The document summarizes how Katie Winn's media product represents various social groups. It targets new affluent workers aged 13-19, with an 80% female demographic. Throughout the magazine, females are represented as strong, friendly, and hardworking using a feminine color scheme and female cover star. The tone is informal and chatty to represent the carefree lifestyle of young readers. Artists featured are similar in age to appeal to the target demographic.

1. How does your media
product represent
particular social
groups?
Katie Winn

2. New Affluent Workers
This class group is sociable, have lots of cultural interests and sit in the
middle class group in terms of wealth.
• The average age of new affluent workers is 44, however, my magazine is
aimed towards younger new affluent workers who are starting their first
jobs or have part time jobs/weekend jobs.
• They are economically secure, without being well off, however this may be
due to their upbringing with people in my target age range.
• They do not tend to participate in highbrow culture, they are more relaxed
and chilled out.
• These people have high scores for emerging culture, such as watching sport,
going to gigs and using social media.

3. Front Cover
My media product has a
demographic of
teenagers/young adults aged
13-19, which is reflected in my
front cover on my feature
article photograph as the cover
star is within this age range. I
have subverted the cliché that
teenagers are reckless and
carefree, by representing my
cover star as friendly and
approachable.
My target audience is 80%
females and therefore I chose to
have a female cover star as she
would be more relatable and the
reader would be more inclined
to idolise her. I also selected a
feminine colours scheme of pink
and purple as it would appeal to
my demographic more as
stereotypically these colours
represent femininity. Through
this image I am representing
females as strong and as if they
care about the way they are
presented.
The cover star on my front
cover represents new affluent
workers as she is 17 and
therefore still in education, but
with a part time job, this
represents young people as
caring and hard working.
My cover star is making eye-
contact with the camera to
make young teenagers seem
approachable and friendly,
therefore encouraging young
people to aspire to be like my
cover star.

4. Contents Page
I added some males to my
contents page as a small
minority of my demographic is
males. By having them in a
friendly, non-threatening pose, I
have subverted the gender cliché
that teenage boys are very
rebellious and intimidating,
making them seem more friendly
and encouraging people to read
that article.
The continuation of the pink and purple colour
scheme on the contents page, establishes a very
girly house style, representing the 80% female
demographic I have aimed my magazine at.
I chose a very simplistic layout,
that is very easy to navigate
throughout in order to appeal to
my young demographic, as they
have a care-free relaxed attitude
and therefore would not want to
spend a long time trying to find
different articles.
I chose very short, colloquial
phrases to promote the articles
as they create a friendly,
informal mode of address, and
therefore represent the
laidback, carefree lifestyle of my
demographic.
Most the artists featured on the
contents page are within the age
range of my demographic,
therefore representing that age
group and making them more
relatable to my audience. This
age group is stereotypically
reckless however I have
presented them as harmless and
friendly.

5. Double Page Spread
I used a similar colour
scheme on my double
page spread to the rest of
my product which meant
that femininity was still
represented, however the
addition of blue to the
colour scheme meant that
it also applied to males as
well, as it is a
stereotypically masculine
colour.
The heading “rising
superstar” is exciting and
intriguing and would
appeal to my young,
current demographic, as
they are the type of social
group who want to keep
up-to-date with all the
current trends and be the
first to know about new
upcoming artists.
The interview style article,
creates an informal, chatty
mode of address
representing my young
demographic as light-
hearted and friendly, as
they would want something
easy to read, rather than an
informative or complicated
article.
Similarly to the front cover,
the artist on my double
page spread is female who I
have represented as very
professional and serious,
presenting young females
as hard working and
ambitious.
The model in my photograph seems
very aspirational, representing how
my demographic are ambitious and
aim to achieve highly.

6. Comparison to Competitor Product
My magazine follows a similar colour
scheme to this competitor magazine, and
both are very feminine, appealing more
to females.
However, I think that ‘ELLE’ magazine
has a slightly older demographic as it
promotes things that would appeal more
to people in their twenties and also
promotes shopping and fashion, which
may be more appropriate for technical
middle class or established middle class
members of society, who have a steady,
full time job, and therefore more of a
disposable income.

7. Comparison to Competitor Product
Whereas my magazine offers posters
and advice, which are a better
representation of my teenage
demographic. Both magazines have a
female cover star, however, they are
different ages, meaning that they
appeal to different people. My
magazine has a young teenage cover
star, who would appeal to other
teenagers as they can idolise her,
whereas ‘ELLE’ magazine has a cover
star in her twenties, appealing to
people of a similar age.

8. Summary
Throughout my media product, the following social groups are represented:
• New Affluent Workers- my magazine is aimed at this social group and represents them using a
friendly, chatty tone, as they are quite young and therefore would not want to read very serious,
informative articles. I also used colloquial language, and made the article sound conversational
to ensure that it is easy to read and understand.
• Females- my magazine appeals mainly to females as it follows a pink and purple colour scheme
throughout, and also the main artist featured is a female.
• People who have a strong interest in pop music and culture and see it as a hobby, but not
necessarily a career path or lifestyle, as the magazine is includes other topics such as fashion
and advice, rather than solely on music.
• Young adults who have a carefree, relaxed lifestyle, as the articles are very informal and chatty,
mirroring this kind of lifestyle.