In this presentation, the visitor is introduced to the essentiality of developing a balanced Business Development Strategy for any business. Strong focus is given to the importance of having an effective Inbound Marketing Strategy, some Outbound Marketing Strategies, all with the aim to generate better leads and to drive more business through the front door of one's business. Attention is also given on how to convert leads into actual long-term business relationships.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Uncover the differences between Marketing and Business Development for professional services firms in this informative presentation. Noted CRM expert, Chris Fritsch, helps you discover myths and truths as well as best practices for getting results from your business development efforts.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan.
Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives.
Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome.
Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account.
Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage.
Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue.
Download the Sales Strategy Template
fourquadrant.com/product/strategic-account-plan-template/
The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.
Uncover the differences between Marketing and Business Development for professional services firms in this informative presentation. Noted CRM expert, Chris Fritsch, helps you discover myths and truths as well as best practices for getting results from your business development efforts.
Sales & Marketing Development Plan - a template for the CROFan Foundry
This playbook helps you build, measure, learn and adjust your sales and marketing leadership plan. It addresses many topics under Sales and Distribution, Customer Development, Strategic Marketing Frameworks and Integrated marketing Plans, including sample metrics for measuring progress.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Debbie Baxter helps entrepreneurs develop a winning business development strategy. For leaders of start-up teams who want to demystify the selling process.
Learn four things in this session:
1. How to develop your value proposition
2. How to organize your sales process
3. Options for deal structure
4. Tips on closing techniques.
Part of the MaRS Best Practices Series
http://www.marsdd.com/events/details.html?uuid=3b743f00-3696-4c71-91e3-887306c275e1
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
An effective sales strategy is essential to build a brand and to generate sales and increase revenues. Do you have a strategy ready? Download these 26 content-ready sales strategies PowerPoint presentation slides and convert leads to make the difference between poor, average, and record sales numbers. Download now
https://www.slideteam.net/complete-powerpoint-decks-presentations/sales-strategy-powerpoint-presentation-slides.html
Stratechi Sales Plan Presentation by McKinsey Alum.pdfStratechi.com
Visit https://www.stratechi.com/sales-plan-template to download the 54-page editable Sales Plan PowerPoint widescreen template created by a McKinsey consultant. The PowerPoint has all you need to get started on your sales strategy with slides packed full of agendas, charts, funnels, plans, timelines, geographic sales maps, images, icons, goals, mission, marketing strategy, account management, org charts, budgets, revenue trends, benchmarking, target customers, value proposition, change management, roadmaps, project plans, SWOT analysis, PESTLE Analysis, competitive advantage worksheet, initiatives, and many other topics necessary to create a winning sales strategy.
2019 may feel far away, but now is the perfect time to start planning for it. Join Joe Gelata, VP of Business Operations at Axonify, as he discusses strategies for:
- Capacity planning
- Building predictive funnel models
- Target setting
- Territory development
- Rep compensation
Whether you do these yourself or work with Sales Ops, it’s important to understand each in order to setup your team for success next year. Joe will discuss high-level strategy and tactical execution of each component including how it can be done, things to consider, pitfalls to avoid, and how to align with the rest of your organization.
Sales Strategy and Plan Template in Powerpoint | By ex-McKinsey ConsultantsAurelien Domont, MBA
Sales Strategy and Plan Template in Powerpoint and Excel | Created by ex-McKinsey & Deloitte Consultants
The Editable version can be fully downloaded at www.slidebooks.com
Easily define & implement the Sales Strategy & Plan of your Organization.
Be more productive & save yourself hundreds of hours of work with this fully editable Sales Strategy & Plan Template.
Impress your stakeholders with a world-class approach to define & execute your Sales Strategy & Plan.
business development & growth workshop for startups
we will talk about
1: what is business development?
2:business development management
3: Business Development tools & strategies
4: Deal structure "in 7 steps"
Presenting this set of slides with name - Sales Strategy Powerpoint Presentation Slides. Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of twenty six slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
What are the key building blocks when building out your business and brand? Learn how to build a business plan to achieve change, gain internal alignment and manage a digital transformation’s impact on your brand. This session will take a look at what works, what doesn’t and the core lessons learned from recruitment leaders at the top of their game.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
Robin Emiliani and Gem Swartz, co-founders of Catalyst Marketing Agency, graced the cover of World’s Leaders Magazine as one of the World’s Most Visionary Business Leaders Making Waves, 2024
If you are a B2B marketer who is responsible for the content on your website and how it performs, then you might need to know what current performing website content looks like, and what you may need to do to improve yours. To improve your lead generation and content marketing combined!
