIENCES WITH SOCIAL MEDIA & VOLUNTEERISM
SOURCE: FORECAST 2013, SPECIALEVENTS.COM
Marketing & Promotion
• Determine & Deploy Communication Plan
• Action Plans
2
• Final Budget
• Knowledge Application
• Registration, Mobile & Interactive Marketing
1
• Participant Management & Customer Service
“HAVING DEVELOPED & PUBLISHED OVER 600 CUTTING-EDGE MOBILE APPS
TO DATE, OUR CLIENTS SEE OVER 80% OF THEIR MEETING ATTENDEES
DOWNLOAD & RELY ON THE MOBILE APP BEFORE, DURING & AFTER THEIR
3
Application
Changes in behavior following the event
Learning
changes in knowledge, skills, attitudes &
professional contacts because of the event
to Future Events
• Brand Engagement
EVENTS.”
Business Impact
applying event materials,
messages or contacts via sales,
quality, costs, time & customer
satisfaction
x
• Post-event Communications
3
4
ROI
Compares
all types
of Benefits
to costs
f
ANY WAY TO INCORPORATE TECHNOLOGY, FASTER IS BETTER, VIDEO, &
Ev
a
WHAT IS THE NEXT BIG THING IN EVENTS ACCORDING TO PLANNERS?
lu
at
i
o
• Insurance & Legal
Si
1
0
Reaction, Satisfaction, & Planned Action
Participant satisfaction with the event & how they plan
to apply what they’ve learned
Statistics, Scope & Volume
Event statics, demographics, attendance, press coverage/impressions,
budgetary measures, room block pickup, etc.
Source: Professional Convention Management Association
SOURCE: CVENT
FOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM