We offer end-to-end creative concepts and solutions that are extensions of brand communication in the experiential marketing domain: event solutions, brand activation, promotions, launch, conferences, seminars, awards, retail solutions, branding solutions and films. We serve our clients across India through our hub offices.

1. the show begins…

2. we offer end-to-end creative concepts and solutions
that are extensions of brand communication in the
experiential marketing domain: event solutions, brand
activations, promotions, launch, conferences,
seminars, awards, retail solutions,
branding solutions and films.
we serve our clients across India through our hub offices.

3. EVENT SERVICES
• Dealer/Trade meets
• Product launches
• Press conferences
• HR conferences
• B2B conferences
• Exhibitions
• Sales conferences
• MICE
• Internal events
• Entertainment events
RETAIL SERVICE
• Trade & Retail
audits
• Mystery shopper
programs
• Merchandising
ACTIVATIONS
FILMS & AVs
• Roadshows
• Product films
• Sampling &
demonstration
• Corporate AVs
• Mall promotions
• Marketing and
Sales AVs
• School contact
programs
• Motivational AVs
• In-shop activations
• Shop-in-shop
• Documentaries
• RWA activation
• Brand shops
• Corporate contact
programs
• Demos & walkthroughs
• POS/POP
production
• ISPs
• HO RE CA
promotions
• HR AVs

4. a young team of directors taking the reign, we boast of close to
60 years of collective experience.
the deliverables are dealt under separate business verticals
handled by dedicated teams for turn-key solutions.

5. led by the creative wizards, strategic geniuses and fiery
marketing men, we promise smart solutions
backed by engaging experience.
our solutions are engaging. And since they are
engaging, they’d be entertaining.

6. Conquered Territories
Projects executed
in over 30 cities
with over 1000
trade outlets

7. some names we serve

8. PHILIPS
STYLE OLYMPICS 2012

9. OBJECTIVE
To Launch the Brand Ambassador (Kareena Kapoor) and the Hair Care Campaign
to the internal sales team.
ACTIVITY
• Re-christened the event as “Philips Style Olympics 2012”
• Event started with launch of the teams by unfurling the team flags and the
lighting of the flame which was done outdoors.
• Launch of Kareena, marketing presentation and introduction of the retail
elements was done indoors.
• An AV was created showcasing the success of the Body Grooming Range.
SCOPE
Delhi – The Mapple

12. PHILIPS
VOGUE VEDA
THE STYLE GUIDE FOR CONSUMERS & HAIR STYLES

13. OBJECTIVE
To create a style guide which would introduce Kareena’s 4 iconic styles and the
way to craft them using Philips products.
ACTIVITY
• The Vogue Veda has been created in 2 formats – a style magazine format and a
leaflet format.
• The Vogue Veda is a style magazine which shows ways to style using Philips
products , tips on styling and face type Vs. hair styles.
SCOPE
Distribution of the Vogue Veda from retail outlets nationally.

15. PHILIPS
WOW STYLES JUST LIKE THAT
KAREENA CAMPAIGN

16. OBJECTIVE
To launch the hair care campaign “WOW styles just like that” introducing Kareena
as the Brand Ambassador.
ACTIVITY
•
•
•
•
FSU created and installed in MT & TT Outlets.
Standees created and installed in MT & TT outlets.
Endcaps, Bay breakers, Bin and Pillar Branding in MT outlets
Reliance Digital Tray & Vijay Sales FSU
SCOPE
North – Delhi, Lucknow, Chandigarh & Jaipur
West – Mumbai, Pune, Ahmedabad, Vadodra & Surat.
South – Bangalore, Hyderabad & Chennai
East - Kolkata

21. PHILIPS
MORE STYLES MORE SMILES
RETAIL & MALL ACTIVATION

22. OBJECTIVE
To extend the “More Styles More Smiles” concept of Philips, about tying up with
Smile Foundation and bring it to retail and malls in the festive season.
ACTIVITY
• RETAIL: Design, fabricate and install the Smiley Wall and Smiley Christmas tree.
• MALL: Design, fabricate and execute a 2day mall activity with on the spot sales
and TG interactions. Plus there was free demonstrations for the TG also.
SCOPE
RETAIL: Delhi/NCR, Mumbai, Thane, Bangalore, Chennai & Kolkata.
MALL ACTIVATION:
Delhi – Promanade
Chennai- Express Avenue

