Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
9 Tips for Stacking the Deck - From CEO David PottruckDavid Pottruck
Breakthrough change is a topic that I've studied, and practiced, for my entire career. As both an educator and an executive, I've had the opportunity to examine the topic from both sides, and I've learned what makes the difference between success and failure.
This has inspired me to write my latest book, Stacking the Deck: How to Lead Breakthrough Change Against Any Odds. Change is a constant, and leaders must do more than keep up – they must innovate and accelerate to succeed. Yet people are often unnerved by change. Through conversations with leaders from breakthrough companies and my own research and experience, I’ve put together this guide on how to become that change leader.
This proven, practical approach for inspiring meaningful and lasting change has been broken out in a nine-step process, outlined here.
In each step, I bring together lessons from my own career as well as thoughts from industry leaders. Learn more in my new book, available here: http://www.amazon.com/exec/obidos/ASIN/1118966880/522463f-20
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
9 Tips for Stacking the Deck - From CEO David PottruckDavid Pottruck
Breakthrough change is a topic that I've studied, and practiced, for my entire career. As both an educator and an executive, I've had the opportunity to examine the topic from both sides, and I've learned what makes the difference between success and failure.
This has inspired me to write my latest book, Stacking the Deck: How to Lead Breakthrough Change Against Any Odds. Change is a constant, and leaders must do more than keep up – they must innovate and accelerate to succeed. Yet people are often unnerved by change. Through conversations with leaders from breakthrough companies and my own research and experience, I’ve put together this guide on how to become that change leader.
This proven, practical approach for inspiring meaningful and lasting change has been broken out in a nine-step process, outlined here.
In each step, I bring together lessons from my own career as well as thoughts from industry leaders. Learn more in my new book, available here: http://www.amazon.com/exec/obidos/ASIN/1118966880/522463f-20
Experiential marketing strategy for a company. Detailed document on how ch directs intends to increase their experiential event net. Activation and sampling document.
Event Management the term refers to the use of management science for the development of festivals and events. At this particular time Event management industry is one of the fastest growing industries in the world. Planning and execution of the event can be very difficult.
Sales Techniques for Corporate Events & Conferences by Mario KanaanMario Kanaan
Sales Techniques Definition
What Are We Selling?
Increasing Sales Attendance in the Event Industry
Increasing Sponsorship Acquisition
Acquiring Media Partners
Connecting with People at Events
Building Long terms Relationships
This is a presentation that I gave for Texas Wesleyan University's 3PR program, a pre-professional program for students interested in becoming doctors, lawyers, dentists and ministers. I've also included a link to tips on Power Networking from Barbara Gibson, international president of the International Association of Business Communicators.
This is about inviting visitors to BNI thereby attracting new business opportunities in our chapter. FROGS is visitors from Friends, Relatives, Organisations, Geographical ares, Social sphere/social media !
Merry Christmas, Have a wonderful Christmas and a successful, loving, Fruitful New Year !
7 Habits of Highly Effective SalespeopleQamaru Dheen
Ask a dozen salespeople and you’ll most likely get back two dozen different responses. Is it the ability to create great leads that makes you successful, or is it a winning personality? If you’re looking at things like charm or the size of client lists, you’re barking up the wrong tree. Look at the basics — the simple stuff that sales professionals overlook from time to time. Things like the ability to listen carefully, respond correctly, and approach clients not as a sale but as people you want to know and help solve problems. These are the things to focus on in order to bring more value and visibility to your career. While they are common sense, these methods are often the first ones we forget to use.
In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior and practice management. We like to call these The 7 Habits of Successful Salespeople. If you can get your people to adopt these 7 habits, you will be amazed at how their sales improve.
Event Management 101 for beginners aim to provide the information needed for organizations and individuals planning to implement an event or start an event management company.
Events are powerful brand communication tool and by reading this presentation what will be equipped to implement an event project or ensure the success of his/her event management company.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
This best practices guide will walk you through a variety of best practices, techniques and ideas to both tactically and strategically increase the efficacy, success and impact of your inside sales organization.
19 Tips That Will Make You a Networking MasterThe Muse
19 great ideas for how to make networking easier, more effective, and even more fun! Whether you're looking for a job or trying to get ahead at work, these tips will transform you into a networking master.
How to be effective at inviting guests to your BNI chapter.
Feel free to use this at your BNI chapter meetings : )
My only request is you give me the following credit:
Mike Darnell -
http://VIMI.co | Website & App Production
Integrity | Simplicity | Harmony | Fun
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She's also one of four fantastic keynote speakers who will present at the MarketingProfs B2B Forum in October. Jill provides simple, easy to remember tips for establishing genuine relationships at industry events. We covered how long to wait before reconnecting after an event, what to do when you hit one of those awkward pauses, and much more.
