This document discusses 5 social networking tools - calendars, photos, blogging, videos, and maps - that can be used to promote campaigns and fundraising events online. For each tool, examples are given of non-profits that have used the tool effectively, such as Greenpeace using calendars on Upcoming.org to promote an event, and the NSPCC using maps on Google Maps to promote their "Be The Full Stop" campaign. The document encourages implementing one of these promotion methods for an organization within the next 6 months.

1. Promoting your campaign or fundraising event online Priscilla Brice-Weller November 2006

2. public diaries photo albums correspondence calendars address books private online offline

3. “ If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” Jeff Bezos, Amazon.com founder

6. Calendars Real-world examples Greenpeace event (Upcoming): http://upcoming.org/event/118097 Corporate Social Responsibility Summit (Eventful): http://eventful.com/events/E0-001-001599682-5

8. Photos Real-world examples Oxfam Trailwalker participants putting photos onto the event Flickr website via mobile, photos then streamed through to the event website: http://www.flickr.com/photos/52338397@N00 http://www.oxfam.org.au/trailwalker/sydney The Nature Conservancy photo competition: http:// www.flickr.com/groups/thenatureconservancy

9. Blogging Geek level: Time involved:  Cost: Effectiveness: www.myspace.com www.technorati.com

10. Blogging Real-world examples Check what people are saying about you on: http://www.myspace.com http://www.technorati.com Encourage supporters to blog about you, Problogger raised over $1,000 for unwrapped.com.au by blogging for chickens: http://www.problogger.net/archives/2006/09/23

12. Videos Real-world examples Control Arms video (YouTube): http://www.youtube.com/watch?v=bwKtDFj23m4 You can also use videos to show news coverage that your campaign or fundraising event received.

14. Maps Real-world examples NSPCC’s Be The Full Stop campaign: http://www.bethefullstop.com/map You can also use maps to show where supporters’ money is going, or where an event will be held.

15. Within the next 6 months, implement one of these promotion methods for your organisation