Evaluation question 4&5
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The document discusses the target audience and addressing of the audience for a media product called "EMERGE". The target audience is described as young females ages 16-25. To attract this audience, the magazine features mostly female models and stories, uses elegant fonts and formal clothing of the models. The goal is to convey messages of female strength and independence to the target female readership.
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Evaluation question 2
The media product represents female social groups aged 16 to 25 without a set ethnicity. Most models used were female to target a female music magazine audience in that age bracket. The front cover aims to portray the main model as a strong, independent character rather than being consumed by the male gaze. The contents page features a male model with his shirt slightly undone to create a "female gaze" where men can be sexual objects. The double page spread uses a model from the target age range and has a more informal interview style to connect with teenage readers.
Evaluation Question 2
The document discusses how a media product represents particular social groups. It represents younger demographics by featuring a 17-year-old female solo artist. It portrays women in a non-stereotypical way by not depicting them in a provocative manner. It creates a positive representation of younger audiences through images that have an exciting yet carefree look achieved through mise-en-scene techniques like fun facial expressions and modest clothing. The magazine represents similar social groups to other popular music magazines targeted at the same 16-26 age range.
Representations
The magazine targets young white British males and females. The front cover and contents page feature modestly dressed female models to challenge stereotypes of teenagers and the sexualization of models. This makes the magazine more appealing to female readers. The double page spread features a more provocative female model pose, potentially reinforcing the male gaze but also displaying her strength through direct eye contact with readers.
Evaluation Question 2
The media product represents younger demographics by featuring a 17-year-old female solo artist, Lily Wilkinson, as the target audience is 16-26 years old. The article provides a positive representation of her age group by showing her as relatable through a quote. Women are represented in a non-stereotypical way without provocative portrayals. Mise-en-scene creates a positive, exciting and carefree representation of the young age range through facial expressions and masculine yet covered clothing of the artist. The magazine has a similar social group and representation style to other magazines like NME and Kerrang targeted at the same audience.
Question 2
The document discusses representing younger demographics in a music magazine. It summarizes that:
1) The featured artist, 17-year-old Lily Wilkinson, allows the target 16-26 audience to relate to the content.
2) Women are not portrayed in a stereotypical provocative way commonly found in music magazines, challenging stereotypes through clothing, positioning, and photography.
3) Images have an exciting and carefree look created through mise-en-scene and lighthearted facial expressions to positively represent the young age group.
Evaluation Question 2
The document discusses representing younger demographics in a music magazine. It summarizes that:
1) The featured artist, 17-year-old Lily Wilkinson, allows the target 16-26 audience to relate to the content.
2) Women are not portrayed in a stereotypical provocative way commonly found in music magazines, challenging stereotypes through clothing, positioning, and photography.
3) Images have an exciting and carefree look created through mise-en-scene and lighthearted facial expressions to positively represent the young age group.
How did my contents page attract:address the audience
My contents page used attractive female models and serious male models to attract my target audiences. The female models portrayed attractive looks based on Naomi Wolf's theory of how the media portrays females. Most of the female models smiled with teeth or closed mouths to portray happiness. The male models had serious expressions looking directly at the camera to catch the eyes of the audience. The page aimed to attract younger female audiences who care about looks with the attractive female models and draw in the audience with the serious male models.
Inspiring magazines
The document discusses magazines that inspire the author's own magazine creation. It focuses on Vogue and Elle magazines. For Vogue, it highlights the high quality content, minimalist font and headlines that draw attention, use of color schemes coordinated with cover images, medium shots of models that engage the reader, and impactful contents pages. It also notes Elle's similar approach and use of pops of color on neutrally-toned covers. The author intends to apply techniques from these magazines, like engaging cover images and fonts, coordinated color schemes, and easy-to-navigate contents pages to their own magazine.
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Evaluation question 2
The media product represents female social groups aged 16 to 25 without a set ethnicity. Most models used were female to target a female music magazine audience in that age bracket. The front cover aims to portray the main model as a strong, independent character rather than being consumed by the male gaze. The contents page features a male model with his shirt slightly undone to create a "female gaze" where men can be sexual objects. The double page spread uses a model from the target age range and has a more informal interview style to connect with teenage readers.
Evaluation Question 2
The document discusses how a media product represents particular social groups. It represents younger demographics by featuring a 17-year-old female solo artist. It portrays women in a non-stereotypical way by not depicting them in a provocative manner. It creates a positive representation of younger audiences through images that have an exciting yet carefree look achieved through mise-en-scene techniques like fun facial expressions and modest clothing. The magazine represents similar social groups to other popular music magazines targeted at the same 16-26 age range.
Representations
The magazine targets young white British males and females. The front cover and contents page feature modestly dressed female models to challenge stereotypes of teenagers and the sexualization of models. This makes the magazine more appealing to female readers. The double page spread features a more provocative female model pose, potentially reinforcing the male gaze but also displaying her strength through direct eye contact with readers.
Evaluation Question 2
The media product represents younger demographics by featuring a 17-year-old female solo artist, Lily Wilkinson, as the target audience is 16-26 years old. The article provides a positive representation of her age group by showing her as relatable through a quote. Women are represented in a non-stereotypical way without provocative portrayals. Mise-en-scene creates a positive, exciting and carefree representation of the young age range through facial expressions and masculine yet covered clothing of the artist. The magazine has a similar social group and representation style to other magazines like NME and Kerrang targeted at the same audience.
Question 2
The document discusses representing younger demographics in a music magazine. It summarizes that:
1) The featured artist, 17-year-old Lily Wilkinson, allows the target 16-26 audience to relate to the content.
2) Women are not portrayed in a stereotypical provocative way commonly found in music magazines, challenging stereotypes through clothing, positioning, and photography.
3) Images have an exciting and carefree look created through mise-en-scene and lighthearted facial expressions to positively represent the young age group.
Evaluation Question 2
The document discusses representing younger demographics in a music magazine. It summarizes that:
1) The featured artist, 17-year-old Lily Wilkinson, allows the target 16-26 audience to relate to the content.
2) Women are not portrayed in a stereotypical provocative way commonly found in music magazines, challenging stereotypes through clothing, positioning, and photography.
3) Images have an exciting and carefree look created through mise-en-scene and lighthearted facial expressions to positively represent the young age group.
