The target audience for the magazine is 16-30 year old females interested in pop and R&B music. To attract this audience, the creator used focus groups for feedback and incorporated pink and pastel colors along with greys to appeal to females in a mature yet delicate style. Social media links and a clear layout were also used to engage the target age group. Quotes from artists and bold text were used to pull readers into articles and create personal connections between readers and inspirational artists.