Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
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Nonprofit Insights: A 360-Degree View of Corporate-Nonprofit Partnerships - P...VolunteerMatch
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Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
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In September, 2013, VolunteerMatch hosted a webinar that covered the key ingredients for a successful corporate-nonprofit volunteer partnership. The session was so popular, we've brought you back for round two! In this special session dive into how nonprofits and businesses can increase both the breadth and depth of these cross-sector relationships.
Join VolunteerMatch for a special joint edition of the Nonprofit Insights and Best Practice Network webinar series, as we welcome back three experts in corporate-nonprofit partnerships who present from multiple perspectives: Nonprofit consultant Mazarine Treyz represents the small nonprofit viewpoint, Desiree Adaway of The Adaway Group provides the voice of large organizations, and Amanda Lenaghan from the Charles Schwab Foundation presents the corporate angle.
Viewers walk away with new knowledge, practical strategies and tactics, as well as concrete resources and handouts. Whether you work at a nonprofit or a corporation, this webinar will enable you to move your program to the next level through successful partnerships.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Group Fundraising 101: From Benchmarks to Success Stories (revised)peterdeitz
Slides from my NTEN webinar on October 11, 2007:
In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
This webinar explains how nonprofits can use the benchmark figures to integrate group fundraising into larger annual or capital campaigns. The webinar will also feature current success stories of non-profits using group fundraising and Facebook to reach new donors while deepening their relationships with existing supporters. The Facebook applications discussed in this webinar include: Causes, ChipIn, Fundraising, and Change.org.
Grant Trends and Common Mistakes: Make Your 2019 Applications Shine!TechSoup
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We will review trends in what funders are looking for in grant applications so that you can create the strongest applications possible. In addition, we will identify common mistakes and suggest solutions and resources to help you avoid these pitfalls. We will have plenty of time for live questions and answers, so be prepared to bring your biggest concerns for discussion.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
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How a nonprofit can survive and thrive in the world of crowd collaborationFirstGiving
How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
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Ghosts are scary; raising money online is notFirstGiving
Whether your offline fundraising events have been successful in the past or not, bringing them online can be a rather frightening prospect. If the thought of transitioning to an online fundraising system seems daunting, find out what should really scare you: missing out on what you could be reaping from raising money online.
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
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• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
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Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
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In this repeat webinar, non-profit consultant Peter Deitz will present his original benchmark figures for group fundraising as well as new research on the effective use of Facebook applications for distributed fundraising campaigns. Published in June on TechSoup, the benchmark figures were derived from the internal statistics of five leading services (ChipIn, Firstgiving, GiveMeaning, SixDegrees, and JustGive.org).
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Grant Trends and Common Mistakes: Make Your 2019 Applications Shine!TechSoup
It is not radical to say that grantseeking is a competitive process. As pools of eligible funds continue to shrink and those in need continue to grow, it is difficult for nonprofit organizations to keep their heads above water. This free webinar is here to help!
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Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
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How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
View this webinar to learn:
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- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
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Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
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Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Advancing Impact Measurement | Public Good App HouseTechSoup
Join us for an important discussion with three distinguished experts who are pioneering new approaches to impact assessment and funding:
💡 Raymond Cheng, Co-Founder of Open Source Observer: This free analytics suite offers a promising model for measuring the impact of contributions to the health of an ecosystem, with potential applications for nonprofit projects.
💡 Ken (bitbeckers) Beckers of Hypercerts: This protocol aims to streamline the process of funding and rewarding positive impact through a shared, decentralized database for impact claims and funding mechanisms.
💡 Laura (LauNaMu) Navarro, Founder of Metrics Garden Labs: By developing tools to measure the "soft" contributions of a community beyond code, Metrics Garden Labs is exploring new dimensions of impact assessment.
This webinar will:
👉 Engage with leading experts and gain valuable insights into new strategies and mechanisms that are advancing impact measurement.
👉 See demonstrations of the latest tools and methods being developed to measure and enhance the impact of public good projects.
👉 Connect with a diverse community of nonprofits, developers, and open source enthusiasts, fostering meaningful collaborations and exchanges of ideas.
As we strive to create a more just and equitable world, it is essential that we work together to find better ways of evaluating and supporting the vital work done by nonprofits and public good technologists.
Video: https://youtu.be/4kLsZK3wK2Q
CHAPTERS
00:00 Opening Remarks and How to Engage
00:21 Introducing TechSoup and Its Mission
00:49 Spotlight on Event Partner: Funding the Commons
03:26 Introduction to Speakers and Their Innovations
04:31 Deep Dive into Open Source Observer with Raymond Cheng
13:59 Exploring Hypercerts with Ken Beckers
22:38 Evaluators in the Ecosystem: The Role and Impact
23:37 Introducing Funders to Validated Claims
24:10 VoiceDeck: A Marketplace for Journalistic Impact in India
26:29 Impact Garden: Standardizing Impact Data
35:05 Q&A Session: Insights on Impact Evaluation and Funding
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BROWSE - DWeb explainer documents and guides for civil society:
https://acceleratingmakers.publicgoodapphouse.org/resources
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.
