Four nonprofits from around the world launched successful fundraising campaigns and events using creative strategies and technology: 1) Monmouth Medical Center Foundation held a "Roll Out the Ribbons" campaign that engaged the local community through interactive displays and events to raise awareness for cancer care. 2) Penang Adventist Hospital held an 89-day campaign in Malaysia called "Skip a Meal 4 Charity & 12 Hours Puasa 2 Save Heart" that had people donate skipped meals and participate in a 12-hour fasting event to support heart patients. 3) River Valley Riders held their annual auction and dinner that raised over $58,000 for their therapeutic riding programs through soliciting donations and tracking bids and donors

1. Fundraising Success Stories by
4 Successful Fundraising
Campaigns and Creative Events
by Nonprofits Across the Globe

2. Monmouth Medical Center
Foundation, New Jersey
Penang Adventist Hospital,
Malaysia
River Valley Riders,
Minnesota
A Bridge for Kids,
California
Here are their stories…
Four nonprofit
organizations from
across the world
coupled technology and
creativity to launch
successful fundraising
campaigns & events.

3. Monmouth Medical Center Foundation
ROLL OUT THE RIBBONS CAMPAIGN

4. The Monmouth Medical Center Foundation is the charitable wing of the Barnabas Health
network in West Orange, NJ. Monmouth Medical Center is the community leader in cancer
care for children and adults and in 2013, they launched a cause awareness campaign
called “Roll Out the Ribbons” that eventually won the 2014 Top Donor Pros award for “Most
Creative Cause Awareness Campaign.”
Cause Awareness
“ROLL OUT THE RIBBONS”

5. Their awareness campaign began with the
direct mailing of a beautifully designed
appeal letter sent by the VP of
Development, Tara Kelly. The letter
highlighted the excellent medical care and
the medical personnel that have made
Monmouth the best cancer treatment center
in the region and one of the best in the
country. Central to the appeal’s message is
a request for the recipient to return a ribbon
with a loved ones name on it. This letter
does an excellent job of creating awareness
and facilitating recipient engagement. It’s
informative on the one hand and
emotionally appealing on the other.
Appeal Letter
HIGHLIGHTING EXCELLENCE

6. Perhaps the strongest element of the campaign was the “Roll Out the Ribbons”
community interaction. It started in the local mall, where a Garden of Hope was built
so that mall visitors could submit their messages of hope at the iPad kiosk and opt-in
to receive cancer-related news from Monmouth. This brilliant strategy built their
prospect list and reached mall-goers with cool technology. They built partnerships
with a local high school, hosted a happy hour at a local bar, advertised with tents at
community parks and even had a Ribbons Night football game at Shore Regional
High School. This strategy lead to an explosion in awareness.
Community Interaction
SPREADING HOPE

7. Coupled with an aggressive in-person and
direct mail approach, Monmouth leveraged
social media and a campaign website to
drive people to events, encourage a social
sharing environment, and raise online
donations. The stats don’t lie…it worked!
Online Approach & Results
MODERN FUNDRAISING

8. Penang Adventist Hospital
SKIP A MEAL 4 CHARITY &
12 HOURS PUASA 2 SAVE HEART
PUASA=Fasting

9. Penang launched an 89-day campaign
leading up to a 12-hour main event all
centered around raising money for their
Heart Patients’ Fund. The award-
winning fundraising activity brought
together local NGOs and groups along
with large corporations and hundreds of
individuals around one common goal…
Saving Hearts
Penang Adventist Hospital
MOST CREATIVE FUNDRAISING ACTIVITY
During the campaign, participants
chose the number of times they could
afford to skip a meal, and they
donated that money to the Fund. The
campaign culminated when people
gathered for a 12-hour fasting event
which simulated the experience a
heart patient feels when undergoing
treatment.

10. Getting the Word Out
THE CAMPAIGN
To spread the news, press releases were published to cast a wide net in the local area. A
local advertising company agreed to broadcast Free Heart Screenings on LED displays
around town. Facebook was employed to spread the news about both the campaign and
the event to the thousands of followers of Penang Adventist Hospital. Local community
groups and corporations such as Intel also agreed to partner to boost awareness with their
supporters and employees.
Thousands of dollars were donated and DonorPro was used to track donations and send
automated thank you notes to each donor.

