The media product represents younger demographics by featuring a 17-year-old female solo artist, Lily Wilkinson, as the target audience is 16-26 years old. The article provides a positive representation of her age group by showing her as relatable through a quote. Women are represented in a non-stereotypical way without provocative portrayals. Mise-en-scene creates a positive, exciting and carefree representation of the young age range through facial expressions and masculine yet covered clothing of the artist. The magazine has a similar social group and representation style to other magazines like NME and Kerrang targeted at the same audience.