A speech for non-profit and community organisations at the annual Making Links conference in Sydney, November 2006. It covers 5 examples of innovative ways to promote a campaign or fundraising event online.
Event Management the term refers to the use of management science for the development of festivals and events. At this particular time Event management industry is one of the fastest growing industries in the world. Planning and execution of the event can be very difficult.
Sales Techniques for Corporate Events & Conferences by Mario KanaanMario Kanaan
Sales Techniques Definition
What Are We Selling?
Increasing Sales Attendance in the Event Industry
Increasing Sponsorship Acquisition
Acquiring Media Partners
Connecting with People at Events
Building Long terms Relationships
This is a presentation that I gave for Texas Wesleyan University's 3PR program, a pre-professional program for students interested in becoming doctors, lawyers, dentists and ministers. I've also included a link to tips on Power Networking from Barbara Gibson, international president of the International Association of Business Communicators.
This is about inviting visitors to BNI thereby attracting new business opportunities in our chapter. FROGS is visitors from Friends, Relatives, Organisations, Geographical ares, Social sphere/social media !
Merry Christmas, Have a wonderful Christmas and a successful, loving, Fruitful New Year !
7 Habits of Highly Effective SalespeopleQamaru Dheen
Ask a dozen salespeople and you’ll most likely get back two dozen different responses. Is it the ability to create great leads that makes you successful, or is it a winning personality? If you’re looking at things like charm or the size of client lists, you’re barking up the wrong tree. Look at the basics — the simple stuff that sales professionals overlook from time to time. Things like the ability to listen carefully, respond correctly, and approach clients not as a sale but as people you want to know and help solve problems. These are the things to focus on in order to bring more value and visibility to your career. While they are common sense, these methods are often the first ones we forget to use.
In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior and practice management. We like to call these The 7 Habits of Successful Salespeople. If you can get your people to adopt these 7 habits, you will be amazed at how their sales improve.
Event Management 101 for beginners aim to provide the information needed for organizations and individuals planning to implement an event or start an event management company.
Events are powerful brand communication tool and by reading this presentation what will be equipped to implement an event project or ensure the success of his/her event management company.
CEO's see themselves as the stewards of reputation of the oganization - they want to turn it over to their successor in a better shape than they received it.
In this slideshow, we highlight research on CEOs and reputation management, pr, crisis communication, employer branding and much more.
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
This best practices guide will walk you through a variety of best practices, techniques and ideas to both tactically and strategically increase the efficacy, success and impact of your inside sales organization.
19 Tips That Will Make You a Networking MasterThe Muse
19 great ideas for how to make networking easier, more effective, and even more fun! Whether you're looking for a job or trying to get ahead at work, these tips will transform you into a networking master.
How to be effective at inviting guests to your BNI chapter.
Feel free to use this at your BNI chapter meetings : )
My only request is you give me the following credit:
Mike Darnell -
http://VIMI.co | Website & App Production
Integrity | Simplicity | Harmony | Fun
Networking Tips for Introverts (and Shy Folks): Visual SketchnotesMarketingProfs
Feel too overwhelmed by networking? Are you an introvert in need of networking tips? On a Marketing Smarts podcast, we talk to Jill Foster, founder and blogger for LiveYourTalk, coaches executives, entrepreneurs, and others in public speaking and storytelling. She's also one of four fantastic keynote speakers who will present at the MarketingProfs B2B Forum in October. Jill provides simple, easy to remember tips for establishing genuine relationships at industry events. We covered how long to wait before reconnecting after an event, what to do when you hit one of those awkward pauses, and much more.
A speech for non-profit and community organisations at the annual Making Links conference in Sydney, November 2006. It covers 5 examples of innovative ways to promote a campaign or fundraising event online.
The Koteret Group presents PR for fundraisingNisso Cohen
The Koteret Group presents - PR for Fundraising PP - demonstrates our capabilities in assisting Jewish NGOs raise funds around the world.
Contact:
Nisso Cohen
CEO
The Koteret Group
Nisso_C@Koteret.com
Tel. +972-3-5755778
You must plan for success! Special events tell the community who you are and why your nonprofit matters.
Always do special events to further your mission, not just to hold an event.
Event Planning by Mark Breen (Cuckoo Events) for BICS 2013Mark Breen
Slides from a presentation I gave to BICS (Board of Irish College Societies) recently on Event Planning. They've been altered slightly, obviously, with more text in this version as YOU don't have me there in front of you to go through it all.