How did my contents page attract:address the audience
My contents page used attractive female models and serious male models to attract my target audiences. The female models portrayed attractive looks based on Naomi Wolf's theory of how the media portrays females. Most of the female models smiled with teeth or closed mouths to portray happiness. The male models had serious expressions looking directly at the camera to catch the eyes of the audience. The page aimed to attract younger female audiences who care about looks with the attractive female models and draw in the audience with the serious male models.
Inspiring magazines
The document discusses magazines that inspire the author's own magazine creation. It focuses on Vogue and Elle magazines. For Vogue, it highlights the high quality content, minimalist font and headlines that draw attention, use of color schemes coordinated with cover images, medium shots of models that engage the reader, and impactful contents pages. It also notes Elle's similar approach and use of pops of color on neutrally-toned covers. The author intends to apply techniques from these magazines, like engaging cover images and fonts, coordinated color schemes, and easy-to-navigate contents pages to their own magazine.
Facial Expressions- Millum And Ferguson
Marjorie Ferguson identified four types of facial expressions commonly seen in British women's magazines in 1980: chocolate box, invitational, super-smiler, and romantic or sexual. Chocolate box expressions use half smiles and eye contact to engage readers. Invitational expressions use smiling eyes and smirks to intrigue readers. Super-smiler expressions depict models mid-laugh to seem natural and convey a youthful, free message. Romantic or sexual expressions attract both male and female readers by appealing to desires to be with or be the model. Trevor Millum later categorized male expressions in advertisements as carefree, practical, seductive, comic, or catalogue.
Question 2
The document discusses how a media product represents various social groups. It summarizes that the magazine represents:
- New affluent workers aged 13-19 through a friendly tone and informal, conversational style to appeal to its young demographic.
- Females, who make up 80% of the target audience, through its pink/purple color scheme and featuring female artists.
- Those interested in pop music and culture as a hobby through articles on music, fashion, and advice rather than focusing solely on music.
- Young adults with a carefree lifestyle through informal, chatty articles mirroring this type of relaxed approach.
Research male gaze essay
The male gaze theory proposes that media is typically crafted from the perspective of the heterosexual male viewer to sexually objectify women. This objectification perpetuates patriarchal ideals of women existing primarily for male pleasure and validation. Cosmopolitan magazine exemplifies the male gaze through cover lines that advise women on how to seduce men, implying their worth relies on pleasing the heterosexual male viewpoint. While seeking to empower women's sexuality, Cosmo paradoxically promotes misogynistic ideals by focusing on male approval rather than a woman's own fulfillment.
Q2 evaluation
The document discusses how the media product represents different social groups. It represents young people through its bright color scheme and use of young models that readers can relate to. However, the models are all white, reinforcing the predominant representation of white people in media. The sole female model is presented in a sexualized way that reinforces gender stereotypes by how she is dressed and positioned between two casually dressed male models of similar appearance. The magazine also likely represents a middle class social group through the fashionable, designer clothes worn by the male models and its coverage of relatively expensive music festivals. It challenges stereotypes by portraying young adults as extremely successful musicians rather than the stereotypical portrayal of youths as lazy or reckless.
Qfive eval contents 2
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and punk-inspired. The stories included on the page are aimed at the target audience and feature popular musicians to attract readers.
Q5 eval front cover 2
The document discusses how the front cover of a magazine attracts its target audience. It uses an attractive female model on the cover to appeal to both male and female readers, based on research showing 60% of the target audience is male and that patriarchal societies condition women to aspire to beauty standards exemplified by models. The model uses an inviting facial expression that draws readers in with mystery rather than revealing too much, per facial expression theory. Additionally, short catchy story descriptions are featured since research found this makes magazines popular and successful.
Q5 eval front cover final cover
The document discusses the rationale behind design choices for a magazine cover. It explains that an attractive female model was used on the front cover to appeal to male readers, based on research finding 60% of the target audience is male. The model is looking directly at the camera with an inviting expression to intrigue readers without giving too much information. Short, catchy story lines and a simple color scheme with bold fonts and colors that match the cover photo make the design aesthetically pleasing. Consistent use of specific colors and fonts throughout creates a recognizable house style. The main story's phrase "Takes on the World" reflects the strength and courage of the featured artist, appealing to readers who aspire to be more like her.
Eval 2
The document discusses representations of social groups, particularly females, in media products. It notes that females are often portrayed in a sexualized manner in hip hop/R&B magazines, promoting stereotypes. However, the author's magazine targets mainstream working class teenagers and adults of all nationalities and ethnicities. The author represents females in their media products in a more empowering and less degrading way through photo lighting that enhances skin and portrays models in a positive light. This more encouraging representation can influence the female social group to imitate more respectful behaviors.
Qfive eval contents final copy
The document discusses how the contents page of a magazine attracts its target audience. It references theorists Naomi Wolf and Marjorie Ferguson who discuss using attractive models and facial expressions to promote magazines. The document also references Trevor Millum who categorizes male facial expressions. The contents page features images of people looking away from the camera to appear edgy and fit the magazine's punk style. The stories and artists featured were chosen based on audience research to attract the target readership. The clear layout makes the contents easy for readers to understand.
Qfive eval contents
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and mysterious, fitting with the magazine's punk style. It also includes popular musicians and stories researched to match the audience's preferences to attract readers.
Q2
The document discusses how the media product, a music magazine, represents different social groups. It represents both genders equally through images and colors. It primarily targets younger audiences through the models used but aims to attract a variety of ages through its music genres. It mainly represents lower to middle classes through the casual clothing of models but may also attract more sophisticated audiences through its use of the color purple. In summary, the magazine aims to represent both genders, a range of ages, and different social classes.
Evaluation 4 +5
The target audience of the magazine is males and females aged 17-25. The creator conducted a Facebook group chat with the target audience to determine what they want from a magazine. Neutral colors were used throughout that were not gender specific in order to appeal to both males and females. The magazine takes an alternative approach focusing on vintage inspired fashion rather than modern styles. It draws inspiration from magazines like Clash Music using high contrast black, white and grey colors along with green lighting on the front cover. Reception theory is used to create an emotional bond between readers and artists featured in order to attract the target audience and encourage repeat readership.
