This is something I use for non profits.

4. Myths of Fundraising Only rich people give: 3 out of 10 people have disposable income, yet 7 of 10 give to charities 85% of money given by individuals is given by households with incomes of $60,000 or less Households who make $10,000 or less give 5.5% of their income to non-profits, while those who make more than $100,000 give 2.5% People only give for tax reasons: 80% of people who give to non-profits do not deduct it from their taxes Only men are big donors: 86% of all personal wealth is controlled by women 61% of all bills are paid by women

6. Sources of Funds Individual Donors Membership Drives Pledging Programs Mail Appeals Major Gift Campaign Canvassing Phone Appeals Payroll Deductions House Parties Grants Corporate Foundations Government (Local, State, Federal) National Religious Agencies Organizational Contributions Houses of Worship Local Business Civic Groups Community Organizations

7. Fees for Service/Information Newsletters Research/Surveys Training Directories Ad Books Sale of Products T-shirts Buttons Candy Crafts Special Events/Benefits Internal Event External Sponsor Small Business

9. Long-term Money - 6 to 18 months - National Foundations - Financial Institutions - Large Corporations - Branch Corporations - National Churches - Jurisdictional Churches - Professional Canvass - Workplace Giving (United Way, Community Shares) - Business Ventures

11. Creating a Development Plan $5,000 Research: Bill Write Proposal: Mary Submit Proposal: Mary & Bill $7,500 Oct: Dance Chair: Laura Dec: ad book Chair: Sarah $8,000 Goal: 35 Campaign:April & May Chair: John & Alfreda $12,500 4 mailings Sep: Jill Dec: Tory Mar: Andrea Jun: Jorge FY2000 $33,000 $7,000 $5,700 $3,800 (15 donors) $7,000 FY1999 $23,500 Grants Special Events Major donors Mail Budget Year

18. Constituency Circles

28. Types of Donors Bring Them In, Keep Them In, Move Them Up Planned Gifts (Bequests) Thoughtful Givers (upgrade) Habitual Givers (retention) Impulse Givers (acquisition) Prospects (abc)

37. $10,000 from 100 donors $10,000 400+ 200+ 100 $2,500 280++ 140+ 70 $35 $2,500 80 40 20 $125 $5,000 40 20 10 $500 Total Prospects Asks Donors Average Gift

41. Creating a Development Plan $5,000 Research: Bill Write Proposal: Mary Submit Proposal: Mary & Bill $7,500 Oct: Dance Chair: Laura Dec: ad book Chair: Sarah $8,000 Goal: 35 Campaign:April & May Chair: John & Alfreda $12,500 4 mailings Sep: Jill Dec: Tory Mar: Andrea Jun: Jorge FY2000 $33,000 $7,000 $5,700 $3,800 (15 donors) $7,000 FY1999 $23,500 Grants Special Events Major donors Mail Budget Year