This document provides information about Upper Street Events, an events company, including their history, the types of events they run, careers in the events industry, and a case study on what makes a good event. It discusses how the events industry has grown in recent years. It also lists the various areas of skills needed in events such as sales, marketing, operations, and event management. Career paths and typical salaries are also outlined.

2. Upper Street Events
• Introduction
• Events industry
• USE - History
• What we do
• Jobs in the industry
• Case study

3. The Event Industry

4. The impact of experiential events
marketing
• B2B increased their face to face marketing
budgets by 16% between 2009 – 2011
• The average order with human interaction is
£22,734
• The average order without face to face
interaction is £1,242

5. History
• How many people
• Where we run our shows
• Oldest show
• Premium & Passion led

6. Party Planning

7. Sports

8. Music

9. Theatre

10. Exhibitions

11. Links to videos of
The Language Show Live!
https://www.youtube.com/watch?t=1&v=yY1C
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Country Living Magazine Chirstmas Show
https://www.youtube.com/watch?v=p9oNXlTh
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MoveIt!
https://www.youtube.com/watch?t=2&v=flkB
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12. Our Events

13. Awards Won

14. Areas of skill/specialism

15. Sales

16. Marketing

17. Operations

18. Event Management

19. Event Management

20. Finance

21. Career Paths
Event Director
Sales Manager Operations Manager Marketing Manager
Marketing ExecutiveOperations ExecutiveSales Executive

22. Salaries in the industry
Executives 16,000 – 30,000
Managers 27,000 – 55,000
Event Director 55,000 +

23. London Met & USE
• Internships / Work Placements
• Stefania Fedele
• Sally Pitt
• Matthew Harrison
• James Tibbets
• Teresa Smith
• Sophie Billi
• Amber Woodhouse

24. The focus of the case study
• What makes a good event
• Identifying people passionate about a niche
subject/activity
• 80% of Facebook activity is based around
organising meetings/get-togethers

25. What are the aims?
• Idea
• Delivery
• Marketing & Sales
• The Event Experience
• Comments & Suggestions

26. Idea
• What is the concept?
• Other similar shows?
• Why is this show different?
• How is the show
delivered/marketed/sold?

27. Delivery
• Online pre-event, on the day and afterwards
• Venue/Location
• Time
• Entrance
• Layout

28. Marketing
• Who are the Exhibitors?
• Who are the Visitors?
• Sponsors?
• Why should / do they attend?
• Consistency between marketing campaign &
delivery of the event?
• Analysis on online marketing
before/during/after the event

29. Sales
• Mix of exhibitors
• In line with brand and visitor demographic?
• How are they looked after?
• Stand design

30. The experience/features
• Theatre
• Celebrities
• Education/How to demonstrations
• Independent advice/One to ones
• Avoid a static event

31. What USE looking for?
• Creative, originality and fresh perspectives
• Logical thinking
• A professional and creative poster
• Suggestions & comments

32. Any Questions?