EVENT MANAGEMENT 101
Objectives

 Learn the Basic Elements of Event
Management

 Learn the Importance and Benefits of the
Events

 Learn How to Create an Event Management
Plan

 Manage the risk of implementing Events
EVENT MANAGEMENT IS PROJECT MANAGEMENT
A Side Story on JAPAN’s Program and Project Management
A Side Story on JAPAN’s Program and
        Project Management
Ohashi Green Junction Project
Events are Projects with Beginning and Ending
A Unique Moment to
Satisfy Specific Needs
BUSINESS EVENTS
CONFERENCE | CONVENTION
TRADE SHOW | EXHIBITION
CORPORATE EVENT
BENEFITS
KNOWLEDGE TRANSFER
CREATE PARTNERSHIPS
EXPAND NETWORK
BRAND AWARENESS
GENERATE LEADS
GENERATE SALES
EVENTS PLANNING
“A goal without a plan is just a
wish.”
― Antoine de Saint-Exupéry



“By failing to prepare, you
are preparing to fail.”
― Benjamin Franklin



“If you don't know where you
are going, you'll end up
someplace else.”
― Yogi Berra
Event



Vision   Goals   Objectives
Aspirational Description
General. Long Term.
Specific. Short Term.
Specific



    Satisfactory                                  Measurable




Rewarding                                              Attainable




                   Evaluate              Time Bound




            SMARTERS
Specific     Specific  Time Bound    Evaluative
        Measurable   Measurable
        Attainable

KRA       Target       Actual     Deadline    Action Plan
                                             -Research for
Sales   150,000.00   100,000.00    Sept.     50 additional
                                  30,2012        clients
                                                -Meet 5
                                              clients who
                                                 express
                                                interest




               SMARTERS
Client/Stakeholder




                       Events
                 Organizer/Manager




Administration      Operations        Marketing




      EVENT MANAGEMENT
         STRUCTURE
Administration




 Contracts       People         Event Suppliers    Financial
Management     Management        Management       Management




             Administration
Operations



                                Technical   Registration
   Venue        Audience
                               Production
Coordination   Management                   Management
                              Management




               Marketing
Marketing




Creatives/     Promotion        Sales
                                          Activities
Collaterals   Management     Management




              Marketing
MARKETING
MARKETING
Rationale             Who Will Join


               Event
               Profile


Who Can Sponsor           Packages



         MARKETING
OPERATIONS
OPERATIONS
Customer
Moment of Truths
                      Touch points

             Experience

Customer Recovery   Crisis Management
     Program                Team


         OPERATIONS
DOCUMENTATION | ASSESSMENT
Benchmark                   History

            Documentation


                       Records and
Starting Point
                          Facts

 DOCUMENTATION | ASSESSMENT
3 Lessons in Promotion
Be a Purple Cow
Look for Your Own Blue Ocean
The Greater the Fit,
The Greater the Results
3 Lessons Event Management
3GOD is in the Management
  Lessons Event DETAILS
Working and Knowledgeable Team
  3 Lessons Event Management
        Ensures Success
Continuous Learning
3 Lessons Event Management
WORKSHOP
1.Create an Event Profile for Ka-Entrep
  Conference
2.Create Delegates and Sponsorhip Packages
3.Create a Promotion Plan
4. Create 6 Topics with Speakers that will be
  Marketed in the Conference
5.Create a Customer Service Innovation Your
  Event Will Have

        Continuous Learning
    3 Lessons Event Management
orlyballesteros@exlinkevents.com




facebook.com/orlyballesteros




@exlinkevents




  www.exlinkeventsblog.com




http://www.slideshare.net/exlinkevents/
Orly Ballesteros is the current Chief
Operations Officer of Exlinkevents
– a Professional Convention
, Exhibition and Events Organizer in
the Philippines.

His current passion is
Instagram, sharing stories with his
kids about books the they finished
reading, and strolling with his wife
in the mall.

Events Management 101: For Beginners