Evaluation Question 3
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The document discusses distributing a magazine product through various media institutions. It analyzes that distributing through shops is ordinary, while advertising online through social media networks like Facebook and Twitter would be unique and reach the target 18-25 year old audience who frequently use those sites. Advertising the magazine's social media links in the magazine itself is considered a relevant strategy.
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Question 3 what kind of media institution might distribute your media product...
IPC Media would be a good publisher for the magazine because they are highly successful and experienced, having published magazines for over 60 years. While IPC Media publishes some music magazines like NME, they do not publish any rock magazines, so the magazine proposed would not be in direct competition with others they publish. IPC Media also publishes magazines across multiple platforms like print, digital, social media and mobile, which matches the target audience aged 16-22 that consume media that way. If published by IPC Media, the magazine would be distributed in major UK retailers like Asda, Tesco, WHSmith and HMV, with their thousands of stores providing wide reach.
Question 3 what kind of media institution might distribute your media product...
IPC Media would be a good publisher for the magazine because they are highly successful and experienced, having published magazines for over 60 years. While IPC Media publishes some music magazines like NME, they do not publish any rock magazines, so the magazine proposed would not be in direct competition with others they publish. IPC Media also publishes magazines across multiple platforms like print, digital, social media and mobile, which matches the target audience aged 16-22 that consume media that way. If published by IPC Media, the magazine would be distributed in major UK retailers like Asda, Tesco, WHSmith and HMV, increasing its readership through wide physical distribution.
Media institution
The media institution that would best distribute the author's magazine is IPC Media. IPC Media already distributes similar music magazines like NME that target the same audience. IPC Media publishes hundreds of magazines and over 26.5 million people read their magazines every year, proving its success. Distributing the magazine through popular retail outlets like newsagents and supermarkets would be the primary distribution method, as most people purchase magazines at shops. Ensuring distribution in major retailers like Tesco and Sainsbury's is important to maximize sales opportunities. The magazine should also be available through subscription and online to stay competitive in the digital age.
Question 3
This document discusses potential places to distribute a new music magazine. It suggests that large supermarket chains like Asda and Tesco that have magazine sections would be good places to sell the magazine since the target audience of 16-35 year olds are likely to shop there. Smaller corner stores like co-op, Martin's and Premier would also be good options since they have few music magazine competitors. Music-focused stores like HMV and Head would be ideal since their customers are big music fans. The magazine could also be sold at music gigs and concerts to reach dedicated fans. Selling the magazine through online subscription sites would help reach a wide audience and appeal to those who prefer to buy magazines digitally.
Who would buy
The document discusses three potential media distributors for the author's new music magazine: EMAP, IPC Media, and Conde Nast. EMAP focuses on niche magazines but does not distribute any music magazines. IPC Media is a large distributor but also lacks music magazines and the author is unsure of their diverse portfolio's fit. Conde Nast distributes magazines appealing to the author's target middle class audience and already reaches that audience, making them the best choice to distribute the new magazine through their existing online and in-store channels and marketing techniques.
Question 3
The publisher that would distribute the magazine is Bauer Media Magazines as it is a UK-based publisher that specializes in distributing magazines with excellent content. Bauer Media has successfully distributed magazines like Q Magazine, which focuses on music like the proposed country pop music magazine. The magazine will engage readers through social media sites like Twitter and Facebook where young people are active online. It will also have a website for readers to access blogs, news, and behind-the-scenes celebrity features. Additionally, each issue will include a download code for a free song from that month's featured artist to incentivize purchases.
Question 3
Immediate Media Company would be the publisher for the magazine because they are an award-winning UK media company and the fourth largest magazine publisher. They reach millions of educated readers across 50 websites, 34 magazines and over 70 brands each month. Using such a large, well-known publisher would provide advertising opportunities and help distribute the magazine more widely and cheaply. The magazine would be distributed physically in popular retail stores like newsagents and WHSmith as well as supermarkets like Asda and Tesco, which are common places for people to buy magazines. It would also be distributed online with digital copies to reach younger audiences who prefer finding magazines online and to keep up with competitors also offering online versions.
