Nonprofits can learn a lot from Apple. Here are a few lessons in innovation that you can apply to your nonprofit’s fundraising efforts. Inspired by the phenomenal success of Apple's iPad. Check it out here.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
Social by design is a product strategy that encourages and facilitates conversation into an ongoing relationship management model. Conversation via content, creativity, product updates and thought leadership is the means by which we express who we are to others while learning and getting feedback from them. Learn the practical steps on how this fundamentally different and new design approach around communications will enable business in the DIY economy.
Leveraging Social Media for Your Next Fundraising EventAbila
Abila, along with Darian Rodriguez Heyman of Social Media for Nonprofits and Laura Huddle of Eventbrite present a session about how Social Media Tools can be leveraged for Fundraising.
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Steal this economic development marketing idea GIS Planning
“Steal This Idea: The Marketing Experts Tell All” was presented at the IEDC 2012 Annual Conference in Houston, Texas. The panel featured an A-list of economic development marketers that included GIS Planning CEO Anatalio Ubalde, Y Factor President/CEO Anya Codack and DCI President/Chief Creative Officer Andy Levine. Topics include:
The Rise of the Digital Ambassadors (Andy)
Write Once, Spin Often (Anya)
Data Marketing (Anatalio)
An Infographic is Worth a Thousand Data Points (Andy)
Unmask Your Website Visitors (Anya)
The Best Idea is Yours (Anatalio)
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
We presented our view point on how to hire and retain digital talent in this day and age. Essentially our point of view is - they don't need to be digital, just smart and have the drive to learn.
Nine Retail Tenets for 2013 by Denise Lee YohnDenise Yohn
Take-aways from from NRF’s Retail BIG Show, January, 2013, including:
- showrooming must be embraced
- brick and mortar isn't dead
- organizational silos are hindering progress
Learn more: http://deniseleeyohn.com
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
Tasti D-lite has put itself on the map through its innovative merging of loyalty programs and social media. The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing.
Using social media to engage customers is only part of the story. Here, readers will learn how to re-engineer businesses to compete and win in the age of social media marketing, and break through from being a brand that’s social friendly to one that forms meaningful, one-to-one relationships with their customers.
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
More Related Content
Similar to Raise Funds Faster Than Apple Sells iPads
8 Interactive Trends Changing the Business LandscapeTim Sandlund
The world is changing quickly. This presentation looks at 8 interactive trends that are changing the business landscape. Technology is changing the way consumers interact with brands and how brands interact with consumers. Buying habits and consumer expectations are rapidly evolving. This is and will continue to have major implications for marketing. Is your business ready to adapt and take full advantage of how these trends are changing the way we do business?
Steal this economic development marketing idea GIS Planning
“Steal This Idea: The Marketing Experts Tell All” was presented at the IEDC 2012 Annual Conference in Houston, Texas. The panel featured an A-list of economic development marketers that included GIS Planning CEO Anatalio Ubalde, Y Factor President/CEO Anya Codack and DCI President/Chief Creative Officer Andy Levine. Topics include:
The Rise of the Digital Ambassadors (Andy)
Write Once, Spin Often (Anya)
Data Marketing (Anatalio)
An Infographic is Worth a Thousand Data Points (Andy)
Unmask Your Website Visitors (Anya)
The Best Idea is Yours (Anatalio)
This presentation was given at a Markedu marketing web seminar presented to marketers from more than 20 countries.
The title Power Up Your Direct & Digital Marketing is also the name of a workshop/seminar which Markedu intend to bring to a number of cities in Europe and the Middle East in 2012.
The speaker is Michael Leander - an accomplished international marketing expert, trainer and speaker. He has presented current marketing topics to professionals in more than 35 countries.
The Power Up Your Direct & Digital Marketing event format is focused at bringing direction to focus on the many areas of marketing that are often neglected.
In this web seminar presentation Michael Leander covered only bits and pieces of what attendees at one of the workshops in the physical space will experience.
A jargon-free, plain-speak guide for small businesses to really 'get' internet marketing and social media in today's new marketing world. Understand the true meaning of commercial success on the Internet.
We presented our view point on how to hire and retain digital talent in this day and age. Essentially our point of view is - they don't need to be digital, just smart and have the drive to learn.
Nine Retail Tenets for 2013 by Denise Lee YohnDenise Yohn
Take-aways from from NRF’s Retail BIG Show, January, 2013, including:
- showrooming must be embraced
- brick and mortar isn't dead
- organizational silos are hindering progress
Learn more: http://deniseleeyohn.com
EyeforTravel - Social Media Strategies for Travel USA 2008EyeforTravel
Use social media to enhance
your brand, increase sales &
attract new customers.
http://events.eyefortravel.com/ugc/?t=scribd
http://www.eyefortravel.com/?t=scribd
Tasti D-lite has put itself on the map through its innovative merging of loyalty programs and social media. The Tasti-D-lite Way, the brand’s Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing.
Using social media to engage customers is only part of the story. Here, readers will learn how to re-engineer businesses to compete and win in the age of social media marketing, and break through from being a brand that’s social friendly to one that forms meaningful, one-to-one relationships with their customers.
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
The Collaborative Nonprofit: Building better relationships between fundraisin...Abila
Fundraising and finance departments are critical to leading the growth and success of nonprofit organizations. Yet, nearly 55 percent of fundraising and 45 percent of finance professionals believe their departments are not at all or only “somewhat” collaborative with each other. Abila surveyed both nonprofit finance and fundraising professionals to better understand the collaborative nature of the two departments, and the biggest challenges they face when working together. Based on the study findings, we dive into strategies for improving cross-departmental collaboration including demystifying commonly misunderstood jargon, management strategies to empower emerging leaders, and new opportunities for information sharing.