What you’ll learn:
How to create a website user journey that reflects your top targets need
Creating standout key pages to convert prospects to sales
How to create compelling content that attracts, engages and converts website leads.
Bob London's (London, Ink) Marketing Presentation for Unintentional Entrepren...Chief Listening Officers
On 8/5, Bob London, President of London, Ink (www.londonink.com gave this presentation to a group of 100+ entrepreneurs as part of the Unintentional Entrepreneur series, put on by Network Solutions, Outright.com and Score and hosted by Johns Hopkins University's Montgomery County (MD) Campus.
Music Education: Management and Innovation Conference Jodie Vickerstaff
Neil Farnworth, Enrich Training and Consultancy at Paritor's Music Education: Management and Innovation Conference 2011.
About the conference:
This is a national conference and will focus on the relationship between new business practices and a future vision of music education management.
It will take place over one day and bring together prominent leaders in both the field of music education and business in order to provide a comprehensive overview of this rapidly evolving area.
The role of music education is changing with funding uncertain and the added opportunity of becoming the core of the music hub it is time
to be equipped for the future. The aim of the conference is to present music educators with the modern and innovative practices as well as a
structure for management assisting them in their quest to future proof!
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
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What is the TDS Return Filing Due Date for FY 2024-25.pdf
How to develop an effective Business Development Strategy
1. BUSINESS DEVELOPMENT STRATEGY
74 Beachside Parade, Yanchep, WA 6035
Phone: (08) 9561 1738
Mobile: 0410 043 877
Email: info@rothassociates.com.au
Web: www.rothassociates.com.au
Developing a Balanced Business
Development Strategy
Prepared by:
Hein Roth
Principal Consultant
Roth Associates
2. BUSINESS DEVELOPMENT STRATEGY
Outline
ROTH ASSOCIATES
1. Typical Issues
2. Information Age Business
3. Creating a Balanced Business Development
Programme
4. Structured Business Development Programme
5. Questions
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
3. Typical Issues
Reactive
No structured strategy
No staff engagement
Predominantly outbound
Inbound strategies are foreign ground
Converting enquiries into sales
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
“WE NEED MORE OF THE RIGHT KIND OF BUSINESS”
4. Business Turnover Drivers
Five turnover drivers to grow any business …
Get more inbound traffic
Convert more enquiries into business
Increase repeat business
Increase average sales value
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Increase profit margin per sale
5. The Changing Face of Business
Industrial Age Business
Money driven
Greed and exploitation
Hard-sell approach
1760 - 1990
Information Age Business
Information driven
1990+
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Sharing and generosity
“Soft” approach
6. Information Age Business
Traditional lead generation yields less
Longer sales cycle
Companies are not achieving targets
Major competition for business
Increased outbound marketing costs
BUSINESS DEVELOPMENT STRATEGY
A major shift in business …
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Major shift to self-education – “DIY”
Access to the Web has changed client
expectations
Knowing before interacting
7. Business Development
BUSINESS DEVELOPMENT STRATEGY
1970s – 1980s
Trade Shows
Magazines
Sales Rep
Peers
Analyst
Direct Mail
CLIENT
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
CLIENT
2013
Online
Video
Email
Marketing
Magazines
Twitter
Social
Networks
Business
Networks
Online
Q&A
Peers
Blogs
SEO
Optimisation
Trade Shows
Mobile
Marketing
Virtual
Events
Sales Rep
eBooks
Direct Mail
Analyst
1995+
8. ROTH ASSOCIATES
The Changing Face of Business
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
9. The Internet Boom
9.46 Billion web pages
100,000 Tweets/minute
2 Million Google searches/minute
680,000 pieces of Facebook content/minute
200 Million emails/minute
Some interesting statistics …
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
10. The Internet Boom
80% of all adults use the Internet daily
90% visit a social networking site at least
once a month
78% gather information informally
59% engage with peers on the topic
What’s happening in the business world?