Evaluation Question 2
This document analyzes how a media product represents social groups through its use of images, language, and ideology. Shots of a young female artist are used on the cover and throughout to attract a younger, male audience while also appealing to young women. Stereotypical images of attractive female artists are employed but counterbalanced with atmospheric, non-sexualized shots. The language is informal to connect with youth while representing aspirational social classes. By directly addressing the target audience and using relatable artists, the product aims to create loyal fans who identify with the portrayed path to success.
Front cover analysis cher
The front cover of a magazine features pop star Cher Lloyd smiling in a subtly flirtatious pose. Her look uses dark eyeliner to seem kitten-like and able to attract the opposite sex, appealing to the target audience of teenage girls. Additional features like tips on fashion and makeup as favored by pop stars, along with popular items like nail polish and bags, are intended to draw in readers and encourage them to purchase the magazine. Bright feminine colors and Cher Lloyd's eye contact with the audience aim to attract their attention and make them feel personally spoken to.
Eval 2
This document discusses how the media product represents social groups. It notes that the magazine targets females ages 18-24. Medium close-ups and close-ups of artists help readers connect to them. The front cover features an attractive female wearing a sparkly black dress to appeal to the target audience and look classy. Both females and males are featured in the magazine to attract both genders. The layout includes images and text at a level appropriate for the target age range. Models ages 18-24 allow the target audience to relate to them. The black and gold color scheme is less common than those of other music magazines but more sophisticated for the target demographic.
My Target Audience
Dan Biddle's target audience for his magazine is radical teenagers aged 13-18, primarily males from low-income backgrounds who identify as "emo." While this group is often stereotyped as depressed and gloomy, Biddle aims to challenge these stereotypes by representing them as happy and fun-loving in the magazine. To attract this audience, the magazine features interviews with bands using casual, youthful language. Images in the magazine also feature models the same age as the target audience smiling and not dressed entirely in black in order to change perceptions.
Question 2
The document discusses how a media product represents various social groups. The magazine targets teenagers and young adults aged 13-19, with a focus on females who make up 80% of the demographic. Throughout the magazine, this is represented by using a feminine pink and purple color scheme. The cover star is also a young female within the target age range. The magazine represents new affluent workers through the cover star who is still in education but also has a part-time job. The target demographic is primarily white British to match the regional identity of the UK.
Dbs 1d 1
The headline uses a display font decorated with splashes of water to grab attention and set an aquatic theme for the article about a boy band returning from touring America. The splashes flying off the letters maintain the theme while the italicized lowercase letters and aquamarine color create a feminine feel, despite being about a boy band, keeping with the magazine's persona.
Evaluation question 7
After completing the preliminary task, the author learned several skills that improved their final production. For photography, they practiced taking more focused photos and learning techniques to control aperture, exposure, and focus. For editing, they learned basic editing skills but did not edit the front cover preliminarily. In the final production, all photos were enhanced with filters and adjustments. Regarding layout, the preliminary task lacked refined layout skills. The final production demonstrated progression through improved masthead placement, text formatting, and a more organized contents page that followed conventions of the genre.
Evaluation question 6
Through constructing a product, the author learned about Photoshop and Blogger technologies. For Photoshop, they gained familiarity with tools like the magic wand and cloning tool through tutorials and trial and error. Over months of use, the author learned to rasterize layers and edit photographs by adjusting contrast, brightness, and filters. For Blogger, the author learned how to build a website template through trial and error and use of online help forums to ask questions.
KEY CONCEPTS
This slideshare is part of a general lecture on the Key Concepts of Media Studies. It attempts to show the connections between these concepts and to establish that they are all linked.
Evaluation question 3
Time Inc. would be a suitable publisher for the music magazine due to its existing publication of music magazines like NME that target a male audience. The proposed magazine, "EMERGE", would have a similar music genre focus but target a female audience aged 16-25, filling a gap in the market. As a large media company, Time Warner's brand recognition could help attract teenage readers who are familiar with its TV programs. Alternatively, SpinMedia might also be a good fit as it owns pop culture websites and magazines that target teenagers. Through its social media platform Buzznet and ownership of Vibe magazine, SpinMedia has shown it can successfully reach a wide teenage audience.
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Facial Expressions- Millum And Ferguson
Marjorie Ferguson identified four types of facial expressions commonly seen in British women's magazines in 1980: chocolate box, invitational, super-smiler, and romantic or sexual. Chocolate box expressions use half smiles and eye contact to engage readers. Invitational expressions use smiling eyes and smirks to intrigue readers. Super-smiler expressions depict models mid-laugh to seem natural and convey a youthful, free message. Romantic or sexual expressions attract both male and female readers by appealing to desires to be with or be the model. Trevor Millum later categorized male expressions in advertisements as carefree, practical, seductive, comic, or catalogue.
Question 2
The document discusses how a media product represents various social groups. It summarizes that the magazine represents:
- New affluent workers aged 13-19 through a friendly tone and informal, conversational style to appeal to its young demographic.
- Females, who make up 80% of the target audience, through its pink/purple color scheme and featuring female artists.
- Those interested in pop music and culture as a hobby through articles on music, fashion, and advice rather than focusing solely on music.
- Young adults with a carefree lifestyle through informal, chatty articles mirroring this type of relaxed approach.
Research male gaze essay
The male gaze theory proposes that media is typically crafted from the perspective of the heterosexual male viewer to sexually objectify women. This objectification perpetuates patriarchal ideals of women existing primarily for male pleasure and validation. Cosmopolitan magazine exemplifies the male gaze through cover lines that advise women on how to seduce men, implying their worth relies on pleasing the heterosexual male viewpoint. While seeking to empower women's sexuality, Cosmo paradoxically promotes misogynistic ideals by focusing on male approval rather than a woman's own fulfillment.
Q2 evaluation
The document discusses how the media product represents different social groups. It represents young people through its bright color scheme and use of young models that readers can relate to. However, the models are all white, reinforcing the predominant representation of white people in media. The sole female model is presented in a sexualized way that reinforces gender stereotypes by how she is dressed and positioned between two casually dressed male models of similar appearance. The magazine also likely represents a middle class social group through the fashionable, designer clothes worn by the male models and its coverage of relatively expensive music festivals. It challenges stereotypes by portraying young adults as extremely successful musicians rather than the stereotypical portrayal of youths as lazy or reckless.
