Facial Expressions- Millum And Ferguson
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Marjorie Ferguson identified four types of facial expressions commonly seen in British women's magazines in 1980: chocolate box, invitational, super-smiler, and romantic or sexual. Chocolate box expressions use half smiles and eye contact to engage readers. Invitational expressions use smiling eyes and smirks to intrigue readers. Super-smiler expressions depict models mid-laugh to seem natural and convey a youthful, free message. Romantic or sexual expressions attract both male and female readers by appealing to desires to be with or be the model. Trevor Millum later categorized male expressions in advertisements as carefree, practical, seductive, comic, or catalogue.
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Presentation1
Marjorie Ferguson identified four types of facial expressions commonly seen in the cover photos of British women's magazines in 1980: the Chocolate Box expression which projected a bland warmth; the Invitational expression which suggested mystery or mischief; the Super-Smiler expression which was aggressive and attention-seeking; and the Romantic or Sexual expression which projected availability. Trevour Millum analyzed male facial expressions in women's magazine ads and found parallels to Ferguson's female types including carefree, practical, seductive, comic, and catalogue expressions, but noted there were no direct counterparts to the narcissistic or kittenlike female expressions.
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Task ten
- The document provides guidance on reflecting on the images used in a college magazine, including analyzing the clothing, facial expressions, and posture of the main model, Joellen.
- It examines how Joellen's smiling facial expression and upright posture convey positive messages that aim to engage the target audience of college students.
- The document also discusses how the magazine aims to appeal to college students as a whole, without discriminating against any particular gender, age, ethnicity, or race. It uses a college student model and the college's colors in the design to clearly brand the magazine for its intended audience.
2. research amy
The document analyzes existing magazine covers and identifies common features to include in the author's own work. It finds that the existing magazines all have bold, clear mastheads and neutral color schemes that draw attention to the focal image. The research will inform the author's magazine cover by using a bold masthead and neutral colors with an emphasis on the main image. The document also profiles the intended audience as being 16-20 year olds of any gender from a higher social status, aiming to appeal to their interests in individuality and achievement through concise advertiser messages.
Qfive eval contents 2
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and punk-inspired. The stories included on the page are aimed at the target audience and feature popular musicians to attract readers.
Question 2
The document discusses how the media product represents social groups. Specifically:
- The magazine targets a teenage girl audience so features a female model dressed in current fashion. This appeals to the "male gaze" and aims to attract male readers.
- Images of the model were intended to portray her as powerful and stunning without over-sexualizing her.
- The structured contents page keeps the reader's attention by making content easy to find, conforming to stereotypes of short attention spans in teenagers.
- A mixture of mid shots and close ups of one model are used to focus attention on them as an artist and keep the focus on one point per page.
Top of the pops
The magazine cover targets teenage girls. It uses a bright pink masthead and feminine fonts and colors to appeal to its target demographic. The main image is of Cheryl Cole, who is a role model for many teenage girls and draws the reader's eye. Additional cover lines feature celebrities like Justin Bieber that teenage girls are interested in reading more about. The high key lighting and Cole's innocent appearance further connects to the magazine's young female audience.
Cover star
The document provides style guidelines for photographs in an autumn-themed fashion magazine. The cover photo should feature a casually dressed model with a blazer, warm neutral tones, minimal makeup in mascara and eyeshadow, and warm lipstick. Interior photos should show casually dressed models with curly hair, minimal warm-toned makeup, smiling poses, and props like jewelry to match the autumnal color scheme. Photos aim to portray an approachable and fashionable style to engage readers of the magazine.
Evaluation 2
This media product represents teenagers through its targeted language, imagery, and pricing. The magazine uses slang in its title to appeal to teenagers and includes casually dressed models to represent the working class. It features both male and female images but mainly males to match the all-male music group covered in the magazine. The £1.99 price point also aims the magazine at teenagers and the working class.
Q5 eval front cover 2
The document discusses how the front cover of a magazine attracts its target audience. It uses an attractive female model on the cover to appeal to both male and female readers, based on research showing 60% of the target audience is male and that patriarchal societies condition women to aspire to beauty standards exemplified by models. The model uses an inviting facial expression that draws readers in with mystery rather than revealing too much, per facial expression theory. Additionally, short catchy story descriptions are featured since research found this makes magazines popular and successful.
