SlideShare a Scribd company logo
Finance Management in
   Project - Training
Start your day with a smile, and see how fun it is
  going around the world and looking the angry
  faces of everybody else “… Mafalda
Who you are?
• At less you know Two streitness and Two
  weekness of your self?
• How do you work under stress?
• Did you wake up with a smile today?
• Do you really know who to work in team?
• Do you think you leadership material?
Last Session
   Review
Project Planning Stages
    Where do you           What do you         What else do
     want to go?           have now?            you need?
1                      2                   ?
      General Idea
                             Description           Money
      of the Project

        Vision                 Values             Knowledge


                              Target             Expertise on
         Goal                                     Production
                             audience

                             Duration/
      Mesurement                                   Partners
                             Timelimit
                             MainTask/
                             Secundary           Profits > Cost
                                Task
Market
Research
Market research
• Market research is any organized effort to
  gather information about markets or
  customers. It is a very important component
  of business strategy.
• Market research is a key factor to get
  advantage over competitors. Market research
  provides important information to identify
  and analyze the market need, market size and
  competition.
5 steps in the marketing research prosecc:
•   Define a problem and research objectives
•   Develop the research plan
•   Collect the information
•   Analyze the information and present the findings
•   Make a decision
Methodologically, marketing research uses the
          following types of research designs:


•   questionnaires,
•   focus groups,
•   in-depth interviews,
•   experimental techniques
•   observations made at one time or observations occur
    over several time-periods
Segmentation of market: To divide a market by a strategy
  directed at gaining a major portion of sales to a subgroup in a
  category, rather than a more limited share of purchases by all
                          category users.

Examples:
• Gender
• Age
• Price
• Location
• Religion
• Income
• Size of Household
Strategy is the direction and scope of an
organisation over the long-term: which
achieves advantage for the organisation
through its configuration of resources within a
challenging environment, to meet the needs
of markets and to fulfil stakeholder
expectations
Simulation
Budgeting
Budgeting
Budget: is a plan that outlines an organization's
  financial and operational goals. Budget may be
  thought as an action plan.
… helps a business allocate resources, evaluate
  performance, and formulate plans.

The basic process of planning a budget involves listing
the business's fixed and variable costs on a monthly
basis and then deciding on an allocation of funds to
reflect the business's goals
•Excel Example
Budgeting Scale (Tips)
Excel :        Estimated Numbers for your Project


                           Assistance
               Sales                      Subsidies
             Incomes                Cost of Operation
           Extra Incomes                Extra Expenses
           Sponsorships                   Discounts
           Other incomes                 Other Cost


           Total Incomes                  Total Cost


                                          Cash Flow
                                    Money estimated
Fundrasing
Fundrasing
• Fundraising is just what it appears to be - the
  raising of funds or money. For a non-profit,
  fund raising is often the only way to get the
  money to pay for the facilities and programs
  that the group wishes to organize. Fundraising
  can take many forms, from sales to direct
  asking for money to organizing events or
  lotteries for which people will pay.
Why is Fundraising Important?

• Fundraising can help raise awareness through
  newspapers or newsletters, it can help a group
  establish an Internet site, and it can help
  people that the group is hoping to help. For
  example, a women’s shelter will need money
  for a shelter space, money for food and board
  for abused women, and money for programs
  such as education and job training for the
  women who visit the center
Why do I need to learn about Fundraising?

• Plenty of people assume that fundraising is as
  simple as holding bake sales or some other
  organizational activity until enough money is
  raised
Marketing Questions To Ask When
     Targeting Fundraising Donors
• Where can I find people who are interested in the issue our non-
  profit is furthering?
• What do people interested in our issue read? Where do they go?
  What groups do they belong to?
• What sort of person is so likely to be interested in our groups’ issue
  that they will be willing to help our non-profit financially?
• What companies in my area have contributed to similar non-profit
  groups in the past?
• What sort of fundraising effort would be most likely to draw the
  people who are most likely to be interested in out group’s
  mandate?
• Are there government agencies or philanthropic agencies that tend
  to give money for causes that are similar to our group’s mandate?
What Do Donors Want To Hear From
                 You?
•   To assuage a fear
•   To make a contribution:
•   Tax deductions
•   A chance to win
•   Emotional benefit
•   Immortality
•   Products
How To Find The Best Ones for Your
             Non-Profit
• There are a few things that separate a good
  fundraising idea from a bad one:
• Cost of getting going should be what you can
  afford to spend
• Good use of resources and talents
• You have enough people power - or can get
  enough for it
Work with partness
Grants Application &
 Proposal Creation
Grants application and proposal
creation


         What is a grant?
Grants application and proposal
creation
A type of financial assistance awarded to:

-    Person
-    Organisation
Grants application and proposal
creation

 What are the potential sources of funding?
Grants application and proposal
creation

-   Government
-   Enterprise
-   Individual sponsorships
-   Foundations
Grants application and proposal
creation


        Who can get a grant?
Grants application and proposal
creation
Individuals
Students
Youth organizations
Community groups
Recreation clubs and organizations
Local Government
Not-for-profit organizations
Schools
Grants application and proposal
creation
Where can I find out what grants are available?
- Internet
- Newspapers

How do I apply for a grant?
Different requirements for each application.
Grant guidelines
Evidence that you or your organization can do what it
proposes.
Grant example
Where do you want to go?
Example:
Grant example
Grant example
Grant example
Selling
Selling
Sell: A transaction between the seller and the
  prospective buyer or buyers.
Different Types of Sell:
•High-pressure selling     •No-pressure selling
•Persuasive selling        •Targeted selling