25. SC Johnson
ALL OUT ULTRA
RETAIL LAUNCH

26. OBJECTIVE
To launch ALL OUT –Ultra in Modern Trade outlets.
ACTIVITY
• Designing, fabricating and installing Endcaps in MT and TT outlets.
• Designing, fabricating and installing Floorstacks, bin branding & Translites in
MT Outlets.
• Designing, fabricating and installing parasites in MT and TT outlets
SCOPE
North – Delhi, Agra, Amritsar, Ludhiana, Jalandhar, Patiala & Jaipur
West – Mumbai, Pune, Ahmedabad, Vadodra , Surat, Indore, Nasik & Kolhapur.
South – Bangalore, Hyderabad, Vijayawada, Mysore, Mangalore & Chennai
East - Kolkata

28. SC Johnson
GLADE
RETAIL VISIBILITY

29. OBJECTIVE
Merchandising/Retail visibility of GLADE in Modern Trade outlets.
ACTIVITY
For Modern Trade outlet, Designing, fabricating and installing
• End caps
• FSU
• Translites
• Trays for Glade testers on End Caps and FSUs
SCOPE
North – Delhi NCR, Amritsar, Ludhiana, Zirakpur, Lucknow
West – Mumbai, Pune, Ahmedabad, Vadodara , Surat, Aurangabad & Kolhapur
South – Bangalore, Hyderabad, Mangalore, Vishakhapatnam & Chennai
East – Kolkata

32. INDIA FIESTA LATINA 2013

33. OBJECTIVE
To partner IFL as it’s on-ground production partner that involved concept, production, install and
execution for India’s biggest 3-day Latin dance extravaganza- India Fiesta Latina 2013.
ACTIVITY
• Conceptualisation to production for mail stage, all workshop areas, photo -op zones for all the
participants and artists with high quality infrastructure and sound.
• All technicals including sound, light and AV for 65 performances including some of the well-known
international artists, that lasted 3-days .
• The festival featured the highest level of s theatre style large international stage and ballroom with
opening night on the “Red Carpet” theme hosted by Bollywood actor Ashwin Mushran that showcased
close to around 20 minded blowing Salsa performances.
• The closing day marked with a Pool Party on MTV Grind theme, with animation and dance workshops in
the Pool on Fiesta Latina theme song with choreographers already shared globally followed by “Night of
Colours” theme night showing unique flavours of artists from all over the world coming together.
SCOPE
• Jaypee Greens Sports Complex, Greater Noida

35. MOEN ARCHITECT MEETS

36. OBJECTIVE
To conceptualize, design and fabricate the setup for Moen India’s Architects
Meets and also execute and manage these events
ACTIVITY
• Delivering a concept according to the brand communication – ‘Party The
American Way’
• AV projection of TVC.
• PPT projection as dignitaries giving presentation.
• Registration and maintaining database.
• Entertainment- Salsa Performance and stand-up comedian.
SCOPE
Hotel Taj Hari Mahal, Jodhpur
Underdoggs Sports Bar, Gurgaon

38. HIGHLY-HITACHI EVENT

39. OBJECTIVE
To conceptualize, design and fabricate the setup for Highly Hitachi and also
execute and manage the event.
ACTIVITY
•
•
•
•
•
Registration and maintaining database
AV projection of TVC
Announcement of the new plant at Ahmedabad
PPT projection at Highly Hitachi dignitaries give presentation
Entertainment
SCOPE
Hotel Westin, Mumbai

41. SAMSUNG
GALAXY CAMERA MEDIA LAUNCH

42. OBJECTIVE
To conceptualise, design, produce and manage the Samsung Galaxy Camera media
launch.
ACTIVITY
• Designing the set –up in accordance to deliver the brand communications as
per the requirements with an “Out of the Box” concept.
• Delivering speedy custom fabrication and installation solutions.
• Delivering an interactive and indulging event flow for the media dignitaries.
SCOPE
New Delhi – The Oberoi

44. SAMSUNG
SUPPLY CHAIN MEET 2012

45. OBJECTIVE
To design and fabricate the set-up for Samsung SCM Innovation Day and also
execute and manage the event.
ACTIVITY
•
•
•
•
•
AV projection of TVC.
PPT projection as Samsung dignitaries give presentation.
Registration and maintaining database.
Award ceremony.
Q&A session.
SCOPE
The Westin, Vatika Ballroom, Gurgaon
300 Pax