Vogue Analysis - Amy Davey
This document analyzes a magazine cover from Vogue magazine. It discusses the shot type used, which is a mid-shot to show both the subject's face and clothing. It also discusses the color scheme of muted colors like beiges and browns to allow the red logo to stand out. The target audience is identified as young, fashionable women ages 20-34 from higher socioeconomic classes based on the elegant representation of the subject and focus on spring fashion tips.
Qfive eval contents
The document discusses how the contents page of a magazine attracts its target audience. It references theories by Naomi Wolf and Marjorie Ferguson on using attractive models and facial expressions to promote a magazine. The contents page features images of models with serious, non-smiling expressions looking away from the camera to appear edgy and mysterious, fitting with the magazine's punk style. It also includes popular musicians and stories researched to match the audience's preferences to attract readers.
How does your media product represent different social groups?
The document discusses how an R&B magazine was designed to appeal to and represent the photographer's social group. Several design elements were considered, including clothing styles, hand gestures, direct eye contact, distinctive poses, bright lighting, medium shots from low angles, and affordable pricing. The overall goal was to feature fashion, music, and celebrities that the target audience of young, urban, working class listeners would find attractive and relatable.
Evaluation question 4&5
The document discusses the target audience and addressing of the audience for a media product called "EMERGE". The target audience is described as young females ages 16-25. To attract this audience, the magazine features mostly female models and stories, uses elegant fonts and formal clothing of the models. The goal is to convey messages of female strength and independence to the target female readership.
Millum and ferguson
Trevor Millum studied male facial expressions in women's magazine advertisements and identified five categories: carefree, practical, seductive, comic, and catalogue. Maguire Ferguson also studied facial expressions on British women's magazine covers and found four types: chocolate box, invitational, super smile, and romantic/sexual. Both sought to categorize common facial expressions used in women's magazines.
Evaluation Question 5
The document discusses how the creator attracted their target audience of teenagers to their magazine cover. They took inspiration from the popular music magazine Kerrang!, using bright colors, bold fonts, and eye-catching photography similar to Kerrang!'s style. Specifically, the cover features a model with piercings and black hair, symbolic of the gothic subculture, looking at the camera to draw attention, with text in Kerrang!'s signature red, yellow, and black colors.
Elle Magazine Case Study
Elle is a worldwide lifestyle magazine founded in France in 1945 that focuses on fashion, beauty, health, and entertainment. It targets women ages 16-30 interested in the latest trends and has advertisements from fashion and beauty brands. Articles generally focus on appearance, exercise, and the latest must-haves. It is the world's best-selling fashion magazine.
Q5 eval front cover
The front cover uses an attractive female model to appeal to its target audience of 60% males based on questionnaire results. The model's direct gaze and inviting facial expression are intended to intrigue readers and make them want to learn more without revealing too much, according to theories that attractive images of females sell products to women and interest men in magazines. The cover aims to capitalize on pressures that push women to emulate skinny models of beauty.
Question 4 Presentation
The target audience for the author's 1960s-themed music magazine is late teens to early twenties. Younger teenagers may not be interested in this theme. The magazine is priced at £2.99 since students in the target age range want affordable purchases. The magazine aims to appeal mainly to females since pop music and 1960s styles are stereotypically preferred by women. Research involved creating a mood board with color schemes, clothing styles, and makeup to match the 1960s genre and target audience tastes in magazines, TV shows like Gossip Girl, and clothing retailers like Dorothy Perkins. Interviews found that the magazine content and presentation successfully appealed to the target audience.
Analaysis 12
This document provides a critical analysis of the fashion magazines Vogue and Grazia. It analyzes aspects of their front covers and double page spreads. For Vogue, it notes the target audience is women aged 18-50, and front covers typically use 3 font colors to complement the model, highlight popular topics. Double page spreads keep layout simple with feminine colors and spaced text/images. For Grazia, it notes the target audience is women aged 35-44, and front covers use bold colors and highlight popular celebrities to attract readers and promote news stories. Double page spreads also keep layout simple with minimal colors and text styling to draw attention.
