The document discusses how a media product represents various social groups. The magazine targets teenagers and young adults aged 13-19, with a focus on females who make up 80% of the demographic. Throughout the magazine, this is represented by using a feminine pink and purple color scheme. The cover star is also a young female within the target age range. The magazine represents new affluent workers through the cover star who is still in education but also has a part-time job. The target demographic is primarily white British to match the regional identity of the UK.

1. How does your media
product represent
particular social
groups?
Katie Winn

2. Front Cover My media product has a
demographic of
teenagers/young adults aged
13-19, which is reflected in my
front cover on my feature
article photograph as the
cover star is within this age
range.
My target audience is 80%
females and therefore I chose
to have a female cover star as
she would be more relatable
and the reader would be more
inclined to idolise her. I also
selected a feminine colours
scheme of pink and purple as
it would appeal to my
demographic more as
stereotypically these colours
represent femininity.
The cover star on my front
cover represents new affluent
workers as she is 17 and
therefore still in education,
but with a part time job.
My demographic are
predominantly a White
British ethnicity as the
regional identity of my
magazine is the United
Kingdom, this is represented
in my magazine as my cover
star is of this ethnicity.

3. Comparison to Competitor Product
My magazine follows a similar colour
scheme to this competitor magazine,
and both are very feminine,
appealing more to females. However,
I think that ‘ELLE’ magazine has a
slightly older demographic as it
promotes things that would appeal
more to people in their twenties and
also promotes shopping and fashion,
which may be more appropriate for
technical middle class or established
middle class members of society, who
have a steady, full time job, and
therefore more of a disposable
income.

4. Comparison to Competitor Product
Whereas my magazine offers posters
and advice, which are a better
representation of my teenage
demographic. Both magazines have a
female cover star, however, they are
different ages, meaning that they
appeal to different people. My
magazine has a young teenage cover
star, who would appeal to other
teenagers as they can idolise her,
whereas ‘ELLE’ magazine has a
cover star in her twenties, appealing
to people of a similar age.

5. Contents Page
I added some males to my
contents page as a small
minority of my demographic is
males, however, I made sure it
also applied to females as well
by making them look like a boy
band. By including both genders
it connotes equality and fairness.
The continuation of the pink and purple colour
scheme on the contents page, establishes a very
girly house style, representing the 80% female
demographic I have aimed my magazine at.
I chose a very simplistic layout,
that is very easy to navigate
throughout in order to appeal to
my young demographic, as they
have a care-free relaxed attitude
and therefore would not want to
spend a long time trying to find
different articles.
I chose very short, colloquial
phrases to promote the articles
as they create a friendly,
informal mode of address, and
therefore would represent my
young, laid-back demographic.
Most the artists featured on the
contents page are within the age
range of my demographic,
therefore representing that age
group and making them more
relatable to my audience.

6. Double Page Spread
I used a similar colour
scheme on my double
page spread to the rest of
my product which meant
that femininity was still
represented, however the
addition of blue to the
colour scheme meant that
it also applied to males as
well, as it is a
stereotypically masculine
colour.
The heading “rising
superstar” in exciting and
intriguing and would
appeal to my young,
current demographic, as
they are the type of social
group who want to keep
up-to-date with all the
current trends and be the
first to know about new
upcoming artists.
The interview style article,
creates an informal, chatty
mode of address which
appeals to my young
demographic of new,
affluent workers who would
prefer to read something
light-hearted and friendly,
than a serious, informative
article.
Similarly to the front cover,
the artist on my double
page spread is female which
represents my
predominantly female
demographic.

7. Summary
Throughout my media product, the following social groups are represented:
• New Affluent Workers- my magazine is aimed at this social group and represents them using a
friendly, chatty tone, as they are quite young and therefore would not want to read very serious,
informative articles. I also used colloquial language, and made the article sound conversational
to ensure that it is easy to read and understand.
• Females- my magazine appeals mainly to females as it follows a pink and purple colour scheme
throughout, and also the main artist featured is a female.
• People who have a strong interest in pop music and culture and see it as a hobby, but not
necessarily a career path or lifestyle, as the magazine is includes other topics such as fashion
and advice, rather than solely on music.
• Young adults who have a carefree, relaxed lifestyle, as the articles are very informal and chatty,
mirroring this kind of lifestyle.