The document discusses how the author attracted and addressed their target audience in their magazine layout. They used colloquial terms, pluralistic representations of gender and ethnicity, and social media links to appeal to a mainstream youth audience. On the front cover, an unconventional layout with a bold title and pull quote was intended to draw readers' attention. The contents page listed known artists to fulfill cognitive needs. Double page spreads used pull quotes and bold artist names to entice readers, along with powerful images that created personal relationships through hermeneutic codes.

1. EVALUATION –
QUESTION 5
How did you attract/ address your audience?

2. Attracting my target audience
Because of my target audience consisting of both genders and all ethnicities, I have tried to reflect this in my
layout and images for my front cover, contents page and double page spread.
To appeal and represent both genders I have used colloquial terms commonly used by both genders (however
these terms are not complex therefore they appeal to all ethnicities) within my target audience’s age range.
Although females are represented in the images within my composition therefore perhaps showing a bias, this
has a pluralistic approach in that her posture, the use of chiaroscuro lighting and the anchoring text all combine to
create the impression of a strong and independent women who is the subject of her own narrative. While this may
appeal more readily to the female segment of my mainstream audience, it should also appeal to young male
readers who are less likely to be influenced by the hegemonic prejudices that older reactionary males might
display. In the images, a young foreign girl is represented combined with the pluralistic representation which in
turn appeals to other ethnicities who strive for success.

3. Attracting my target audience – Front Cover
The front cover of my magazine is very powerful, attracting
the readers eye, able to differentiate itself from other
magazines. As the layout of this magazine is unconventional,
it will stand out against the other magazine because it is
different and the title is bold, also drawing the readers
attention.There is a pull quote to attract my target audience
by creating narrative tension, the body language of the artist
creates hermeneutic codes, attracting my target audience.

4. Contents Page
I used social media links to attract my target audience, (my
age range are technologically influenced generations
therefore this would appeal to them) so that there different
platforms in which to engage my target audience.
I used certain features to fulfil cognitive and social
integrative needs by listing artists likely to be known by
my target audience, attracting them.There is easy
navigation between the features as they are displayed in
a simplistic layout.

5. Double Page Spread
Pull out quotes attracts my target audience as it entices them to read
the article by creating narrative tension.
The name of the artist
is big and bold, attract
the readers eye.
Powerful image with
direct mode of
address, addresses my
target audience as it
creates personal
relationships with the
audience and creates
hermeneutic codes.
Hermeneutic codes are
created here, enticing
my target audience to
read the article.