Cartoons and visual communications are a great way to make an event awesome - before, during and after the event. For more info contact events@gapingvoid.com.
One donation form on your website just doesn’t cut it today. If that’s all you have on your site, you are missing opportunities with every visitor and missed opportunities are missed donation dollars. In this presentation, you’ll learn how to go beyond the donation form.
HCF Training - Building Sustainability Workshop covers:
Why do we need to plan?
• Fundraising methods
• Understanding the funder
• How HCF Training and Development can help you
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Put the “fun” back in FUNdraising with gamification. Participants will learn ways to develop and execute a gamified fundraising plan to improve the effectiveness of fundraising efforts.
Professional Learning Academy is a CAE Approved Provider.
http://professionallearningacademy.com
This activity on SlideShare is NOT eligible for CAE credit. Please visit our website to learn more about CAE credit opportunities.
https://bloomerang.co/resources/webinars/
Mark Quigley will explain the critical items needed to get started on early to position your capital campaign for success!
Learn five tips that will improve the overall fitness of your organization's race, from planning through promotion, recruitment, follow up, and evaluation.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Everything You Ever Wanted To Know About GrantsAbila
Abila and Betsy Baker of YourGrantAuthority.com provide valuable insight about the various facets of pursuing grant funding including identifying grant sources and effectively writing proposals for securing grants.
Abila with RBP Methods explores the process for identifying if your current accounting solution is the right fit for your organization and if it is time for a change, how to go about evaluating alternatives.
A Nonprofits guide to activating a Social Media Playbook #SM4NP Abila
The importance of creating and using playbooks for your events and campaigns and why you need them now. Learn how to create a playbook and use it to increase donor activity and engagement.
Lately, it seems that talk of "the cloud" is everywhere you turn. But what does "the cloud" mean and how can it help your nonprofit function more efficiently? We will help you get a better understanding of what it means, the advantages/disadvantages of using it, and the future of the cloud, so you can fully research and evaluate if moving more items to the cloud is right for your organization. Presented by Richard Dietz of Nonprofit R+D
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
Your organization's website is critical to your success. It's the place to tell the world about your mission and motivate visitors to take action—whether it's making a donation or signing up for your services. For many organizations, it's difficult to know where to start. What do you do next with your website and how do you manage it?
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.
Don’t lose sight of your mission by losing control of your finances! A nonprofit organization’s financial health depends on precise execution of the key components of an annual operating cycle. This session will leave you with a comprehensive grasp of how to develop your nonprofit organization’s financial health, thus supporting the life of your mission.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
Featuring David Holmes of the Foundation Center Cleveland.
What’s the difference between a successful fundraising plan and a not so successful one? Diversification. It’s the same advice your financial planner will give you and it’s the same approach every nonprofit should take when crafting their fundraising strategy. Successful nonprofits know they need to cultivate multiple revenue streams through sound financial planning. If your organization has never developed a fundraising plan or calendar, this hour-long session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:
• Conduct an assets inventory.
• Develop a case statement.
• Identify potential funding partners.
• Prepare a fundraising plan and calendar.
Diversify Your Fundraising, at introduction to fundraising planning. Worksheets that will help you to take stock of your strengths. An Assets Inventory from the Foundation Center Cleveland.
Confused by “weather” or not to go to the cloud? You're not alone! We promise to demystify “the Cloud” and discuss the various options available for software today. You’ll walk away with a new understanding of:
• “The Cloud” and why it is important.
• Available options in hosting services, as well as, the risks and benefits of each.
• The top 3 questions to consider before you implement
Nonprofits can learn a lot from Apple. Here are a few lessons in innovation that you can apply to your nonprofit’s fundraising efforts. Inspired by the phenomenal success of Apple's iPad. Check it out here.
Top 10 Fundraising Tips: Darian Rodriguez HeymanAbila
Darian Rodriguez Heyman, Co-Founder & Head of Community Partnerships, Social Media for Nonprofits and Editor, "Nonprofit Management 101"presents his Top 10 Fundraising tips for nonprofits.Darian covers everything from grant seeking to online fundraising.
Welcome to the Program Your Destiny course. In this course, we will be learning the technology of personal transformation, neuroassociative conditioning (NAC) as pioneered by Tony Robbins. NAC is used to deprogram negative neuroassociations that are causing approach avoidance and instead reprogram yourself with positive neuroassociations that lead to being approach automatic. In doing so, you change your destiny, moving towards unlocking the hypersocial self within, the true self free from fear and operating from a place of personal power and love.
2. Our Speakers
Richard Dietz
Founder of Nonprofit R+D - Technology Training for
Nonprofit Professionals
Richard has over 20 years' experience working in
and with a wide variety of nonprofit, political, and
government organizations.