Question 3
IPC would be well-suited to distribute the author's rap/hip-hop magazine as they are the UK's leading magazine publisher and reach over 25 million users monthly on their website. Retailers like HMV and WH Smith that attract a wide audience and sell more than just magazines could also distribute the magazine. Creating a Facebook page for the magazine could help promote it and gauge popularity and audience demographics based on how many people like the page.
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Question 3 what kind of media institution might distribute your media product...
IPC Media would be a good publisher for the magazine because they are highly successful and experienced, having published magazines for over 60 years. While IPC Media publishes some music magazines like NME, they do not publish any rock magazines, so the magazine proposed would not be in direct competition with others they publish. IPC Media also publishes magazines across multiple platforms like print, digital, social media and mobile, which matches the target audience aged 16-22 that consume media that way. If published by IPC Media, the magazine would be distributed in major UK retailers like Asda, Tesco, WHSmith and HMV, with their thousands of stores providing wide reach.
Question 3 what kind of media institution might distribute your media product...
IPC Media would be a good publisher for the magazine because they are highly successful and experienced, having published magazines for over 60 years. While IPC Media publishes some music magazines like NME, they do not publish any rock magazines, so the magazine proposed would not be in direct competition with others they publish. IPC Media also publishes magazines across multiple platforms like print, digital, social media and mobile, which matches the target audience aged 16-22 that consume media that way. If published by IPC Media, the magazine would be distributed in major UK retailers like Asda, Tesco, WHSmith and HMV, increasing its readership through wide physical distribution.
Media institution
The media institution that would best distribute the author's magazine is IPC Media. IPC Media already distributes similar music magazines like NME that target the same audience. IPC Media publishes hundreds of magazines and over 26.5 million people read their magazines every year, proving its success. Distributing the magazine through popular retail outlets like newsagents and supermarkets would be the primary distribution method, as most people purchase magazines at shops. Ensuring distribution in major retailers like Tesco and Sainsbury's is important to maximize sales opportunities. The magazine should also be available through subscription and online to stay competitive in the digital age.
Question 3
This document discusses potential places to distribute a new music magazine. It suggests that large supermarket chains like Asda and Tesco that have magazine sections would be good places to sell the magazine since the target audience of 16-35 year olds are likely to shop there. Smaller corner stores like co-op, Martin's and Premier would also be good options since they have few music magazine competitors. Music-focused stores like HMV and Head would be ideal since their customers are big music fans. The magazine could also be sold at music gigs and concerts to reach dedicated fans. Selling the magazine through online subscription sites would help reach a wide audience and appeal to those who prefer to buy magazines digitally.
Who would buy
The document discusses three potential media distributors for the author's new music magazine: EMAP, IPC Media, and Conde Nast. EMAP focuses on niche magazines but does not distribute any music magazines. IPC Media is a large distributor but also lacks music magazines and the author is unsure of their diverse portfolio's fit. Conde Nast distributes magazines appealing to the author's target middle class audience and already reaches that audience, making them the best choice to distribute the new magazine through their existing online and in-store channels and marketing techniques.
Question 3
The publisher that would distribute the magazine is Bauer Media Magazines as it is a UK-based publisher that specializes in distributing magazines with excellent content. Bauer Media has successfully distributed magazines like Q Magazine, which focuses on music like the proposed country pop music magazine. The magazine will engage readers through social media sites like Twitter and Facebook where young people are active online. It will also have a website for readers to access blogs, news, and behind-the-scenes celebrity features. Additionally, each issue will include a download code for a free song from that month's featured artist to incentivize purchases.