11. Getting the Word Out
THE EVENT
After 89 days of competing for most meals skipped, supporters from around Penang
gathered for the 12 Hour Fast 2 Save a Heart. The event featured games such as DIY
BATIK, Mega Snakes, Ladders, bonding activities such as a balloon release, dancing,
singing and a campfire, and medical health screenings.

12. Fantastic Results
THE NUMBERS
• 1,258 New Donors
• Over $75,000 raised

13. River Valley Riders
10th Annual Round-Up Dinner & Auction

14. At the end of another year of enriching the lives of special needs children and adults with
equine activities and therapies, River Valley Riders gathered with almost 200 guests for
their 10th annual dinner and auction. It had been a great year, with hundreds of volunteers
dedicated thousands of hours to help with therapeutic horseback riding and carriage
driving lessons. The event brought together volunteers and donors from around the
Woodbury, MN area who enjoyed fine dining and bidding on 97 items up for auction.
Best Fundraising Event
ROUND-UP DINNER AND AUCTION

15. Ninety-seven items were included in the live and
silent auctions because of the generosity of the
community. These donations were tracked in
DonorPro, creating the bid sheets, thank you
letters, and receipts. The reports from DonorPro
allowed the River Valley committee to analyze
the results from the previous year to determine
which auction items generated the highest
values.
It was determined that gift certificates for
restaurants, books autographed by the author,
wine, and electronics were the most desired
items. By using this information, they were able
to increase the percentage of value of the silent
auction items from 76% in 2012 to 93% in 2013.
Using Software for Success
LEVERAGING DONORPRO TOOLS

16. Using Software for Success
LEVERAGING DONORPRO TOOLS
New to the Round-Up Dinner for 2013 was assigned seating. A problem that
happened at the 2012 event was that groups of late-arriving guests could not sit
together but were split up to open seats at several tables. DonorPro helped them easily
assign tables so this problem was not repeated.

17. Using Software for Success
LEVERAGING DONORPRO TOOLS
Another very important improvement of
the evening was the speed of auction
check-out with the use of DonorPro. In
2012, check-out took over one hour
with a very long line. In 2013, there
was no more than a five minute wait in
line and our guests were much happier.
They used a mail merged form that
was delivered to the guests at their
table.

18. 178 Attendees
$58,744 Raised
11% increase from previous year
17% increase in item value
Results
SUCCESS BY THE NUMBERS

19. A Bridge For Kids
Casino Night

20. A Bridge for Kids hosted it’s first ever Casino Night at the La Jolla Country Club on
Saturday night, October 12th. Over 150 guests gambled the night away for a great
cause, raising over $110,000 for at risk teens. It was a party-like atmosphere from
start to finish with Las Vegas style atmosphere at all of the black jack, craps or
roulette tables.
Bridge for Kids La Jolla
RISKING MONEY FOR AT RISK TEAMS

21. Catered gambling… that’s what
happened at the La Jolla
Country Club in Southern
California as A Bridge for Kids
rented out gaming machines and
installed a temporary mini-casino
inside of the club. They secured
eight large sponsors to
underwrite the prizes and help
increase awareness.
The organization sent out these
official invitations to a their
constituents.
Logistics
GAMING MACHINES AT A COUNTRY CLUB

22. The Casino night featured both success
stories and requests from 16 kids who had
either previously benefitted from A Bridge
for Kids’ care and support, or had
ambitions or wishes that they needed
funding for. These stories provided an
emotional backdrop for the night of
gambling and fueled the attendees as they
took big risks for an excellent cause!
A live auction went on throughout the night
where guests won vacations and other
prizes.
Setting the Stage
STORY TELLING LINKS DOLLARS TO DIFFERENCE

23. Results
IMMEDIATE IMPACT
Thanks to the generosity of those attending Casino Night, the $110,000 A Bridge for
Kids raised will go directly to help many deserving San Diego teens achieve their
academic, athletic and artistic dreams. The money raised will finance items such as
laptop computers, college trips, SAT and ACT preparation classes, athletic gear,
summer camps, clothes, school supplies and much more.

24. DonorPro is proud to work with such creative nonprofit
clients who innovate to make a difference.
If you’re interested in planning forward-thinking
fundraising events, but don’t know where to start…we’d
be glad to help. We’ve got a team of client success
specialists that help nonprofits launch successful
events around the world.
Email us at info@donorpro.com or Call
866.935.8281