Hosted by TechSoup on May 23, 2024.
https://events.techsoup.org/e/m4gprj/
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👉 Surveillance Self-Defense: the EFF's repository of how-to guides and explainers for protecting yourself and your friends online.
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BROWSE - DWeb explainer documents and guides for civil society: https://acceleratingmakers.publicgoodapphouse.org/downloads
JOIN - Accelerating Makers community: https://survey.alchemer.com/s3/7572582/Accelerating-Makers-Community-Registration
ATTEND - Live tech events for makers and nonprofit Leaders: https://events.techsoup.org/public-good-app-house/
This event is supported by an award from the Filecoin Foundation for the Decentralized Web.: @filecoinfoundationforthede7472
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https://events.techsoup.org/e/m6wcv9/
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https://events.techsoup.org/events/details/techsoup-public-good-app-house-presents-building-the-commons-community-archiving-amp-decentralized-storage/
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdf
1. Small but Mighty: Mastering
Peer-to-Peer Fundraising for
Small Nonprofits
WEBINAR
2. Today’s Speakers
Welcome to the session!
Rob Wu
CEO + Founder
CauseVox
Jenna Notarfrancesco
Account Executive
CauseVox
3. CauseVox makes
peer-to-peer
fundraising easy.
Run donation pages, mobile payments, campaigns,
ticketing, and peer to peer fundraising all in one
place.
BEST-IN-CLASS ONLINE FUNDRAISING
One-on-one support for all users, with real people
that care about your success.
HANDS-ON SUPPORT
Guides, templates, webinars, and courses that our
audience of 100k nonprofit pros rave about.
TOP RATED FUNDRAISING EDUCATION
4. Raise More With
Less Time
Typical fundraising software is
clunky and complex, but CauseVox
actually tidies up your digital
fundraising.
Donation forms & pages
Pledges
Crowdfunding
Event ticketing
Peer to peer fundraising
5. Modernize your
donations
Replace your clunky donation
forms with easy forms that
delight donors.
Apple/Google Pay, Venmo & PayPal
ACH bank transfer
One-time & recurring donations
Pledges
Auto receipts
Customized branding
Cover the fee options
POPULAR
6. Integrated event ticketing maximizes
your fundraising events.
Un-Frankenstein your fundraising
events with one place for selling
tickets, taking donations, and running
peer to peer fundraising.
Sell more tickets to
your event
7. HOT
Hands-free
peer to peer fundraising
Mobilize your network to acquire
new donors with personal and
team fundraising pages for any
DIY campaign, virtual challenge,
gala, and more!
Setup in minutes with clutter-free
admin control.
8. Register for an On-Demand Demo
ACTION ITEM
https://www.causevox.com/schedule-a-demo/
13. What Is Peer-to-Peer Fundraising?
• Relies on peers (grassroots) reaching out to each other on behalf of a
cause.
• Supporters fundraise on your behalf by reaching out into their social
networks through personal and team pages.
16. Launched by org
Events
Launched by org
Giving Days
& Projects
Launched by supporter
Do It Yourself
& 3rd Party
• Virtual Galas &
Events
• Race, walks, and
runs
• Polar Plunge
• Bowl-a-Thon
• Annual fundraising
• Crowdfunding
• GivingTuesday and
other giving days
• Capital projects
• Program
campaigns
• Third-party events
• Partner fundraising
• Memorials and
tributes
• Challenges,
weddings, and
birthday campaigns
Common Types of P2P Fundraising
22. Organizations that use peer-to-peer
fundraising raise
2x
as much, as opposed to other digital
fundraising methods
23. I think it was so easy for everybody to use
p2p fundraising on CauseVox…it just flowed. I
had all generations and levels of users. It was
just that easy to use.
Amy Kaczmarek
Director of Development at SOS Children’s Villages
26. SMART Fundraising Goals
ATTAINABLE
• What have we raised in past events or online
campaigns?
• What is our average size donation?
• How many people donated to our last campaign?
• What resources does this organization have to
commit to the fundraising process (hours, money)?
SPECIFIC
• Ex: Raise $1,000 to house 100 of the city’s homeless
for 1 night.
• Ex: Raise $40,000 to send 1000 kids to camp.
• Ex: Rally 100 supporters to provide 100 families with
care packages.
MEASURABLE
• How much you need to raise?
• Who will be tracking the progress toward the goal?
• How you’ll know when you reach your goal?
27. SMART Fundraising Goals
TIME-BASED
• Your start date
• Your end date
• Steps that can be taken at the present time
• An outline of where you should be at important
points in your campaign
RELEVANT
• What will meeting this goal do to further your
mission?
• What are the direct results in lives changed, return
on investment, etc.?
• Are you reaching your target group with this goal?
• How do the services the donations will provide
connections with the services you’re currently
offering?
29. We analyzed a population of 2022 peer to peer fundraising campaigns on CauseVox to
determine benchmarks for goal setting.