Magazine Anaylsis 2
This document analyzes and compares the front covers and double page spreads of the fashion magazines Vogue and Grazia. For both magazines, the covers use bright colors and fonts that complement the featured model. They highlight headlines about popular or stereotypical topics to attract readers. Vogue keeps its design simple and classy to appeal to older, higher-income audiences. Grazia uses bold colors and easy-to-read text. It features celebrities and quotes to generate interest in reading full articles. Both magazines overlap images and text and use spacing and varied fonts to make the pages visually interesting without looking cluttered.
Question 5
Heather used research methods like interviews and questionnaires to understand her target audience of teenage and young adult females. She chose a model of the same age and interests to relate to readers. The magazine cover features bright colors, a fashionable model, and promises of free items and contests to attract readers. Social media links allow readers to engage with the magazine online. Throughout the magazine, bold designs help readers easily navigate while images of fashion, concerts, and an interview with a popular artist keep the content appealing and relevant to the target readership.
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Margorie Ferguson identified four types of facial expressions commonly seen on the covers of British women's magazines: the Chocolate Box expression with a half or full smile and barely visible teeth projecting warmth; the Invitational expression with an emphasis on the eyes and a hint of a smile suggesting mischief; the Super-Smiler expression with a wide open toothy smile projecting an aggressive "look at me" attitude; and the Romantic or Sexual expression showing two people together or a dreamy look projecting availability. Trevor Millum categorized male expressions in women's magazine advertisements as Carefree with a smile projecting vibrancy, Practical concentrating on a task with a closed mouth, Seductive with self-sufficient confidence, Comic deliberately
Presentation1
Marjorie Ferguson identified four types of facial expressions commonly seen in the cover photos of British women's magazines in 1980: the Chocolate Box expression which projected a bland warmth; the Invitational expression which suggested mystery or mischief; the Super-Smiler expression which was aggressive and attention-seeking; and the Romantic or Sexual expression which projected availability. Trevour Millum analyzed male facial expressions in women's magazine ads and found parallels to Ferguson's female types including carefree, practical, seductive, comic, and catalogue expressions, but noted there were no direct counterparts to the narcissistic or kittenlike female expressions.
Facial Expressions Research
Millum identified 5 key facial expression theories used in magazines: carefree (smiling), practical (concentrating), seductive (confident yet reserved), comic (laughing or pulling faces), and catalogue (posed smile with no personality). Ferguson identified 4 female facial expression theories: chocolate box (half smile with barely visible teeth projecting warmth), invitational (eyes emphasized with hint of smile suggesting mystery), super smiler (full wide smile with teeth showing projecting a "look at me" mood), and romantic/sexual (dreamy relaxed expressions projecting sensuality). The document discusses research on how magazines use different facial expressions in photos to promote products and convey certain moods.
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Scrum Round Table Business Value
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Om met vakgenoten ervaringen uit te wisselen op het vlak van ALM en Scrum organiseert Delta-N vier keer per jaar een Scrum Round Table. Dit zijn interactieve sessies die gericht zijn op het delen van praktijkervaringen. Iedere round table heeft een specifiek thema waarover in een interactieve setting gediscussieerd wordt. De sessies worden begeleid door ervaren ALM Consultants / Scrum Masters. De tweede Round Table van 2015 staat gepland voor donderdag 16 april.
Scrum Round Table
Het thema voor Scrum Round Table van 16 april is 'Business Value'. De Scrum Round Table over Business Value wordt begeleid door de ervaren Scrum Masters Marcel Groennou en Jasper Gilhuis. Deze middag zal bestaan uit een interactief deel waarin een game gespeeld zal worden gevolgd door een discussie over de toepassing van Business Value in de praktijk, en de ervaringen van de deelnemers hiermee de praktijk.
Avoin tarjous. #ohjelmistorobotikka #design - Petri Hakanen
Prosessien muotoileminen. Ohjelmistorobotiikka. #RPA. Tiedolla johtaminen. Tuottavuusloikka. Kilpailukykyloikka - Avoin tarjous 27.11.2016 - Työkaluja uudistamiseen, parempaan suorituskykyyn ja vaikuttavuuteen -
Website Deconstructions
The document discusses and compares the website layouts of two regional magazines: British Colombia Magazine and ABSOLUTE Brighton.