Qfive eval contents 2
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and punk-inspired. The stories included on the page are aimed at the target audience and feature popular musicians to attract readers.
Q5 eval front cover 2
The document discusses how the front cover of a magazine attracts its target audience. It uses an attractive female model on the cover to appeal to both male and female readers, based on research showing 60% of the target audience is male and that patriarchal societies condition women to aspire to beauty standards exemplified by models. The model uses an inviting facial expression that draws readers in with mystery rather than revealing too much, per facial expression theory. Additionally, short catchy story descriptions are featured since research found this makes magazines popular and successful.
Q5 eval front cover final cover
The document discusses the rationale behind design choices for a magazine cover. It explains that an attractive female model was used on the front cover to appeal to male readers, based on research finding 60% of the target audience is male. The model is looking directly at the camera with an inviting expression to intrigue readers without giving too much information. Short, catchy story lines and a simple color scheme with bold fonts and colors that match the cover photo make the design aesthetically pleasing. Consistent use of specific colors and fonts throughout creates a recognizable house style. The main story's phrase "Takes on the World" reflects the strength and courage of the featured artist, appealing to readers who aspire to be more like her.
Eval 2
The document discusses representations of social groups, particularly females, in media products. It notes that females are often portrayed in a sexualized manner in hip hop/R&B magazines, promoting stereotypes. However, the author's magazine targets mainstream working class teenagers and adults of all nationalities and ethnicities. The author represents females in their media products in a more empowering and less degrading way through photo lighting that enhances skin and portrays models in a positive light. This more encouraging representation can influence the female social group to imitate more respectful behaviors.
Qfive eval contents final copy
The document discusses how the contents page of a magazine attracts its target audience. It references theorists Naomi Wolf and Marjorie Ferguson who discuss using attractive models and facial expressions to promote magazines. The document also references Trevor Millum who categorizes male facial expressions. The contents page features images of people looking away from the camera to appear edgy and fit the magazine's punk style. The stories and artists featured were chosen based on audience research to attract the target readership. The clear layout makes the contents easy for readers to understand.
Qfive eval contents
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and mysterious, fitting with the magazine's punk style. It also includes popular musicians and stories researched to match the audience's preferences to attract readers.
Q2
The document discusses how the media product, a music magazine, represents different social groups. It represents both genders equally through images and colors. It primarily targets younger audiences through the models used but aims to attract a variety of ages through its music genres. It mainly represents lower to middle classes through the casual clothing of models but may also attract more sophisticated audiences through its use of the color purple. In summary, the magazine aims to represent both genders, a range of ages, and different social classes.
Evaluation 4 +5
The target audience of the magazine is males and females aged 17-25. The creator conducted a Facebook group chat with the target audience to determine what they want from a magazine. Neutral colors were used throughout that were not gender specific in order to appeal to both males and females. The magazine takes an alternative approach focusing on vintage inspired fashion rather than modern styles. It draws inspiration from magazines like Clash Music using high contrast black, white and grey colors along with green lighting on the front cover. Reception theory is used to create an emotional bond between readers and artists featured in order to attract the target audience and encourage repeat readership.
Evaluation Question 2
This document analyzes how a media product represents social groups through its use of images, language, and ideology. Shots of a young female artist are used on the cover and throughout to attract a younger, male audience while also appealing to young women. Stereotypical images of attractive female artists are employed but counterbalanced with atmospheric, non-sexualized shots. The language is informal to connect with youth while representing aspirational social classes. By directly addressing the target audience and using relatable artists, the product aims to create loyal fans who identify with the portrayed path to success.
Front cover analysis cher
The front cover of a magazine features pop star Cher Lloyd smiling in a subtly flirtatious pose. Her look uses dark eyeliner to seem kitten-like and able to attract the opposite sex, appealing to the target audience of teenage girls. Additional features like tips on fashion and makeup as favored by pop stars, along with popular items like nail polish and bags, are intended to draw in readers and encourage them to purchase the magazine. Bright feminine colors and Cher Lloyd's eye contact with the audience aim to attract their attention and make them feel personally spoken to.
Eval 2
This document discusses how the media product represents social groups. It notes that the magazine targets females ages 18-24. Medium close-ups and close-ups of artists help readers connect to them. The front cover features an attractive female wearing a sparkly black dress to appeal to the target audience and look classy. Both females and males are featured in the magazine to attract both genders. The layout includes images and text at a level appropriate for the target age range. Models ages 18-24 allow the target audience to relate to them. The black and gold color scheme is less common than those of other music magazines but more sophisticated for the target demographic.
My Target Audience
Dan Biddle's target audience for his magazine is radical teenagers aged 13-18, primarily males from low-income backgrounds who identify as "emo." While this group is often stereotyped as depressed and gloomy, Biddle aims to challenge these stereotypes by representing them as happy and fun-loving in the magazine. To attract this audience, the magazine features interviews with bands using casual, youthful language. Images in the magazine also feature models the same age as the target audience smiling and not dressed entirely in black in order to change perceptions.
Question 2
The document discusses how a media product represents various social groups. The magazine targets teenagers and young adults aged 13-19, with a focus on females who make up 80% of the demographic. Throughout the magazine, this is represented by using a feminine pink and purple color scheme. The cover star is also a young female within the target age range. The magazine represents new affluent workers through the cover star who is still in education but also has a part-time job. The target demographic is primarily white British to match the regional identity of the UK.
Dbs 1d 1
The headline uses a display font decorated with splashes of water to grab attention and set an aquatic theme for the article about a boy band returning from touring America. The splashes flying off the letters maintain the theme while the italicized lowercase letters and aquamarine color create a feminine feel, despite being about a boy band, keeping with the magazine's persona.
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Evaluation question 7
After completing the preliminary task, the author learned several skills that improved their final production. For photography, they practiced taking more focused photos and learning techniques to control aperture, exposure, and focus. For editing, they learned basic editing skills but did not edit the front cover preliminarily. In the final production, all photos were enhanced with filters and adjustments. Regarding layout, the preliminary task lacked refined layout skills. The final production demonstrated progression through improved masthead placement, text formatting, and a more organized contents page that followed conventions of the genre.
