This 3 sentence summary provides the key details from the sponsorship proposal document: The proposal seeks monetary sponsorship contributions ranging from $400 to $1000 for an upcoming event that is intended to broaden brand awareness among urban professionals aged 26-35. In exchange for sponsorship, incentives include logo placement in promotional materials, signage at the lavish event featuring live music, appetizers, and networking for 300 expected attendees. Sponsorship funds would support the semi-private exclusive red carpet affair designed to attract local influencers.

1. SPONSORSHIP PROPOSAL
[EVENT NAME]
[Date]
[Location]
[Address]
Who We Are:
[Try to keep this as brief as possible. Point out the highlights of your company and any
details about your business that you may think a sponsor would be interested in hearing.
Your profile should make the reader feel like they’ll be working with an experienced and
competent promotional company that knows how to do what your about to propose.]
Intention:
[Ask yourself, “What are my intentions behind doing this event?” If you don’t have a
clear intention, make one up that will sound appealing to your potential sponsor.
Without actually saying it, make it seem like the whole reason you’re putting the event
together is to expose people to their products or services and that the people that you’ll
get to attend will be the most receptive towards those products.]
The intent of this event is to broaden brand awareness of all affiliated companies and
organizations amongst the chic urban professional community. It is designed to attract
and appeal to the tastemakers that take active rolls in setting the mold for style, the
hottest trends, and over all ingenuity within the city.
Target Groups & Demographic:
• [Ethnicity percentages] 35% African American, 35% Caucasian, 30% Hispanic
• [Annual income ranges] $50k+ Annual Salary
• [Age group range] Ages Group of 26-35
Event Overview:
Location:
Date:

2. Time:
Expected Attendance:
[Include a brief overview of what the event will consist of. If you have any special guest
coming, themed décor, appetizers, gift bags, etc, you should mention this in the overview.
You can exaggerate the details a little to make it seem slightly more extravagant than it
really is, but not too much to the point the reader can tell that you’re blowing things out
of proportion.]
This night is planned to be a Red Carpet affair. It will be promoted as a semi-private
exclusive event for the “who’s who” of industry insiders. This event will feature great
music and live performances, networking, cognac sampling, dancing, beautiful
promotional models, a lavish spread of appetizers, elegant dining cuisine, ice sculptures,
gift bags, and more!
Incentive:
[Your goal is to show the sponsor exactly what their incentives and benefits are if they
were to get involved with your event. This section can list all the ways you can help in
promoting their products or services with your event. You can offer putting their logo on
all flyers and emails, mentions of their company on any radio ads you run, setting them
up with space in the venue for their signage and banners, getting them a VIP section and
drinks for their representatives, and anything else you can think of that will appeal to the
sponsor. Most of the incentives you list need to focus on how their company or brand
will be exposed to the masses if they were to get behind your promotion.]
The main incentive of our partnering sponsors is direct awareness and exposure to a
target group of distinguished clientele.
Branding is to include:
• Logos/info on event flyers and invitations
• Logos, website links, and images on email marketing and various ad campaigns
with our media affiliates
• Promotional models
• Premium giveaways
• Signage/POS within the venue
Request: [Your request is a statement of exactly what you want from the sponsor.]
We are seeking monetary contributions of:
• SILVER $400 – General access to the event for you and your guest list, logos and
recognition on all promotional materials.
• GOLD $600 – Access to VIP areas for you and your guest, signage within the
venue, logos and recognition on all promotional materials.
• PLATINUM $1000 – Exclusive VIP Section supplied w/ champagne bottles for
you and your guest, Premium signage, major logos and recognition on all
promotional materials and mentions on our mixed promotional CD.

3. Contact Info:
If you are interested in becoming one of our sponsoring partners for this event or have
any questions, please contact:
JOE BLOW
Cell: 555-555-5555
Office: 444-444-4444
Acme Promotions
c/o Joe Blow
123 Main St.
Your Town, USA 55555

4. History:
[If you have a track record, include the history outcomes of old events you’ve done]
Event:
Date:
Location:
Time:
Awareness:
Attendance:
[Include pictures here]