…art of persuading the consumer that buying
the product or service will benefit him or her
Key words for Selling
• Communicating the benefits of your product or
  service to the consumer
• Communication avility/ Be direct
• The messeage need to be easy and simple to
  remember
• Ask How is he/she
• consumer need to be convinced that he or she
  will personally experience the benefits of your
  service/product
Simulation
 “Sell a friend”
Project
Accountability
Project accountability
Conclusion
1. Market Research and analisys
2. Budgeting
3. Fundrasing:
       -Work with Partness
       -Grants application and proposal creating
4. Selling
5. Project accountability
6. Feedback
Feedback
Questions
    &
 Answers
Thank you for
  attention

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Finance management

  • 1. Finance Management in Project - Training
  • 2. Start your day with a smile, and see how fun it is going around the world and looking the angry faces of everybody else “… Mafalda
  • 3. Who you are? • At less you know Two streitness and Two weekness of your self? • How do you work under stress? • Did you wake up with a smile today? • Do you really know who to work in team? • Do you think you leadership material?
  • 4.
  • 5. Last Session Review
  • 6. Project Planning Stages Where do you What do you What else do want to go? have now? you need? 1 2 ? General Idea Description Money of the Project Vision Values Knowledge Target Expertise on Goal Production audience Duration/ Mesurement Partners Timelimit MainTask/ Secundary Profits > Cost Task
  • 8. Market research • Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy. • Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
  • 9. 5 steps in the marketing research prosecc: • Define a problem and research objectives • Develop the research plan • Collect the information • Analyze the information and present the findings • Make a decision
  • 10. Methodologically, marketing research uses the following types of research designs: • questionnaires, • focus groups, • in-depth interviews, • experimental techniques • observations made at one time or observations occur over several time-periods
  • 11. Segmentation of market: To divide a market by a strategy directed at gaining a major portion of sales to a subgroup in a category, rather than a more limited share of purchases by all category users. Examples: • Gender • Age • Price • Location • Religion • Income • Size of Household
  • 12. Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations
  • 15. Budgeting Budget: is a plan that outlines an organization's financial and operational goals. Budget may be thought as an action plan. … helps a business allocate resources, evaluate performance, and formulate plans. The basic process of planning a budget involves listing the business's fixed and variable costs on a monthly basis and then deciding on an allocation of funds to reflect the business's goals
  • 17. Budgeting Scale (Tips) Excel : Estimated Numbers for your Project Assistance Sales Subsidies Incomes Cost of Operation Extra Incomes Extra Expenses Sponsorships Discounts Other incomes Other Cost Total Incomes Total Cost Cash Flow Money estimated
  • 19. Fundrasing • Fundraising is just what it appears to be - the raising of funds or money. For a non-profit, fund raising is often the only way to get the money to pay for the facilities and programs that the group wishes to organize. Fundraising can take many forms, from sales to direct asking for money to organizing events or lotteries for which people will pay.
  • 20. Why is Fundraising Important? • Fundraising can help raise awareness through newspapers or newsletters, it can help a group establish an Internet site, and it can help people that the group is hoping to help. For example, a women’s shelter will need money for a shelter space, money for food and board for abused women, and money for programs such as education and job training for the women who visit the center
  • 21. Why do I need to learn about Fundraising? • Plenty of people assume that fundraising is as simple as holding bake sales or some other organizational activity until enough money is raised
  • 22. Marketing Questions To Ask When Targeting Fundraising Donors • Where can I find people who are interested in the issue our non- profit is furthering? • What do people interested in our issue read? Where do they go? What groups do they belong to? • What sort of person is so likely to be interested in our groups’ issue that they will be willing to help our non-profit financially? • What companies in my area have contributed to similar non-profit groups in the past? • What sort of fundraising effort would be most likely to draw the people who are most likely to be interested in out group’s mandate? • Are there government agencies or philanthropic agencies that tend to give money for causes that are similar to our group’s mandate?
  • 23. What Do Donors Want To Hear From You? • To assuage a fear • To make a contribution: • Tax deductions • A chance to win • Emotional benefit • Immortality • Products
  • 24. How To Find The Best Ones for Your Non-Profit • There are a few things that separate a good fundraising idea from a bad one: • Cost of getting going should be what you can afford to spend • Good use of resources and talents • You have enough people power - or can get enough for it
  • 26. Grants Application & Proposal Creation
  • 27. Grants application and proposal creation What is a grant?
  • 28. Grants application and proposal creation A type of financial assistance awarded to: - Person - Organisation
  • 29. Grants application and proposal creation What are the potential sources of funding?
  • 30. Grants application and proposal creation - Government - Enterprise - Individual sponsorships - Foundations
  • 31. Grants application and proposal creation Who can get a grant?
  • 32. Grants application and proposal creation Individuals Students Youth organizations Community groups Recreation clubs and organizations Local Government Not-for-profit organizations Schools
  • 33. Grants application and proposal creation Where can I find out what grants are available? - Internet - Newspapers How do I apply for a grant? Different requirements for each application. Grant guidelines Evidence that you or your organization can do what it proposes.
  • 35. Where do you want to go? Example:
  • 40. Selling Sell: A transaction between the seller and the prospective buyer or buyers. Different Types of Sell: •High-pressure selling •No-pressure selling •Persuasive selling •Targeted selling …art of persuading the consumer that buying the product or service will benefit him or her
  • 41. Key words for Selling • Communicating the benefits of your product or service to the consumer • Communication avility/ Be direct • The messeage need to be easy and simple to remember • Ask How is he/she • consumer need to be convinced that he or she will personally experience the benefits of your service/product
  • 42. Simulation “Sell a friend”
  • 45. Conclusion 1. Market Research and analisys 2. Budgeting 3. Fundrasing: -Work with Partness -Grants application and proposal creating 4. Selling 5. Project accountability 6. Feedback
  • 47. Questions & Answers
  • 48. Thank you for attention