For British Colombia Magazine, the document notes the simple and easy to navigate layout, prominent navigation bar, "most read" section, and use of regional images that create familiarity.
For ABSOLUTE Brighton, it highlights the striking masthead logo, navigation bar in black and white for clarity, tile images that provide insights into articles and mystery, and range of topics covered that maintain readership.
The document expresses preferences for certain design elements of both websites to potentially incorporate into their own magazine's website.
Tutkimusraportti: Asiakkuudet uudistavat johtamisen - Johtamismallit murroksessa
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Reader rofile
The document profiles potential buyers for a new magazine. It describes Angelica Jones, an 18-year-old art and literature student who enjoys reading, art galleries, and independent films shown on Netflix. It then profiles Rebecca Hall, also 18 and a student of photography, film studies, and computing who has a part-time wedding photography job. Finally, it briefly describes Liam Maddison, a 20-year-old full-time worker who enjoys gaming, the internet, and watching popular films.
Synergy
This document discusses the branding strategy and design elements used across a website, magazine, and billboard to promote a regional magazine focused on the northeast of England. Key elements that are reused include a color scheme of red, white, and blue inspired by the Union Jack flag, the Avenir light font, red oblong graphic shapes, the slogan "Can You Escape?" to promote a fictional movie, and photographs of the same female model and locations around Sunderland for consistency. The goal is to create recognition and synergy between the different promotional materials through the repeated use of these visuals, colors, fonts and messages.
Agile purchasing
This document discusses purchasing agile development services. It emphasizes the importance of buying talent over outcomes. Key factors in purchasing agile include buying talent, ensuring teamwork, keeping talent over the long term, maintaining scalability, controlling budgets, assuring quality, enabling transferability of assets, and providing support. Talent is the most important asset, so projects should be made worthwhile and advertise to attract the best people. Teamwork is also essential. Budgets require incentives for maximum effort focused on high-value solutions. Quality depends on agreed definitions and processes. Support from organizational leadership is critical for success.
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Aaron Blask is seeking a managerial position utilizing his engineering, managerial, and people skills. He has over 20 years of experience in maintenance management and engineering roles. His background includes developing new processes, team building, capital planning, and introducing robotics. He is proficient in various computer programs, including AutoCAD. His resume details his work history holding maintenance manager and plant engineering manager positions at various manufacturing companies where he oversaw maintenance departments, continuous improvement efforts, and capital projects.
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Avoin tarjous. #ohjelmistorobotikka #design - Petri Hakanen
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Similar to Facial Expressions- Millum And Ferguson
facial expressions
Marjorie Ferguson identified four types of facial expressions used on magazine covers in 1880: chocolate box, invitational, super-smiler, and romantic/sexual. Trevor Millum later studied male models' expressions and categorized them as carefree, practical, seductive, comic, and catalogue. This research is useful for planning magazine photo shoots - different expressions can be used to match the publication's genre and target audience. For example, a rock music magazine may best feature an "invitational" expression to portray the heavy nature of the music.
Facial expressions
Trevor Millium studied facial expressions in men's magazines and identified 5 common expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. Carefree expressions showed happiness and relaxation while practical ones appeared serious for business magazines. Seductive expressions conveyed confidence and comic ones were exaggerated for humor. Catalogue faces looked plain and empty. Invitational emphasized eyes and mystery while chocolate box showed calm welcome. Romantic/sexual relaxed romance and super-smilers grabbed attention with big smiles.
Facial expressions
Margorie Ferguson identified 4 facial expressions predominantly used in British women's magazines: chocolate box, invitational, super-smile, and romantic/sexual. Each expression conveyed a different tone and mood. Trevor Millum also studied facial expressions in men's magazines and categorized them as carefree, practical, seductive, comic, and catalogue. Both sought to understand how facial expressions were used to set the tone for different types of magazines and their intended audiences.
Facial expressions
The document summarizes research by Trevor Millium and Marjorie Ferguson on common facial expressions identified in magazines. Trevor Millium studied men's magazines and identified 5 expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson examined expressions in British magazines and found 4 - invitational, chocolate box, romantic/sexual, and super-smiler. The document then provides details on each expression, describing characteristics like smiles, eye contact, head positioning, and the mood or message conveyed.