Evaluation question 6
Through constructing a product, the author learned about Photoshop and Blogger technologies. For Photoshop, they gained familiarity with tools like the magic wand and cloning tool through tutorials and trial and error. Over months of use, the author learned to rasterize layers and edit photographs by adjusting contrast, brightness, and filters. For Blogger, the author learned how to build a website template through trial and error and use of online help forums to ask questions.
KEY CONCEPTS
This slideshare is part of a general lecture on the Key Concepts of Media Studies. It attempts to show the connections between these concepts and to establish that they are all linked.
Evaluation question 3
Time Inc. would be a suitable publisher for the music magazine due to its existing publication of music magazines like NME that target a male audience. The proposed magazine, "EMERGE", would have a similar music genre focus but target a female audience aged 16-25, filling a gap in the market. As a large media company, Time Warner's brand recognition could help attract teenage readers who are familiar with its TV programs. Alternatively, SpinMedia might also be a good fit as it owns pop culture websites and magazines that target teenagers. Through its social media platform Buzznet and ownership of Vibe magazine, SpinMedia has shown it can successfully reach a wide teenage audience.
Evaluation question 1
Evaluation Question 1 - In what was does your media project use, develop or challenge forms and conventions of real media products?
Evaluation – question 6 (2)
1) The student learned how to use various technologies in planning and producing their magazine, including Photoshop, Canon 600D camera, Blogger, Facebook Messenger, lighting equipment, and Microsoft PowerPoint.
2) They learned the basics of Photoshop through tutorials to edit images and style text.
3) Tutorials also helped them learn how to properly use the Canon 600D camera to take higher quality photos than their phone.
Research production task on codes and conventions
The document discusses some common codes and conventions used in music magazine covers. It notes that music magazines often use direct address to form personal relationships with readers. They also include exclusives to build anticipation and fulfill cognitive needs. Color schemes tend to be gender neutral using primary colors to appeal to both male and female audiences. Music magazines can fulfill needs related to knowledge, personal identity, social interaction, and entertainment according to uses and gratifications theory.
Evaluation question 3
Bauer Media Group and Time Inc. would both be suitable media institutions to distribute the media product. Bauer Media Group manages over 600 magazines and owns publications like Q Magazine and Kerrang that are in the same mainstream music genre as the product. Time Inc. publishes NME, which was an inspiration for the product, and reaches over 130 million people each month across different platforms, demonstrating experience advertising to the same target age group audience.
Evaluation – question 7
The document discusses the improvements made from the preliminary task to the final product. For the front cover, better quality images were used along with lighting equipment and plain backdrops. The text placement was improved to be more neat and visually easy to read. For the contents page, a column layout was changed to alternating colored rows to give more structure and make the contents easier to read. Additional features like social media links and larger colored page numbers with images were included to attract audiences and aid navigation in the magazine.
Evaluation question 1
This document evaluates how a media product uses, develops, or challenges conventions of real media products. It summarizes how the mock magazine front cover uses a masthead, primary image, and color scheme similar to real examples. It also discusses how the contents page lays out images and columns in a conventional format but uses some unconventional element placements. Finally, it analyzes how a double-page article spread employs typical magazine layout elements like a overlapping image and pull quotes but also follows models from magazines like NME.
Evaluation question 4&5
The target audience for the magazine is 16-30 year old females interested in pop and R&B music. To attract this audience, the creator used focus groups for feedback and incorporated pink and pastel colors along with greys to appeal to females in a mature yet delicate style. Social media links and a clear layout were also used to engage the target age group. Quotes from artists and bold text were used to pull readers into articles and create personal connections between readers and inspirational artists.
Evaluation question 1
The document discusses various conventions used in real media magazines and how the media product challenges or develops some of those conventions. It notes conventions like large mastheads, sell lines on covers, close-up celebrity shots, column layouts, contents pages with social media links, page numbers with magazine names, and titles on double page spreads. It then explains ways the media product challenges conventions, such as unconventional color schemes, unusual text layouts on double page spreads, and positioning images differently than typical full-page placement. The goal is to develop a unique style while still incorporating some standard elements to engage the target audience.
Evaluation question 2
The document summarizes how the media product represents particular social groups. It represents white British young adults and teenagers as this aligns with the target audience. Females are prominently featured to attract a female audience, breaking from conventions. Models and subjects depicted are in the target age range to enable audience identification. Direct eye contact in photos establishes a personal connection without objectifying subjects. Layout and design choices also aim to appeal to and be easily understood by the target female young adult audience. The goal is to create a sense of inspiration and relation between similar-aged artistic subjects and the audience.
Elle codes and conventions
This document analyzes the codes and conventions used in the design of the ELLE magazine cover. It examines several elements of the cover including the target audience, masthead, main image, cover lines, and small print. The target audience is identified as women aged 18-35 based on the sophisticated look. The large masthead is eye-catching and promotes the magazine brand. The main image features Jennifer Aniston, a style icon, to engage readers. Cover lines use short phrases to entice readers about the magazine's content. Small print subtly includes the website, date, and price to further promote ELLE.
Evaluation question 6
The document discusses the various technologies used to create a magazine, including a Canon DSLR camera, lighting equipment, Adobe Photoshop, internet research, blogging platforms, a smartphone, and Microsoft PowerPoint. The producer learned how to better utilize these technologies throughout the process, such as improving photography skills with the camera, editing images in Photoshop, sharing work online, and organizing research in PowerPoint. Without these technologies, the final product would not have been as professional or well-executed.
Representation power
Representations are images, sounds or combinations that stand in for reality. Early forms of representation date back 32,000 years, showing an intrinsic human urge. Representations can be stereotypical or counter stereotypical, conforming to or challenging dominant ideologies. Theories suggest representations are how societies understand themselves and construct shared realities and identities, though some argue they are manipulated by those in power to maintain the status quo.
Media language
This document introduces key concepts for studying media at A-Level, including representations, audiences, institutions, language, ideology, narrative, and genre. It focuses on the concepts of language, narrative, and genre. Language in media includes codes that construct meaning, such as visual codes, audio codes, and written codes. Narrative refers to the story elements of a media text. Genre describes the type or category of a media text, such as comedy or action. The document provides examples of analyzing images by describing what is seen (denotation) and interpreting what is happening (connotation). Framing techniques like camera angles, distances, and lens types are also discussed.