BUSINESS DEVELOPMENT STRATEGY
50% read blogs at least once a month
48% follow industry discussions on the topic
37% post questions on the topic
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
11. The Internet Boom
A couple of interesting business facts …
33%+ companies use Blogs for BD
Companies that Blog get 55% more
website visitors
57% of B2B companies have acquired
a client through the company Blog
BUSINESS DEVELOPMENT STRATEGY
41% of B2B companies have acquired
a client through LinkedIn
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
41% of B2B companies have acquired
a client through Facebook
42% of B2B companies have acquired
a client through Twitter
12. The Internet Boom
BUSINESS DEVELOPMENT STRATEGY
“What we really need is a mindset shift
that will make us relevant to today’s
consumers – a mindset shift from ‘telling
and selling’ to building relationships”
Jim Stengel
Former Global Marketing Officer, Proctor & Gamble
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
13. The Internet Boom
How does that change the way business is conducted?
Be where your prospective clients are
Be what your prospective clients are
really interested in
Be generous with your information
Focus on benefits and added value
BUSINESS DEVELOPMENT STRATEGY
Develop the right mindset
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
SEO is key for getting found
Give great directions and clear calls to action
Invest wisely!
14. The Internet Boom
Successful Information Age B2Bs do the following:
Use the right bait
Target the right prospects
Are creative
Focus on what prospects really want
Don’t let prospects form an opinion of
them – they do it for them
Are in the right place at all times
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Name themselves and their service
Are consistent and never slow down
Make it easy for prospects to respond
15. Creating a Balanced BD Programme
Inbound Business Development Strategy
Outbound Business Development Strategy
Behaviour-driven Sales Mastery
“Remarkable is the new ‘business as usual’”
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
16. What does this mean for your business?
Website Visitors
Convert visitors
to leads
Get found by visitors through :
• Publishing great content
• Promoting via SM
• SEO Optimisation
Convert these leads into clients by:
1. Inbound BD Strategy:
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Clients
• Email
• Lead management
• Behaviour-driven sales
approach
17. What does this mean for your business?
2. Outbound BD Strategy:
Online Campaigns
• Banners & displays
• Virtual events
• Webinars
• Emails
Offline Campaigns
• Trade shows
• Direct mail
• TV & Radio
• Printed Advertising
• Electronic business card
Field Marketing
• Cold calling
• List purchases
• Telemarketing
• Targeted events
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
• Bill boards/Poster campaigns
• Public relations
Corporate Marketing
18. What does this mean for your business?
3. Behaviour-driven Sales Mastery:
Developing unstoppable confidence
Sales facilitation techniques
Lead qualification and service alignment
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
Conducting winning presentations
Building and nurturing long-term business relationships
19. How does your website stack up?
Does it draw immediate attention or does it
have a dated appearance?
Is the content benefit-driven?
BUSINESS DEVELOPMENT STRATEGY
When has it last been updated?
Does it display your business’ uniqueness
to the extent it could?
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
What is your website’s real SEO
effectiveness?
How many pages does your website have
in total?
20. What is your business presence?
BUSINESS DEVELOPMENT STRATEGY
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
CLIENT
2013
Online
Video
Email
Marketing
Magazines Peers
Blogs
SEO
Optimisation
Trade Shows
Mobile
Marketing
Virtual
Events
eBooks
Direct Mail
Analyst
Business
Networks
Social
Networks
Sales Rep
Twitter
Online
Q&A
21. Structured Development Programme
BUSINESS DEVELOPMENT STRATEGY
What
differentiates your
service from the
rest?
- Developing a
great value
proposition
Value
Proposition
- Company
BD Plan
- Communication
Preparation
ROTH ASSOCIATES
BETTER LEADS. BETTER BUSINESS.
- Developing
unstoppable
confidence
- Sales
facilitation
techniques
- Lead
qualification &
service
alignment
- Winning
Presentations
- Building long-
term business
relationships
Behaviour-
driven Sales
Mastery
- Online
strategies
* Emails
* Virtual events
- Offline
strategies
* Trade shows
* Road shows
* Direct mail
* TV/Radio
* Printed
advertising
* Electronic
Business Cards
Outbound BD
Strategies
- Social Network
profile and
groups
- Business Blog
and SEO
- Professional
PDF, Video,
Podcasts and
presentations
Inbound BD
Strategies
- Company video
- Case study
slide shows
- Staff resumes/
videos*
- Website SEO
Company
Website