You can find Rich on his website
http://www.nonprofitrd.com
or tweeting @nonprofit_rd
2
3. Our Speakers
Jamy Squillace
Sr. Product Manager Sage Nonprofit Solutions
Responsible for Sage Fundraising 50, Sage
Fundraising Online, Sage Nonprofit Online and
Sage e-Marketing.
Jamy has 16 years experience in product planning
and management. Her goal is to create and evolve
solutions that fulfill customer desires and exceed
expectations.
You can find her blogging at SageWords.net or on
Twitter @jrsquillace.
3
4. Agenda
• Event Fundraising
– What and Why
– Examples
• Event Fundraising Best Practices
– Planning / Timeline
– Setup
– Publicity
– Running the Event
– Follow up
– Evaluate
• Q&A
4
5. Introduction
• Make sure to download the E-Book –
“Event Fundraising Best Practices”
– http://go.sagenonprofit.com/LP=204
• The E-Book goes more in-depth than we are discussing
here and includes templates and worksheets.
• Our goal today
– Get you to think about events in a different way
– Get you to spend more time planning your events
– Get you to take action and test some new ideas
5
6. Text Heavy Slides… Oh My.
• I promise I do not just read the slides
– Boring!
• Why text heavy slides
– You don’t have to take notes – the info is there for you later
– You can focus on the “ah-ha” moments
– They will still make sense 6 months from now
• Let me know what you think
6
8. What is Event Fundraising
• The planning, managing, and execution of an event
designed to raise money for a nonprofit organization.
– Fundraising is the key
– The purpose of the event is more important than
the type of event being held.
8
10. Why is Event Fundraising Important
• Nonprofits are doing them all the time
• Many are not doing them very well or efficiently
• Many people are willing to “spend” more for events or
items when a portion of that money will go to a charity
• People are different
– Your organization needs different kinds of appeals to encourage
as many people to support it as possible.
– Event fundraising is just another channel or tool to help you raise
funds
10
11. Why Event Fundraising Is Important
890%
You need this…
EVENTS
But spend your resources on these.
11
13. Examples of Event Fundraising
Run/Walk/Rides
Luncheons/Galas
Concerts
No shave month
Birthday/Anniversary Giving
Memorials/Tributes
Pledging
Dancing with the Stars
Sponsorships
Ticket sales
Use forms to collect votes for an event - votes equal
donation amounts
Golf tournaments
Classes/symposiums/ educational meetings
Camp registrations
Rapid response campaigns
13
14. Event Fundraising Best Practices
1. Planning / Timeline
2. Setup
3. Publicity
4. Running the event
5. Follow up
6. Evaluate
14
15. Planning / Timeline
• Sample Timeline included in the E-Book
• Covers all the major phases of an event cycle
• Focused on best practices
• Adapt to your needs and timeframe
15
16. Sample Timeline
Printable version
included in the
Appendix
16
17. 1. Planning / Timeline
• “Fail to Plan, Plan to Fail”
– It’s a cliché for a reason
– The plan / timeline helps keep everyone on track and “on the
same page”
• Select Event Type
– Don’t just do what you have always done
– Test some new ideas (start small)
– Ask your supporters
– The Type will impact many other areas
– Try this on a smaller event
– Signature Events – How can you make it unique?
17
18. Rebuilding Together
“Even though some might consider our first year a
failure, we had to start somewhere. Now our donors are
comfortable using the system but it’s raised our profile
among our peers. We can now say that it’s as easy to
donate with us as it is American Red Cross.”
-- Lee Berkeley Shaw, Director of Development at
Rebuilding Together Montgomery County
97% improvement
from 2011 to 2012
18
19. 1. Planning / Timeline
• Review Previous Events
– What went well, what did not?
– What can be improved?
– What can be scrapped?
• The event itself?
• Set Goals
– Will be key when we get to evaluation
– Quantitative – money raised, number attended, etc.
– Qualitative – awareness, education
– May be hard, but need to make educated guess
19
20. 1. Planning / Timeline
• Set the Date
– Get on calendars early – save-the-date cards, etc.
– Avoid other major events
– Submit event notices everywhere
• Mid-Campaign Check-In
– Schedule this as part of the timeline
– Identify tasks that are behind schedule
– Identify goals that are behind schedule
– Still have time to address them
20
21. 2. Setup
• Online Registration Process
– Make it easy to complete
– Make it easy to find 47% of donors give up
before they have made a
– Capture data donation because the
• Add to email list, important for follow online journey is not
up / cultivation intuitive and engaging
(http://www.nomensa.com/about
/news-items/charities-fail-make-
• Create Fundraising Systems online-impact)
– How will you solicit funds before, during
and after the event?