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Similar to Evaluation question 4&5
Question 2
The media product represents particular social groups through its models, clothing, and language. The main model is a 17-year-old African-Caribbean female, matching the target audience of 16-25 year olds, especially African-Caribbean youth. Male models are also included to appeal to both genders. Casual clothing on the models and contents page aims to relate to the target audience's style. The language uses a simple yet professional tone for all education levels within the target demographic to understand.
Question 2 How does your media product represent different social groups?
The document discusses how the media product represents different social groups. It focuses on representing young adults by using fonts, writing styles, and magazine structures inspired by other popular music magazines targeting that demographic, like NME and Kerrang!. Only female models were used to attract both male and female young adult readers. The models were portrayed in an "edgy" and "alternative" style through their clothing, makeup, and poses to appeal to that subculture within the target audience. The representation of teenagers in the magazine aims to be positive by focusing on their successes in music rather than negative aspects.
Question 5
The magazine targeted both males and females aged 15-25 by using a unisex color scheme of black, red, white, and grey in its design. It addressed this audience by featuring a young female model on the cover to appeal to both female readers, who could relate to her, and male readers. While the female model was intended to attract both genders, the absence of a male model limited the magazine's demographic primarily to females. The magazine also used a fashionable leather jacket worn by the cover model to draw in the younger generation by something they could relate to.
Question 2
The document summarizes how Katie Winn's media product represents various social groups. It targets new affluent workers aged 13-19, with an 80% female demographic. Throughout the magazine, females are represented as strong, friendly, and hardworking using a feminine color scheme and female cover star. The tone is informal and chatty to represent the carefree lifestyle of young readers. Artists featured are similar in age to appeal to the target demographic.
Question 2
The document discusses how different social groups are represented in a media product. It summarizes that:
- New affluent workers aged 13-19 are represented through a friendly, conversational tone and informal language to appeal to their youth.
- Females ages 13-19 make up 80% of the audience and are targeted through a pink/purple color scheme and featuring a female artist.
- Those interested in pop music and culture as a hobby are represented through music and other topics like fashion and advice.
- Young adults with a carefree, relaxed lifestyle are portrayed through informal, casual articles mirroring that type of disposition.
Evaluation 4
The target audience for the magazine is 14-19 year old females from a middle class background. This is evidenced by the content featuring artists like Beyoncé that appeal to this age group, and the use of feminine colors, fonts, and advertisements that would attract females. The language and prices points of £2.00 also indicate a middle class audience. Images of well-groomed models further signify the middle class demographic being aimed for.
Eval q 5
The document discusses how the author addressed and attracted their target audience of 16-24 year olds for their magazine. They used a male and female model on the cover to appeal to both genders. The simple black and white color scheme and indie/alternative band featured also aimed to attract this audience. The bold font used for the masthead was meant to create brand recognition similar to other magazines with the same audience. The models' clothing on the cover and in photos aimed to reflect current trends of the target audience. Clear subheadings and columns on the contents page created an easy to read layout. Proper grammar was used in articles but in an accessible tone to engage rather than alienate the audience.
Eval q 5
The document discusses how the author addressed and attracted their target audience of 16-24 year olds for their magazine. They used a male and female model on the cover to appeal to both genders. The simple black and white color scheme and indie/alternative band featured also aimed to attract this audience. The bold font used for the masthead was meant to create brand recognition similar to other magazines with the same audience. The models' clothing on the cover and in photos were researched to match trends of the target audience. Captions and articles were written at a balance of formal and informal to engage but not alienate readers.
Evaluation – question 4 & 5
The target audience for the magazine is 16-25 year olds who are interested in indie pop music, fashion, and lifestyle. The document discusses several ways the magazine aims to attract this audience:
1) By featuring a young female model to connect with female readers and using neutral colors that appeal to both genders.
2) Bold designs and titles are used throughout the magazine, including on the cover and contents page, to draw the eye of the target audience.
3) Interactive elements like a link to download an album are included to engage the technology-focused target demographic.
Media Evaluation
The target audience for the magazine is teenagers to mid-twenties, primarily female. It aims to attract this younger demographic by challenging stereotypes of alternative music magazines typically appealing to older audiences. The magazine uses techniques common in indie and alternative magazines like a minimal color palette and bright accent colors. Photos of independently styled models in modern clothing portray role models the target audience can relate to. Marketing campaigns on social media and radio are planned to promote the magazine brand to the target demographic.
Evaluation – question 4 & 5
The target audience for the magazine is 16-25 year olds who are interested in indie pop music, fashion, and lifestyle. The document discusses several ways the magazine aims to attract this audience:
1) By featuring a young female model to connect with female readers and using neutral colors that appeal to both genders.
2) Bold designs and titles are used throughout the magazine, including on the cover and contents page, to draw the eye of the target audience.
3) Interactive elements like a code to download music are included to engage the technology-focused target demographic.
Q5
The document discusses how the author attracted their target audience of 17-22 year olds who enjoy indie music for their magazine cover and contents page. They conducted audience research which found this age group preferred indie music. For the cover, they chose a model wearing plain clothes typically worn by this audience. They emphasized the masthead to attract attention and included many photos and information on the contents page as their research found this engaged audiences. They also dressed models and edited photos to match the indie genre and included a website link to provide more content for audiences.
Question 2
Gemma Barrett represents teenage girls in her media product. She dresses the models in trendy, fashionable clothing like leather jackets that teenagers would wear to appeal to female readers and make the models seem like role models. The magazine uses stereotypically girly colors like pink, yellow, and purple as well as bold fonts to look loud and chatty in order to attract a young female audience. While simplistic, the double page spread also includes on-trend themes like pop art and makeup to appeal to older teenagers.
Evaluation 4
The target audience for the magazine is 14-19 year old females from a middle class background. This is evidenced by the content featuring artists like Beyoncé that appeal to this age group, feminine colors, styles, and advertisements that would interest females. The language and price point of £2.00 also indicate a middle class audience. Surveys and feedback received confirmed this target age range would spend this amount on the magazine.
