This is a presentation that was given on 7/27/16 by Dan Kimball during an Aplos Webinar.

1. HOW TO USE EVENTS FOR BETTER
FUNDRAISING
Daniel Kimball
Product Specialist at Aplos Software

2. Daniel Kimball
Dan Kimball is a seasoned fundraiser with twenty
years of experience in strategic fund development and
nonprofit management.
He’s currently developing Aplos’ Donor Management
Platform to help nonprofits connect with (and
cultivate!) their donor base.
“Fundraising is a relationship business.”
Twitter: @fugativedmk
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3. Introduction
Most nonprofits/CBO’s have a signature event or host events throughout the year.
They are an important part of your fundraising plan for both revenue and
awareness.
This webinar will focus on how to leverage those events to
bring new donors to the organization.
A fundraising event is not an end in and of itself;
it holds the potential to significantly expand an organization’s traditional fundraising
pipelines.
A strategic approach can convert event donors into annual fund, major and planned
gift donors.
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4. Events and the Donor Cycle
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6. The Upside of Events
When successful, events can bring in much
needed money and support to your nonprofit.
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Events are great for building awareness to your
mission and organization.
Events are a great way to reach out and engage
a new group of people or different demographic.
Events are a great way to gain corporate support
and sponsorships.
Events can bring the community/people together
to support a common cause and a positive
feeling.

7. The Positive and
Negative of Events
Special events tend to have higher cost, lower ROI-
To raise one dollar in a fundraising event, it will cost
you $.50 to raise it.
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Events can burnout your volunteers and staff.
Events can be risky, unpredictable and not always
make money at first.
Staff time to plan can take away from other
priorities.
Board expectations can be unrealistic and
challenging for staff and leadership.

8. Event Donors & Event Participants
What is the difference; The motivation behind supporting a
friend/colleague/loved one versus supporting a mission
that one is personally passionate about.
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Transactional vs Transformational.
Event Donors & Organizational Donors- An event donor is
more likely to stop supporting an organization if their link
to the event participant is terminated, while an
organizational donor is not dependent upon a third party.
There are more opportunities to incorporate the donor
cycle with organizational donors.

9. Ways to leverage events into
larger gifts:
Gathering information and data.
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Educating event participant about your mission and the
work you do.
Choose the right fundraiser for more opportunities to engage
potential donors.
Friendraising vs Fundraising.
Find ways to get your current donors/board members more
involved.

10. Ways to leverage events into
larger gifts-
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Following up after your event-Share the results. Don’t
neglect it. https://vimeo.com/142429710
Say thank you- You can never thank too much.
Attendees/volunteers/staff and vendors, it is time
well spent.
Ask people to give. Find the right person for the
event to make the ask.
Use events to recognize donors and other
significant people of the organization.

11. Ways to leverage events into
larger gifts-
Ask people to get involved in other ways: Subscribe to your website/Share
your event with their friends.
*Follow you on Facebook, Twitter or Instagram.
*Sign a petition or pledge.
*Watch a new video on YouTube or Vimeo.
*Become a volunteer.
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Embrace and utilize technology.
Use the right event for the right ask. Know your
audience.
Be thoughtful and strategic when planning your
events with donor acquisition in mind.

12. Final Thoughts and Thank You
Your event should not be just an event. It’s an opportunity to move people
along a relationship continuum and giving them an opportunity of “what’s
next” when it comes to their involvement with your organization.
Remember:
Awareness
Interest
Involvement
Investment- The result of all the work
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13. Conclusion/ Q&A
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14. About Aplos
We’re the #1 solution in online donor management
software for nonprofits.
Fundraising is important, but you probably wish you didn't
have to spend so much of your valuable time raising
money. Aplos' all-in-one solution helps you raise money,
track giving, and ensure your donors have a positive
experience with your organization.
Visit aplos.com for more information.
"Nonprofits all across the country
are praising the software's ease of
use, reasonable price, and great
customer service." - NPTechNews
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