Question 3
Immediate Media Company would be the publisher for the magazine because they are an award-winning UK media company and the fourth largest magazine publisher. They reach millions of educated readers across 50 websites, 34 magazines and over 70 brands each month. Using such a large, well-known publisher would provide advertising opportunities and help distribute the magazine more widely and cheaply. The magazine would be distributed physically in popular retail stores like newsagents and WHSmith as well as supermarkets like Asda and Tesco, which are common places for people to buy magazines. It would also be distributed online with digital copies to reach younger audiences who prefer finding magazines online and to keep up with competitors also offering online versions.
Question 3
IPC would be well-suited to distribute the author's rap/hip-hop magazine as they are the UK's leading magazine publisher and reach over 25 million users monthly on their website. Retailers like HMV and WH Smith that attract a wide audience and sell more than just magazines could also distribute the magazine. Creating a Facebook page for the magazine could help promote it and gauge popularity and audience demographics based on how many people like the page.
Question 3
Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience. Physical copies of the magazine would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences who prefer accessing magazines digitally.
Evaluation q3
Egmont is suggested as the most suitable distributor for the music magazine Tempo because it publishes other popular magazines for a similar target audience. Distributing through Egmont would allow the magazine to reach a global audience and signify its popularity in the UK. Additionally, the magazine would be distributed locally through sweet shops and major supermarkets to increase visibility and sales. While targeting younger readers, the main distribution methods will be digital through apps and websites to make the magazine more economically and environmentally friendly compared to physical copies.
Q3 distribution
The document discusses choosing IPC Media as the publisher for a new music magazine called Rythme. IPC Media is the leading consumer magazine publisher in the UK, giving Rythme recognition and access to IPC's existing connections and audience of 26 million UK adults. IPC does not currently publish any hip-hop magazines, so Rythme would give IPC a new genre and competitive advantage. Rythme would be distributed in retailers like supermarkets and newsagents as well as available online through websites and for subscription. It would publish monthly to keep readers engaged and allow time for quality production.
Question 3
The document discusses potential publishing houses for distributing a new music magazine focused on soul and R&B genres. It evaluates Bauer Media, The Egmont Group, and Rhinegold Publishing. Bauer Media is selected as the best option since it already publishes a similar music magazine called Mojo, and offers the desired distribution methods of print, online downloads, and subscriptions. The Egmont Group is rejected because it targets younger audiences while the new magazine aims for an older demographic. Rhinegold Publishing is also passed over because it does not publish magazines in the relevant music genres.
3. Lucia
IPC Ignite is a large media company that owns 20% of the world's media and distributes magazines globally. It owns many famous music magazines, like NME, and promotes them through various platforms, including websites, subscriptions, and a music channel. IPC Ignite would be a suitable institution to distribute the author's proposed new music magazine, as it deals in the same music genre and uses similar promotional methods like subscriptions and a website. Distributing through a large company like IPC Ignite would help the new magazine reach a wide audience and face less competition from other media companies.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
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Question 3
IPC Media would be a suitable institution to distribute my media product. As one of the UK's leading magazine publishers, IPC Media has experience successfully marketing and advertising products. They also understand different social groups due to their variety of magazine genres and target audiences. My indie music magazine aimed at ages 16-20 could attract a new audience for IPC Media and expand their portfolio to fill a gap in the market. Distributing my product would help IPC Media capture the attention of younger female music fans and potentially gain long-term readers as they age.
Q3
IPC Media would be the best media institution to distribute my new music magazine. As the UK's leading consumer magazine publisher, IPC Media distributes some of the biggest magazines in the country. They have a large portfolio reaching over 350 million copies annually and a strong cross-platform presence to reach wide audiences. Their experience and connections would ensure my magazine is distributed effectively and allow high-quality publishing. While Bauer Media is also excellent, they own major music magazines that could overshadow my new magazine focusing on underground artists, so IPC Media provides a better opportunity.