47. INTEC AIR CONDITIONERS
Launch Event

48. OBJECTIVE
To conceptualise, design, produce and manage Intec Air Conditioners launch event.
ACTIVITY
• Designing the set –up in accordance to launch a new brand of Air Conditioners.
• Delivering speedy custom fabrication and installation solutions.
• Fabricating an innovatiove product display zone.
SCOPE
New Delhi – The Park

50. YATRA.COM
PARTNER’S MEET

51. OBJECTIVE
To design and fabricate the set-up for Yatra.com partner’s meet – Together We
Deliver and also execute and manage the event.
ACTIVITY
•
•
•
•
AV projection of TVC.
PPT projection as dignitaries giving presentation.
Registration and maintaining database.
Entertainment- Music and stand-up comedian.
SCOPE
Leela Kempinski, Gurgaon
200 Pax

53. MOEN
RETAIL STORE BRANDING

54. OBJECTIVE
To design and fabricate Moen retail stores across the country according to the
given brief.
ACTIVITY
• Vanity & Faucet display.
SCOPE
Moen Retail Store
Bangalore, Mysore, Jallandhar, Chandigarh & Jaipur

56. BAGRRY’S
WET SAMPLING

57. OBJECTIVE
To organise and manage wet sampling for Bagrry’s food products across TT
outlets.
ACTIVITY
•
•
•
•
Wet Sampling station
Promoters to give wet samples
On the spot conversions
Taking feedback and maintaining database
SCOPE
Delhi NCR

59. LUMINOUS
EXPRESSIONS

60. OBJECTIVE
To design and fabricate the product display stands for Eepressions for electrician
and sales meets for Luminous.
ACTIVITY
•
•
•
•
Designing and fabricating the product display stands
Distribution of kits across Delhi, Ludhiana, Jalandhar
Training of Luminous employees
Instruction demo AV development.
SCOPE
Delhi NCR, Ludhiana, Jalandhar, Punjab

62. BMW
CORPORATE CONTACT PROGRAMME

63. OBJECTIVE
To engage with potential consumers at corporate park generating leads .
ACTIVITY
• Display of BMW -320 D
• Lead generation of potential consumers.
SCOPE
NCR –DLF SQUARE (Gurgaon) & LOGIX PARK (Noida)

65. Meril Life Sciences
EXHIBITION STALL AT AICT CONFERENCE 2012

66. OBJECTIVE
To showcase Meril Life Sciences at the AICT Conference 2012.
ACTIVITY
• Designing creatives
• Produce prints
• Set up installation
SCOPE
Meril Life Sciences Stall at:
8th Asian Interventional Cardiovascular Therapeutics Conference (AICT)
The Oberoi, Gurgaon

68. SC Johnson
National Sales Conference 2013

69. OBJECTIVE
National Sales Conference for Sales team across the country and awards night.
ACTIVITY
• Deriving the theme of this two-day event - “Pledge 2014 – Together as Won”
• Grand reception at the hotel, team building activities like drum circle, canvas
painting & acapella
• Marketing Show & Tell followed by Gala Awards Night
SCOPE
Delhi – Hilton, Janak Puri

72. Rockwell Automation
On the move 2013

73. OBJECTIVE
National biggest automation exhibition with national level conference on Oil and
gas industries with the key note speaker Dr. APJ Abdul Kalam.
ACTIVITY
• Designing, conceptualising , fabricating and managing the running of the
exhibit floor of 13000 sq. ft. area
• Managing the national conference of Oil and gas industries and felicitating Dr.
APJ Abdul Kalam
• Online and offline registration of more than 2500 attendees.
• More than 10hands on labs and break out sessions were organized
• Planning logistics and electricals for all the automation exhibits
SCOPE
Gurgaon- Hotel Leela Kempinski

75. Rockwell Automation
India Kick-Off 2013

76. OBJECTIVE
National internal meet for kick- off year 2014
ACTIVITY
• Designing, conceptualising , fabricating and managing the running of the 3 day
event
• More than 3 hands on labs and break out sessions were organized
• Planning logistics and electricals for all the automation exhibits
• Organizing rewards and recognition
SCOPE
Delih- The Grand, Vasant Kunj

78. IN MEDIA…

79. September, 2012 issue

80. October, 2012 issue

81. February 2013 issue

82. India Fiesta Latina, 2013

83. The Circus Entertainment Pvt Ltd
B-63, Lower Ground Floor,
Kalkaji, New Delhi – 110019
(t): +91 11 26440090-91
(e): mailus@thecircus.in
(w): http://www.thecircus.in
…let the show begin