Full study: www.abila.com/CollaborationStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Erika May McNichol, Director of Product Marketing
Digging Deeper Into Donor Preferences | AFPFC 2016Abila
At the 2015 AFP International Fundraising Conference, Abila debuted its Donor Engagement Study, diving into the disconnect between nonprofit best practices and donor preferences. We wanted to take that study one step further with our 2016 Donor Engagement Study, digging deeper into donor engagement preferences specifically around content, recognition, events, and volunteering. This session was a special sneak preview of the results, where we shared key findings and insights into how donors want to be engaged and what activities nonprofits are doing that drive them away.
Full study available: www.abila.com/DonorLoyaltyStudy
Speakers:
Rich Dietz, Director of Fundraising Strategy
Tad Druart, VP of Marketing
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Everything You Ever Wanted To Know About GrantsAbila
Abila and Betsy Baker of YourGrantAuthority.com provide valuable insight about the various facets of pursuing grant funding including identifying grant sources and effectively writing proposals for securing grants.
Abila with RBP Methods explores the process for identifying if your current accounting solution is the right fit for your organization and if it is time for a change, how to go about evaluating alternatives.
A Nonprofits guide to activating a Social Media Playbook #SM4NP Abila
The importance of creating and using playbooks for your events and campaigns and why you need them now. Learn how to create a playbook and use it to increase donor activity and engagement.
Lately, it seems that talk of "the cloud" is everywhere you turn. But what does "the cloud" mean and how can it help your nonprofit function more efficiently? We will help you get a better understanding of what it means, the advantages/disadvantages of using it, and the future of the cloud, so you can fully research and evaluate if moving more items to the cloud is right for your organization. Presented by Richard Dietz of Nonprofit R+D
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
Your organization's website is critical to your success. It's the place to tell the world about your mission and motivate visitors to take action—whether it's making a donation or signing up for your services. For many organizations, it's difficult to know where to start. What do you do next with your website and how do you manage it?
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.
Don’t lose sight of your mission by losing control of your finances! A nonprofit organization’s financial health depends on precise execution of the key components of an annual operating cycle. This session will leave you with a comprehensive grasp of how to develop your nonprofit organization’s financial health, thus supporting the life of your mission.
One donation form on your website just doesn’t cut it today. If that’s all you have on your site, you are missing opportunities with every visitor and missed opportunities are missed donation dollars. In this presentation, you’ll learn how to go beyond the donation form.
6 Easy Steps to Creating a Written Fundraising PlanAbila
Many nonprofits struggle to create a fundraising plan and put it in writing, yet the benefits are tremendous. A written plan shifts you from being reactive and dealing with the crisis of the day to being proactive and working purposefully toward the results you want. In this session, you’ll learn how to follow 6 simple steps to put together a written plan for raising the money you need in the coming year.
Featuring David Holmes of the Foundation Center Cleveland.
What’s the difference between a successful fundraising plan and a not so successful one? Diversification. It’s the same advice your financial planner will give you and it’s the same approach every nonprofit should take when crafting their fundraising strategy. Successful nonprofits know they need to cultivate multiple revenue streams through sound financial planning. If your organization has never developed a fundraising plan or calendar, this hour-long session is for you. It provides an overview of the process of strategically thinking through the components of a fundraising plan. You'll learn how to:
• Conduct an assets inventory.
• Develop a case statement.
• Identify potential funding partners.
• Prepare a fundraising plan and calendar.
Diversify Your Fundraising, at introduction to fundraising planning. Worksheets that will help you to take stock of your strengths. An Assets Inventory from the Foundation Center Cleveland.
Confused by “weather” or not to go to the cloud? You're not alone! We promise to demystify “the Cloud” and discuss the various options available for software today. You’ll walk away with a new understanding of:
• “The Cloud” and why it is important.
• Available options in hosting services, as well as, the risks and benefits of each.
• The top 3 questions to consider before you implement
Top 10 Fundraising Tips: Darian Rodriguez HeymanAbila
Darian Rodriguez Heyman, Co-Founder & Head of Community Partnerships, Social Media for Nonprofits and Editor, "Nonprofit Management 101"presents his Top 10 Fundraising tips for nonprofits.Darian covers everything from grant seeking to online fundraising.
Get tips for improving your email marketing. Using findings from our recent email marketing survey as a framework, we'll show you the best ways to create, send, and track high-impact emails that stand out in a crowded inbox.
4. Manufacturing
End-to-End
business solutions
Business
intelligence
CRM
Accounting
Solutions
YOU! for my industry
access
mobile Making nonprofit
life easier
E-marketing
ERP Billing
Nonprofit
Distribution
5. 7 Ideas to Innovate
"There's an old Wayne Gretzky quote that I love," Steve
Jobs said in 2007. "‘I skate to where the puck is going to be,
not where it has been.' And we've always tried to do that at
Apple. Since the very, very beginning. And we always will."
6. 1. Be cool
• It’s exclusive
• Appealing
− Visually
− Youth
• Easy to use
7. 2. Be Fun
Think fun
− Online
− Events
− Even in your office
8. 3. Be Social
-Encourage your staff to be
social and get your name out
there.
http://sagewords.net/2012/04/12/sage-
nonprofit-insights-social-media-infographic/
12. 7. Invest in Marketing
$730 billion in total annual U.S. marketing
expenditures
$7.6 estimate of annual nonprofit sector
In 2005 Save the Children (one of the
larger charity advertisers) spent about $6.4
million on advertising. The Walt Disney
Company — or Entertain the Children
spent about $2.4 billion — 359 times more
— about the equivalent of the difference in
height between the Sears Tower and a 4
year-old child.
It's a testament to the dearth of advertising
in the sector that the I.R.S. Form 990
doesn't even have a specific line item for
reporting it.
*Data from 2009