Evaluation - Question 2
The magazine represents young British and American adults. While all images feature male models in line with genre conventions, the document aims to be inclusive of both male and female readers. Models are posed and dressed to appear approachable and non-intimidating. Photos use direct eye contact and softer facial expressions to create connection. Layout and design features simple, easy to read text and bold colors to appeal to younger audiences. The goal is to relate artists to readers and build fan bases through a sense of personal relationship.
Evaluation – question 2
The document discusses the representation of social groups in a magazine product. Specifically:
- The magazine uses a model representing the working/middle class aged 16-25 to appeal to the target audience.
- A female model is used on the cover to attract male readers, as suggested by Mulvey's male gaze theory, but she is not overly sexualized to challenge stereotypes.
- Throughout the magazine, the model's style reflects the "indie kid" genre through her clothing to connect with readers in that culture.
- Direct eye contact and a serious expression for the model challenges objectification and aims to attract more female readers.
Evaluation
The document contains questions for evaluating a media product. It asks how the product uses or challenges conventions of real media, how it represents social groups, what type of institution might distribute it and why, who the target audience is, and how the audience was attracted or addressed. It provides guidance for reflecting on how the product was constructed and what was learned throughout the process.
Evaluation question 4&5
The target audience for the magazine is males and females aged 16 to mid-20s. The author used a focus group on Facebook to get feedback on design elements and asked for opinions. Both genders were targeted by using neutral colors and avoiding stereotypical gendered content. The magazine was also priced affordably at £1.50 to be accessible to many people while still providing rich content. It features up-to-date music, images, artists and news relevant to the target demographic without focusing on a niche audience. Common magazine conventions like bold text, imagery and layout were used to attract this audience.
Media Studies Magazine Evaluation
The document provides an evaluation of a media product created by Georgina Malpass. It compares aspects of the product to real media conventions. The masthead, images, barcode, and variety of stories on the front cover follow conventions, while a patterned strip challenges conventions. A three-color scheme on the front and content pages also matches conventions. Images are centered to create columns, and current date and two text columns are included per conventions. Page numbers are boxed out to challenge conventions. Layout and topic choice also follow or challenge conventions.
Evaluation questions 4&5
The target audience for the magazine is young adult females aged 16-25. Research showed there was a lack of magazines aimed primarily at females, while many magazines aimed at both genders were actually read mainly by males and used bold colors and styles. To address this audience, a focus group of the target age range provided feedback that informed the magazine's style and design. The magazine aims to be affordable to students and lower income groups at £2.50 while also appealing to upper classes. Models in casual clothing were used to relate to the target audience and create a personal relationship between artists and readers. Common magazine conventions like bold text and images were employed to attract the target audience.
Similar to Evaluation question 4&5 (20)
Question 2 How does your media product represent different social groups?
Question 2 How does your media product represent different social groups?
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Codes and conventions for hyperlinked websites
The document discusses codes and conventions for hyperlinked websites. It notes that mastheads are usually bold and prominently displayed. Websites also feature easy navigation bars and place main articles in an organized structure. They include pop-up advertisements, social media links, and eye-catching images to attract audiences across different platforms and age groups. Overall, the goal is to design intuitive and visually appealing websites to engage users.
Codes and conventions of regional magazine contents pages
The document discusses the codes and conventions used in regional magazine contents pages. It notes that mastheads are typically in serif fonts to appeal to older audiences. Page numbers and text use sans serif fonts for easier readability. Colorful images draw attention to specific articles. The layout is simple with sections to aid navigation. Subjects cover conventional topics like art, culture and local news to seem professional. The goal is to inform audiences about the local area and magazine contents while appealing to different age groups.
Evaluation – question 7
The student learned many important skills in progressing from their preliminary task to the final production of a magazine spread. They gained knowledge in using photography equipment, photo editing software like Photoshop, and applying codes and conventions of magazine design. Specifically, the student learned how to take high quality photos, manipulate images, and design magazine layouts that follow industry standards. They also improved their understanding of how to engage different target audiences. Applying what they learned allowed the student to create a professional-looking double page magazine spread with effective images, text treatments, and layout.
Evaluation – question 1
This document analyzes how the media product both uses conventions from real magazines as well as challenges conventions. It discusses how the front cover uses conventions like a masthead, anchor text, and pull quote from magazines like NME and Q Magazine. However, it also challenges conventions through its color scheme and image choice. The contents page similarly both conforms to conventions from magazines through its layout and features while also challenging conventions with its masthead style and social media links. The double page article layout also both follows conventions from magazines in its image, text styles and pull quotes while featuring some unconventional design elements.
Evaluation – question 5
The document discusses how the author attracted and addressed their target audience in their magazine layout. They used colloquial terms, pluralistic representations of gender and ethnicity, and social media links to appeal to a mainstream youth audience. On the front cover, an unconventional layout with a bold title and pull quote was intended to draw readers' attention. The contents page listed known artists to fulfill cognitive needs. Double page spreads used pull quotes and bold artist names to entice readers, along with powerful images that created personal relationships through hermeneutic codes.
Evaluation – question 2
The document discusses how a media product represents social groups. It represents relatable young artists between 18-25 years old, appealing to both males and females. While most of the visible representations are female, the content and style appeal to both genders. The layout aims to appeal to younger audiences through a visual and simplistic style incorporating social media, while more sophisticated elements could attract an older audience. Images use direct engagement with the audience rather than objectification, featuring successful young female artists. The magazine aims to position the target audience to engage with the preferred reading through relatable representations and building personal connections between the audience and artists.
Evaluation – question 4
The target audience for the magazine is 16-20 year olds who are interested in and influenced by pop and hip-hop music. Both male and female readers of all ethnicities are included in the target demographic. The creator has used a focus group matching this description to help develop and refine the magazine, showing them adaptations and taking their opinions and votes into account in order to appeal to this audience's range of opinions.
Evaluation – question 7
The document discusses the learner's progression from their preliminary magazine cover task to their final magazine double-page spread. For the preliminary task, the learner did not have skills in using cameras, Photoshop, or researching magazine codes and conventions. Their images, layout, and text lacked quality and organization. However, through research and tutorials, the learner gained skills in using cameras, Photoshop, magazine design theories, and codes and conventions. They applied these new skills to create a professional double-page magazine spread with high quality images, an effective layout, and text that uses different fonts and design elements to appeal to audiences.
