The magazine targeted both males and females aged 15-25 by using a unisex color scheme of black, red, white, and grey in its design. It addressed this audience by featuring a young female model on the cover to appeal to both female readers, who could relate to her, and male readers. While the female model was intended to attract both genders, the absence of a male model limited the magazine's demographic primarily to females. The magazine also used a fashionable leather jacket worn by the cover model to draw in the younger generation by something they could relate to.