CauseVox Peer to Peer Data Study
Peer to peer fundraising
campaigns
1057
Personal pages that
raised over $20.
47,000
Donations to the
campaigns
$29MM
30. Peer to peer fundraising is a big opportunity to increase your donor list and to
engage existing supporters.
CauseVox Peer to Peer Data Study
Average campaign raise
$27,000
Average donation to a
personal page
$74
Average donation to a
general page
$130
31. Most funds are raised online since it’s easy to make a transaction, but a significant
portion of donations still come through checks and other means.
CauseVox Peer to Peer Data Study
Funds raised online
80%
Funds raised offline
20%
32. The success and activation of peer to peer participants are critical to driving
donations to the campaign.
CauseVox Peer to Peer Data Study
Funds raised on the
general page
13%
Funds raised via p2p
pages
87%
33. Organizations can use data benchmarks to set campaign goals, peer to peer
recruitment goals, and donor acquisition goals.
CauseVox Peer to Peer Data Study
Of peer to peer pages
created raised funds.
34%
Average funds raised per
active peer to peer page
$795
Number of donations per
active peer to peer page
10.74
36. • Board members
• Staff
• Volunteers
• Partners
• Returning donors
• Program alumni
• Past event attendees
Best Candidates for Peer-to-Peer
37. • Consider doing a soft launch: ask a few select people to start fundraising
first.
• The first 2 weeks of a campaign is typically when you’ll recruit the most
fundraisers
• You’ll want to use multiple channels to recruit fundraisers (ie: phone
calls, emails, social media, and more)
• Consider doing a webinar training to help fundraisers get setup for
success
Quick Tips on Recruitment
38. I think our main takeaway is that when it
comes to [online fundraising], you have two
options to expand. You can either recruit
more fundraisers, OR you can empower the
fundraisers you have to raise more money.
Kelly McLaughlin
FIT Strategic Consulting
39. • A campaign overview
• Brand guidelines
• Images and logos
• Fundraising email templates
• Canned social media posts
to copy and paste
• Thank you and recognition
tools
• Fundraising tips
Fundraising Toolkit
41. • Create a schedule and have regular rhythms of communication.
• Stay relevant and give your audience something they value in return.
• Post attention-grabbing content to stop the scroll.
• Drive engagement by asking your community to share their stories.
• Capture your community’s attention, trust, and eventually, you can
convert them into taking an action.
Quick Tips on Leveraging Social Media
44. PRO TIP
Step 1
Launch a branded
campaign with no IT
person required.
• Add video and
graphics to creatively
tell your story.
• Add sponsor logos
and matching gift
info.
45. Step 2
Set a Funding Goal,
Impact Metric/Activity
Metric and End Date.
46. Step 3
Set up default peer-
to-peer profile image,
appeal text, funding
goal and welcome
email.
47. Step 4
Set up your share
settings: image, title and
description.
48. Step 5
Set up your
customizable donation
tiers and connect a
payment processor.
54. • Fundraising appeal creation
• Create a p2p recruitment email
• Donation tiers
• Donation receipt
• Create a communications (email and social media) timeline
• Create social media posts
Shortcut Content Generation for Peer
to Peer Fundraising
59. Outcome
We want to jumpstart the creation of
fundraising campaign assets that normally
would take a long time to create from
scratch.
Will use the 2023 Jane-a-thon as a live
example: https://jat23.causevox.com/
Rob’s time saving goal: 8-10 hours
ChatGPT Example: Social Media Timeline
60. Outcome
We want to jumpstart the creation of
fundraising campaign assets that normally
would take a long time to create from
scratch.
Will use the 2023 Jane-a-thon as a live
example: https://jat23.causevox.com/
Rob’s time saving goal: 8-10 hours
ChatGPT Example: Social Media Timeline
63. Quick Tips on Measuring Success
PLAN
Develop a plan to adjust the campaign.
EVALUATE
Analyze data.
• Ex: Donations are lower than expected and social
media engagement is limited.
MEASURE
Track donations over time and monitor social media
engagement to see if your adjusted strategy is
resonating with your target audience.
IDENTIFY
IMPLEMENT
Make changes to the campaign.
• Ex: Edit your campaign appeal and messaging to
highlight specific success stories from the animal
shelter, showing direct donor impact.
Determine where you can adjust your campaign strategy.
• Ex: You might decide that you need to target a more
specific audience, quantify goods or services or add a
compelling story.
64. 1. Peer-to-peer is easy and effective to raise 2x the funds.
2. Create a plan and set SMART goals.
3. Recruit and equip fundraisers.
4. Leverage AI to streamline content creation.
5. Pick a best-in-class fundraising platform.
6. Be flexible to pivot strategy if needed.
7. BONUS: Peer-to-peer fundraising is more than the numbers, it’s about
building relationships for meaningful impact.
Key Takeaways
65. Secure more donors
year-round on CauseVox
Easily design, launch, and manage
your fundraising campaigns using
our powerful online fundraising
software.
Learn more and get started at
causevox.com