This document analyzes how a media product represents social groups through its use of images, language, and ideology. Shots of a young female artist are used on the cover and throughout to attract a younger, male audience while also appealing to young women. Stereotypical images of attractive female artists are employed but counterbalanced with atmospheric, non-sexualized shots. The language is informal to connect with youth while representing aspirational social classes. By directly addressing the target audience and using relatable artists, the product aims to create loyal fans who identify with the portrayed path to success.

1. How does your media product
represent particular social groups?
Evaluation Question 2

2. Shot Types
Direct mode of address with the reader with eye-line shots, this meant that
personal relationships could be created with the audience and the admirable
artists. With the magazine having a more predominate use of younger artists and
more female, the target audience would attract the youth and young adults more
than a mature audience and could be directed to the males more than females.
The positioning and pose of the model with the added mise en scene of make up
supports the theory of the ‘male gaze’ from Mulvey by specifically lingering on the
curves of the female body.
• Front cover – lips and eyes- mouth open(seduction)
• Contents – eyes, luring in the reader
• Double page spread- legs and facial features
On both the front cover and the double page spread, one artist was used and one
gender so that an establishment of importance was made and strengthened the
appeal to my target audience. Females would also be attracted to the young
ambition of the artist and so therefore diverse my audience. Possibility of the
male gaze conforming from female audience.

3. Stereotype/ Countertype-
mise en scene
I followed stereotypically from my research (Q, NME) and knowledge of using
a female on my front cover. This was to allow the reader to identify something
that they are used to and relate to the front cover straight away, by not using
male I would illuminate the risk of low sales from detracting the male
audience as they are statistically the harder audience to please. It allows me
to catch the male gaze and the relation with other young females.
The mise en scene countertypes the usual format, and creates more of an
atmosphere than a personal image on the front cover, this was to diversify my
audience as a dance and visual atmosphere could attract a very wide span
audience even without relating to the artist herself. Aiming towards all
ethnicities- as there is no predominate race in the dance culture, but my
using a white female my audience could possibly attract more white people
than other. The same atmosphere follows in my double page, although allows
more of the artist to be seen which links specifically to her which is a younger
audience. I conveyed her to be sexualised and connected to more of a male
audience with the make up and costume I selected.

4. Continued mise en scene…
Costume-Amelia
Black leotard, white tights and full face of make up
• young females would look at fashionable inspiration and possibly look and
relate for their appearance.
• Male gaze of seductive clothing, shows off the female body
Supporting Killbournes theory that women are perceived as mannequins of
perfection as she has is not exactly radiating natural looks and had adjusted
herself for attraction. Representing the current young female artists that
young women aspire to be.
No props used, no message to anything else created and pure focus is on the
artist. Usual stereotype of youth involved with drugs or drinking but I
countertypeed this and represented a youth with aspiration to follow to be
successful.

5. Layout
The layout throughout the magazine is easy to read and simple yet
professional. Due to having a younger target audience the layout I feel could
therefore not be as complex as that of a more mature magazine audience.
Although the social class of the youth I aim for with my pricing of the
magazine could mean that the background that they come from is more
wealthy and possibly could lead to a better education so I thought that a
clever layout of images would be appreciated more and that the use of
photography to shape my layout would be understood more and would be
less confusing to some audiences. It represents the more creative youth and
aspirational youth that enjoy a countertypeing layout and difference. This
then could also appeal to the older audience as it would be less challenging.

6. Language
The language used throughout my magazine is very informal and represents
the speech of todays youth and makes it easy for them to connect to the
magazine. A lot of buzz words are used playing on the naivety of the young
society and easily pulling in their interest to want to read more and therefore
to buy the magazine. Attracting to both female and male the language is
neither towards just one sex but both, making it very interactive. The social
class represented is young adults whom can afford to have the fun the
magazine advertises but also gives the more lower classes an opportunity to
have something to aim towards and achieve.

7. Ideology
The reception theory with the ability to relate between the audience and
their age was prioritised by the age of the reader and the artist. This then
lead to aspirations of success and created a personal relationship that the
fan would want to follow and try to relate to, creating a loyal fan base as the
artist explores their career using the magazine. This was the collaboration of
the shot pose (direct mode of address and confidence) as well as the use of
specific language. This meant that I was directly relating to the audience and
meant that my target audience could receive the message how I envisioned
they would.