1. Young White British
• My magazine represents the young White British demographic, my
magazine’s main target audience. The model shots I used are all of
females despite the fact that my target audiences are male and
females, and are white in an effort to relate to my target audience.
2. Front cover
• The model shot is a pluralistic
representation of my target audience
as it challenges the stereotype of
teenagers being angry/aggressive. The
models are not dressed provocatively,
which challenges the convention of
models being dressed sexually. This
challenges Laura Mulvey’s male gaze
theory and also attempts to make the
magazine more attractive to females
by making it seem less male-targeted.
3. Contents page
• The model image on this page
operates the same set of conventions
as the shot on the first page, with the
model’s clothing challenging the
convention of models being scantily
dressed. The image represents a
hegemonic view of my target
demographic, with the model being
seen as confident and possibly
conceited. This is reinforced by the fact
that the model is maintaining direct
mode of address with the reader.
4. Double page spread
• The shot on this page is different
in that the model uses a more
provocative pose. This could be
seen as reinforcing the Laura
Mulvey male gaze theory. The
shot maintains direct mode of
address with the readers, which
demonstrates a pluralistic
ideology in the shot due to it
demonstrating her herself as
being strong.