– What will you need based on your event
type?
• Gala, auction, raffle, etc.
21
22. 2. Setup
• Optimize Registration Forms
– Form must be specific to that event
– Make registration page easy to see
– Strong call to action
– Shorter is better
– Form should be embedded on your website
– Ability to set-up peer-to-peer
• Sage Fundraising Online
– Unlimited forms
– Can handle registration, fundraising, and more
– Peer-to-Peer Fundraising
– Communicating progress
– Leverage social media
22
24. 2. Setup
• Select and Confirm Vendors
– Based on event type
– Walk through event and create list of needs
• Will location dictate food and entertainment?
• Will the keynote speaker influence the auction items?
– Ask your vendors to become sponsors!
• Get Sponsors
– Sponsors can make or break an event
– Not just about money – in-kind, publicity, discounts, etc.
– Think Win-Win – How can you help the sponsor?
24
25. 3. Publicity
• If you build it…… they may not come after all
– Marketing principle – 7 Touches
• Create Marketing Plan and Calendar
– Plan within the Plan
– Week by week plan of what, who, how and when
– Like an editorial calendar
• Create Marketing Materials
– Multiple channels – email, postcard, advertisements, etc.
– Goal is to drive traffic to the event website
25
26. 3. Publicity
• Promote to Past Participant and Supporters
– Most likely to attend and more inexpensive to market to
– Special invitations – VIPs
– Tell A Friend
• 71.7% of millennial donors willing to reach out to friends and family
about ways to get involved with an organization they support
• Promote to New Prospects
– Bulk of marketing budget (and time) is spent here
– Much harder to do
– Remember, multiple touches and multiple channels
26
27. 3. Publicity: More Marketing
Ideas
• Pre-event Communication
– Give supporters an update on progress
– Ask them to tell-a-friend
• Promote your Cause, Then the Activity
– What makes your event different?
• Use Storytelling to Make Personal Connections
– People give to people – Individual stories are best
– Childhood hunger vs. 4-year-old Marie
– Emotional connection
27
28. 4. Running the Event
• Now for the easy part ;-)
• Set up Location and Registration Area
– Think through the “flow”
– Online registration can really help here
• Speeds up the registration
• Have separate line for “online registrants”
• Encourages them to go online next time
• Conduct a Full Run-Through
– Have volunteers or staff pretend to be guests
– Like a wedding rehearsal
• Run the Event
28
29. 4. Running the Event
Ask for Donations at the Event
• Its not just an event... It’s a Fundraising Event
– Don’t be afraid of the “ask”
• Plan the Ask
– Concrete definition of organizations mission and need addressed
– Clear description of how funds will address the need
– Clearly stated request for donations
• Idea: Have someone else do the ask
– Celebrity, past client, major donor
– Individual story about why they support you
– Clearly stated request for donations
29
30. 5. Follow Up
• Right after the event is the best time to follow up
– Still excited about the event/cause
– More likely to respond to further requests, so ask!
• Create a Follow-up Plan
– May be more important than the overall plan
– Long term, ongoing dialogue with your supporters
• Don’t forget sponsors too!
• Follow Up Calendar
– Post-event thank you
– Attendee / sponsor survey
– Thank them again throughout the year
– Update them on progress
– Add them to your fundraising campaigns – Donor Funnel
30
31. 6. Evaluate
• Evaluation is really Step 1
– Remember back to the planning phase
– Wrap up flows right into planning for next event
• What Worked / Did Not Work
– Survey staff, attendees, sponsors, volunteers
– Example surveys in E-Book
– Was it all worth it?
• Begin Planning Again
– Think of events as cycles, not one-time events
– If you wait you may not remember the details
– Time heals all wounds
31
32. 6. Evaluate
Return on Investment (ROI)
Funds Raised – Total Expenses
ROI = ----------------------------------------------------
Total Expenses
– Not just money.. Time is an expense too
– Evaluate the true ROI for the event
– Was it all really worth it?
• Do this again or something else?
32
33. Q&A Download the Event Fundraising E-Book
http://go.sagenonprofit.com/LP=204
Learn about Sage Fundraising Online
www.sagefundraisingonline.com
Contact Richard Dietz: Contact Sage:
www.nonprofitrd.com www.sagenonprofit.com
richard@nonprofitrd.com www.twitter.com/sagenonprofit
800-811-0961
Jamy Squillace
jamy.squillace@sage.com
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Editor's Notes
By 2014, online donations could reach $60-70B and account for 46% of the total individual giftsRebuilding Together ExamplesBuild your housefile