Darian Rodriguez Heyman, Co-Founder & Head of Community Partnerships, Social Media for Nonprofits and Editor, "Nonprofit Management 101"presents his Top 10 Fundraising tips for nonprofits.Darian covers everything from grant seeking to online fundraising.

1. Top Ten
Fundraising Tips
May 9, 2012
Darian Rodriguez Heyman

2. Nonprofits101.org

3. A Note on
Tin Cup Fundraising

4. Tip 1: Stage a Thank-a-Thon

5. Tip 2: Never Submit
a Cold Grant

6. Tip 2: Never Submit
a Cold Grant
• Warm it Up:
– Secure an Invitation
– The Pasta Test
• Programs & Positioning
– Deadline & Dollar Amount
– Jedi Mind Trick

7. Tip 3: Make Specific,
Direct Asks

8. Tip 4: Map Donations
to Impact

9. Tip 5: Make Your
Donation Button Shine

10. Tip 5: Make Your
Donation Button Shine

11. Tip 6: Create and Tap
Your Social Network

12. Tip 6: Create and Tap
Your Social Network
• Ask Questions
• Time of Day
• 50/50 Rule

13. Tip 7: Corporate Partnerships
• “Checkbook Philanthropy is Dead”
– (Newsweek 2000)

14. Tip 7: Corporate Partnerships

15. Tip 7: Corporate Partnerships

16. Tip 7: Corporate Partnerships

17. Tip 8: Apply for a Google Grant

18. Tip 9: Use the 2:1 Ratio for
Fundraising Events

19. Tip 10: Understand the
Social Capital Market
• Stay on Target
• Impact Investing is Different
• 20-50% vs. 3-5% Raising $$$
• The Good New Boys Network
• SEA, SoCap, SVN,
Investors Circle

20. We’re All in This Together
darian@SM4NP.org
Twitter: @dheyman