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Uploaded byAlexander Osterwalder
Business Model Innovation Matters
The document emphasizes the importance of business model innovation across various industries, highlighting examples from the music industry. It discusses strategies for adapting to changes, such as offering unique services and utilizing the business model canvas to systematically reflect on business components. The document encourages diverse team collaboration and experimentation for effective implementation of new business models.
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Business Model Innovation Matters
- 1. BUSINESS MODEL INNOVATION matters !
- 2.
- 3.
- 4.
- 5. he joined themusic industry for…
- 6.
- 7.
- 8. in those dayshe used to go out with …
- 9.
- 10.
- 11. and Cris onSaturday
- 12. but things havechanged…
- 13.
- 14. now Eric isworking on…
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22.
- 23. Rosen & Craig, Law Firm
- 24.
- 25. Lisa, 12, illegaldownloader
- 26. but Eric reallyshould have focused on…
- 27. BUSINESS MODEL INNOVATION
- 28.
- 29.
- 30. AMIE st. firstgives songs away for 0.- USD
- 31. but the morea tune is downloaded…
- 32. … the moreAMIE st. charges
- 33. BUSINESS MODEL INNOVATION that’s
- 34. BUSINESS MODEL INNOVATION that’s new talent discovery
- 35. BUSINESS MODEL INNOVATION that’s distribution channels
- 36. BUSINESS MODEL INNOVATION that’s revenue streams
- 37.
- 38.
- 39. Nokia is launchingan “all-you-can-eat” music service
- 40. it’s called Nokia“comes with music”
- 41. pay a monthly subscription …
- 42. … andlisten as much as you want
- 43. BUSINESS MODEL INNOVATION that’s
- 44. BUSINESS MODEL INNOVATION that’s building a platform
- 45. BUSINESS MODEL INNOVATION that’s leveraging brand
- 46. BUSINESS MODEL INNOVATION that’s with recurring revenues
- 47.
- 48.
- 49. they offer areally neat service…
- 50.
- 51.
- 52. and you heara tune you like…
- 53. … but don’tknow the title or artist
- 54. with Shazam youcan…
- 55.
- 56. hold your phoneto the speakers…
- 57. … and getthe title and artist by SMS
- 58. you know howthey make money?
- 59. communication and SMScharges…
- 60. … and salescommissions
- 61. BUSINESS MODEL INNOVATION that’s
- 62. BUSINESS MODEL INNOVATION that’s product innovation
- 63. BUSINESS MODEL INNOVATION that’s new channels
- 64. BUSINESS MODEL INNOVATION that’s new revenues streams
- 65. and then ofcourse there is…
- 66. well, you knowthis one
- 67. now you mightbe saying…
- 68. … I’m notin the music industry
- 69.
- 70. the pharmaindustry
- 71.
- 72. the telcoindustry
- 73.
- 74. the carindustry
- 75.
- 76. consider yourindustry !
- 77.
- 78.
- 79. … probably notthe best solution
- 80.
- 81. BUSINESS MODEL CANVAS the
- 82. reflect systematically on your business model
- 83.
- 84.
- 85.
- 86.
- 87. WHAT? WHO? HOW?$? € ?
- 88.
- 89. WHAT? HOW? $?€ ? WHO?
- 90. WHAT? WHO? HOW?$? € ? CUSTOMERS
- 91. WHAT? WHO? HOW?$? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CUSTOMER SEGMENTS
- 92. WHAT? WHO? HOW?$? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS
- 93. WHAT? WHO? HOW?$? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
- 94. WHAT? WHO? HOW?$? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS DISTRIBUTION CHANNELS
- 95. WHAT? WHO? €? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS HOW? $?
- 96. WHAT? WHO? €? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES HOW?
- 97. WHAT? WHO? €? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES HOW?
- 98. WHAT? WHO? HOW?€ ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK $? CLIENT SEGMENTS CLIENT SEGMENTS KEY RESOURCES CLIENT SEGMENTS CLIENT SEGMENTS KEY ACTIVITIES
- 99. WHAT? WHO? HOW?$? € ? CLIENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS CLIENT SEGMENTS OFFER COST STRUCTURE CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS KEY RESOURCES KEY ACTIVITIES REVENUE FLOWS DISTRIBUTION CHANNELS PARTNER NETWORK
- 100. how do youuse the business model canvas?
- 101. assemble a teamwith diverse perspectives
- 102. OFFER DISTRIBUTION CHANNELSCUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES print the canvas on a poster…
- 103.
- 104. OFFER DISTRIBUTION CHANNELSCUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS REVENUE STREAMS COST STRUCTURE KEY ACTIVITIES PARTNER NETWORK KEY RESOURCES … get business model prototypes
- 105.
- 106. go and tryit really works
- 107. but click onthat “vote” button first
- 108. check out myblog for more: http://business-model-design.blogspot.com
- 109. or contact mefor a conference or workshop engagement [email_address]