1how did my contents page attract:address the audience
My contents page uses attractive female models and serious male models to attract my target audiences. The female models portray the beauty myth described by Naomi Wolf to appeal to younger women interested in their looks. Most female models are smiling to convey happiness and welcome viewers as suggested by Marjorie Ferguson. The male models have practical catalogue expressions looking directly at the camera described by Trevor Millum to catch the attention of the audience.
1how did my contents page attract:address the audience
My contents page uses attractive female models and serious male models to attract my target audiences. The female models portray the beauty myth described by Naomi Wolf to appeal to younger women interested in their looks. Most female models are smiling to convey happiness and welcome viewers per Marjorie Ferguson's theories. The male models have practical catalogue expressions looking directly at the camera to catch the eyes of audiences as described by Trevor Millum.
How did my contents page attract:address the audience
My contents page used attractive female models and serious male models to attract my target audiences. The female models portrayed attractive looks based on Naomi Wolf's theory of how the media portrays females. Most of the female models smiled with teeth or closed mouths to portray happiness. The male models had serious expressions looking directly at the camera to catch the eyes of the audience. The page aimed to attract younger female audiences who care about looks with the attractive female models and draw in the audience with the serious male models.
Facial Expressions Research
Trevor Millum identified 5 key facial expressions used to promote products in 1975: carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson identified 4 female facial expressions in 1980: chocolate box, invitational, super smile, and romantic/sexual. However, Millum's theories applied to both males and females while Ferguson focused mainly on females.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Facial expression
Trevor Millum developed a theory about common male facial expressions used in music magazines, including carefree smiles, practical concentrating looks, and seductive half-smiles. Marjorie Ferguson also identified four expressions commonly used in photos of women's magazines: chocolate box smiles; invitational eye-focused looks; wide super-smiles; and romantic dreamy expressions. The document discusses using either a comic or chocolate box expression for a rock music magazine to convey the fun personality of rock artists.
Facial expression research
Ferguson studied mainly female facial expressions on magazine covers and identified 4 main types: chocolate box, invitational, super-smiler, and romantic/sexual. The chocolate box expression shows a half or full smile with lips together. The invitational expression emphasizes the eyes with a hint of a smile or shut mouth. Millum predominantly studied male expressions and identified 5 types: carefree, practical, seductive, comic, and catalogue. The carefree expression shows an active, happy model smiling or grinning.
Milum anf ferguson
The document discusses different facial expressions identified by Trevor Millum and Marjorie Ferguson in their studies of magazines. Trevor Millum identified five male expressions - carefree, practical, seductive, comic, and catalogue. Marjorie Ferguson studied women's expressions and identified chocolate box, invitational, super-smiler, and romantic or sexual. Descriptions are provided for each expression.
Categorising Facial Expressions
This document categorizes and describes different facial expressions used in British women's magazines from the 1970s and men's magazines from the 1975. It identifies six expressions for women - chocolate box, invitational, super smiler, romantic/sexual - and describes the facial features and mood conveyed by each. It also identifies six expressions for men - carefree, practical, seductive, comic, catalogue - and the personality and effects achieved through each expression. The document provides insights into the facial expressions and poses used in magazines from this era to convey different meanings and appeal to audiences.
Millum and ferguson
Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or seductive dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool" and confident, "Seductive" similar but less reserved, "Narcissistic" satisfied, and "Carefree" smiling, among others including "Maternal", "Practical", and even a blank "Catalogue" look.
Millum and ferguson
Marjorie Ferguson identified four common facial expressions in women's magazine covers: the "Chocolate Box" half-smile, the "Invitational" gaze with a hint of a smile, the "Super-smiler" full smile demanding attention, and the "Romantic" or "Sexual" dreamy eyes. Trevor Millum also studied expressions, categorizing looks as "Cool", "Seductive", "Narcissistic", "Carefree", "Kittenlike", "Maternal", "Practical", "Comic", or having a neutral "Catalogue" vacancy.