Evaluation – question 6
The document discusses technologies used to construct a magazine product. It describes learning to use a Canon camera by watching tutorials on settings like aperture, shutter speed, and ISO. Photoshop tutorials were used to learn editing skills like adjusting contrast and creating monochrome images. Microsoft PowerPoint was used to present research in a visual format. The internet was heavily relied on through tools like Blogger to document the process, Slideshare to share presentations, YouTube for tutorials, and Messenger for a focus group.
Evaluation – question 5
The document discusses how the author attracted and addressed their target audience in their magazine layout. They used colloquial terms, pluralistic representations of gender and ethnicity, and social media links to appeal to a mainstream youth audience. On the front cover, a bold title and pull quote are intended to draw readers in. The contents page lists familiar artists and has a simple navigation. Double page spreads use pull quotes, large bold artist names, and powerful images with direct address to attract readers and create narrative tension enticing them to read further.
Evaluation – question 1
This document analyzes how the media product both uses conventions from real magazines as well as challenges conventions. It discusses how the front cover uses conventions like a masthead, anchor text, and pull quote from magazines like NME and Q Magazine. However, it also challenges conventions through the use of a black, white, and navy color scheme and unconventional lighting in the main image. The contents page similarly both uses numbering and column conventions while also challenging conventions through an unconventional masthead font and inclusion of social media links and competitions. Double page spreads also combine conventional layouts, images, and text styles seen in magazines like Q and Kerrang with some unconventional design elements.
Evaluation – question 4
The target audience for the magazine is 16-20 year olds who are interested in and influenced by pop and hip-hop music. Both male and female readers of all ethnicities are included in the target demographic. The creator has used a focus group matching this description to help develop and refine the magazine, showing them adaptations and taking their opinions and votes into account in order to appeal to this audience's range of opinions.
Evaluation – question 2
The document discusses how a media product represents social groups. It represents relatable young artists between 18-25 years old, appealing to both males and females. While most of the visible artists are female, the tone, content, and layout aim to appeal to both genders. Powerful shots and body language are used to represent females as subjects rather than objects. The layout aims to appeal to younger audiences through a visual and simplistic design while also including some sophisticated elements to attract an older audience. Images use direct engagement with the audience to create personal relationships and represent females as subjects. The target audience is positioned to understand the magazine in the preferred way through relatable artists and content that creates narrative tension.
Evaluation – question 3
Time Inc. UK publishes over 350 million copies of magazines per year, including NME which targets a similar age range audience to the author's music magazine. While NME's genre is different, Time Inc. could take an unconventional approach to publishing the author's magazine and broaden their genres. However, they may not be looking to publish a new genre of music magazine. Bauer Media Group may be interested in an unconventional music magazine but their experience is in more mainstream styles. Overall, Time Inc.'s experience targeting a similar audience and ownership of TV programs could help widely distribute the magazine.
Evaluation – question 7
The document discusses the progression of skills and knowledge from the author's preliminary task to their final magazine production. They learned how to properly use a camera, navigate Photoshop, and research school magazine codes and conventions. They watched tutorials to improve their photo editing skills. The author also learned about uses and gratification theory and how to apply theories to magazines. In their final double page spread, they were able to apply these new skills - producing a professional layout using skills from research, high quality images from photography tutorials, and effective text elements like pull quotes and fonts from their additional learning.
Evaluation – question 6
The document discusses technologies used in constructing a magazine project. It describes learning to use a Canon camera by researching settings like aperture, shutter speed, and ISO through tutorials. Photoshop tutorials helped learn editing skills like adjusting contrast and creating monochrome images. PowerPoint was used to present research in a professional format. Blogger documented the process and allowed edits. Slideshare, YouTube, and Messenger also provided resources for research, tutorials, and gathering audience feedback.
Evaluation – question 5
The document discusses how the author attracted and addressed their target audience for a magazine project. To appeal to both genders and all ethnicities within the target age range, colloquial terms were used and images represented different groups. The unconventional front cover design stands out from other magazines with its bold title and pull quote creating narrative tension. The contents page uses social media links and lists known artists to engage the audience cognitively and socially. The double page spread uses pull quotes, bold text, and powerful images with direct address to attract readers and create intrigue through hermeneutic codes.
Evaluation – question 4
The target audience for the magazine is 16-20 year olds who are interested in and influenced by pop and hip-hop music. Both male and female readers of all ethnicities are included in the target demographic. The creator has used a focus group matching this description to help develop and refine the magazine, showing them adaptations and taking their opinions and votes into account in order to appeal to this audience's range of opinions.
Evaluation – question 2
This document analyzes how a media product represents social groups. The product targets young adults interested in pop and hip hop music. It features relatable artists in the same age range, with both female and male representation. Ethnic diversity is also shown. Photos use powerful poses that portray females as subjects, not objects. The layout appeals to both social media users and those seeking more mature content. Images build personal relationships with audiences and represent successful young role models of different backgrounds. The magazine positions readers to interpret it as intended through relatable topics and role models.
Evaluation – question 1
This document evaluates how the media product uses, develops, or challenges conventions of real media forms. It provides examples from the cover, contents page, and feature spread of the media product. The summary discusses how the cover uses a masthead, image, and text in ways that both conform to and challenge conventions from magazines like NME and Q. The contents page and feature spread similarly adopt some typical magazine layouts but also use formatting and design elements unconventionally.
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Evaluation question 4&5
- 1. Evaluation- Question 4&5 4)Who would be the audience for your media product? 5)How did you attract/address your audience?
- 4. My Media product I tried to create a form of ‘The Female Gaze’ instead of the existing Male Gaze, as oppositional. A photo like this is to attract a young female audience. Even though I used a sans serif font for my masthead on the front cover, throughout I used a more elegant font for the article and list of contents to reflect the female target audience. However, the magazine features more females than males with the main article starring a female to convey how the females are the gender that is being addressed to, to put across a message of women being strong and independent.
- 5. My media product All models featured in my magazine are within the target audience age bracket of 16-25 years old to reflect the readership and the specific age of readers ‘EMERGE’ is attempting to attract. The elegant and more formal clothing the models wear reflects the middle to upper class target audience, instead of wearing casual clothes such as denim jeans.