Facial expressions
Margorie Ferguson identified four common facial expressions seen on women's magazine covers in 1980: the chocolate box expression with lips together and no smile; the invitational expression with emphasis on the eyes; the romantic/sexual expression with straight faces; and the super-smiler with a big toothy grin. Trevor Millum later categorized five male facial expressions in advertisements: carefree with smiling; practical with concentration; seductive with limited smiling and straight face; comic with exaggerated expressions; and catalogue with a very neutral and straight face. These studies aimed to understand how facial expressions were used to portray particular moods and attract audiences.
Facial Expression Research
This is a presentation I have prepared from the research I have gathered on different types of facial expressions.
Millum and fergunson facial expression research
1) The document summarizes research by Marjorie Fergunson and Trevor Millum on facial expressions in magazine covers and advertisements.
2) Fergunson identified four types of facial expressions commonly seen on British women's magazine covers: "Chocolate Box", "Invitational", "Super Smiler", and "Romantic or Sexual".
3) Millum studied male expressions in women's magazine advertisements and categorized them as "Carefree", "Practical", "Seductive", "Comic", and "Catalogue".
Categorising facial expressions
Laura Mulvey introduced the concept of the "male gaze" in 1975, which refers to how films and media typically present women from the perspective of heterosexual men for their sexual pleasure and objectification. Marjorie Ferguson later categorized common female poses in media into four types: chocolate box (half smile with lips parted), invitational (emphasis on eyes with hint of smile), super smile (wide toothy grin), and romantic/sexual (unsmiling poses implying sexuality). The author plans to use invitational or chocolate box poses in their fashion magazine to suitably feature clothing without overly sexualizing models, making the audience feel welcomed.
Facial expression research
The document discusses two studies on facial expressions - one by Trevor Millum and one by Marjorie Ferguson. Millum identified five male facial expressions commonly seen in women's magazines: carefree, practical, seductive, comic, and catalogue. Ferguson studied expressions of women in cover photos and identified four types: chocolate box, invitational, super-smiler, and romantic or sexual. Each researcher provided descriptions of the facial expressions they observed.
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1how did my contents page attract:address the audience
1how did my contents page attract:address the audience
1how did my contents page attract:address the audience
1how did my contents page attract:address the audience
How did my contents page attract:address the audience
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Facial Expressions- Millum And Ferguson
- 1. MILLUM AND FERGUSON Facial expression theories. Holly Dawson
- 2. Marjorie Ferguson: • In 1980 Marjorie Ferguson studied British women’s magazines and identified four different types of facial expression that are seen within this style of magazine. Below are the types of facial expression that Ferguson concluded: • Chocolate box • Invitational • Super-Smiler • Romantic or sexual
- 3. Chocolate Box: This pose is inviting due to the half smile often seen with lips together or slightly parted. The audiences are attracted to the magazine because of the engaging eye contact seen within the pose. Therefore making the audience feel directly contacted to read the magazine by the model. This pose provides the magazine with positive, warm and friendly connotations. This is a good pose to use when you want the focus to be on other conventions such as the masthead.
- 4. Invitational: This pose is mysterious due to the smiling eyes and slight smirk seen on the model. This intrigues the reader therefore increasing the likelihood of them purchasing. The head tilt seen within these poses also adds to the mysterious element of the cover however adds a casual laid back feel. This is positive as it gives the audience an idea of what may be featured within the magazine. This pose is a ‘soft sell’.
- 5. Super-Smiler: The Super-Smiler pose is an imaged captured that makes the model look as through the image has been taken mid-laugh. The hair is often wind blown to make the pose seem natural. This pose is a ‘hard sell’ and has youthful, free and happy connotations. This suggests that the content of the magazine will reflect upon the front cover image.
- 6. Romantic Or Sexual: This pose attracts both male and female audiences. This is because males will be attracted to the image because they will want to be with the woman featured whereas females will be attracted because they want to be the woman within the image. This pose has dreamy and available connotations.
- 7. Trevor Millum: • In a study of women's advertisement, Trevor Millum offered these categories of male expressions: • Carefree- happy, healthy, active (often smiling or grinning). • Practical- Concentrating, business orientated, welcoming and knowledgeable. • Seductive- Cool, attractive. Selling the product via looks and attraction. • Comic- Exaggerated, over the top. Selling through comedy. • Catalogue- neutral, blank canvas appeal.