Evaluation question 3
The document discusses potential media institutions that could distribute a music magazine. It suggests that retail outlets focused on music genres like CD and vinyl shops would be suitable, as well as shops frequented by the target audience. University areas would be good locations to target as indie music is popular among students. Larger chain newsagents and supermarkets could also distribute the magazine to reach a wider potential market, as many people browse the magazine section or make spontaneous purchases. The key institutions identified are music retail stores, university areas, large newsagents and supermarket chains.
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
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EVALUATION-QUESTION 3
There are several ways magazines can be distributed, including online downloads, retail shops, and through publishers. Online issues attract younger audiences who use social media and are more environmentally friendly with less paper usage. Retail shops like newsagents and supermarkets reach a wide audience. The author's magazine would be distributed by Immediate Media Company, the publisher of Top of the Pops magazine that inspired the author's concept. Immediate Media publishes across digital platforms and business models to target teenagers and adults, increasing the author's magazine's audience through online networking.
2
Immediate Media Company would be a good institution to distribute the media product because they publish magazines targeted at different age ranges, including children and pre-teens. They are missing an offering for older teens and early 20s, which the media product is targeting. Immediate Media Company is also distributed by the BBC, a well-known UK media company, which would provide credibility and exposure to different media platforms. The product should be available both physically and online to reach the largest possible audience.
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- The majority (70%) of current music magazine readers are female.
- Pop music was found to be the most popular genre among readers at 46%.
- Readers prefer simple and clear magazine layouts like Q magazine.
- Most readers (58%) purchase 1-2 music magazines per month.
- Readers are willing to pay £2-3 per month for a magazine.
- Readers still prefer print magazines over digital.
- Readers showed interest in UK-
Evaluation Slide Show
This document discusses potential distribution channels and target audiences for a music magazine. It suggests the magazine could be sold at newsagents, supermarkets, petrol stations, cafes and travel stations. The target audiences would be shoppers buying it for their children, as well as children buying it themselves. It also discusses promoting the magazine through billboards, sponsors, related magazines, music channels, and the magazine's website to encourage a multi-platform experience and audience participation.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
Question 3
The document discusses plans for publishing a new music magazine. It would be published by IPC Media, the leading magazine publisher in the UK, which also publishes the music magazine NME. The magazine would be distributed in music and clothing retail stores like HMV, Urban Outfitters, Topshop/Topman, and Size, which target audiences interested in urban fashion and lifestyle. It would also be available online through a website linked to the masthead. The magazine would be released bi-monthly, following the model of similar magazines like XXL and Respect.
Evaluation question 3
Frontline would be a suitable media institution to distribute the media product because it has experience distributing the popular Kerrang magazine and appealing to music audiences. As a company that also focuses on new media, Frontline would help the product reach its younger target audience that is influenced by modern technology, unlike other print-focused institutions. Its popularity and experience with music media makes it a good representative for a magazine targeting a different genre of music audience.
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Question 3
Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience. Physical copies of the magazine would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences who prefer accessing magazines digitally.
Evaluation q3
Egmont is suggested as the most suitable distributor for the music magazine Tempo because it publishes other popular magazines for a similar target audience. Distributing through Egmont would allow the magazine to reach a global audience and signify its popularity in the UK. Additionally, the magazine would be distributed locally through sweet shops and major supermarkets to increase visibility and sales. While targeting younger readers, the main distribution methods will be digital through apps and websites to make the magazine more economically and environmentally friendly compared to physical copies.
Q3 distribution
The document discusses choosing IPC Media as the publisher for a new music magazine called Rythme. IPC Media is the leading consumer magazine publisher in the UK, giving Rythme recognition and access to IPC's existing connections and audience of 26 million UK adults. IPC does not currently publish any hip-hop magazines, so Rythme would give IPC a new genre and competitive advantage. Rythme would be distributed in retailers like supermarkets and newsagents as well as available online through websites and for subscription. It would publish monthly to keep readers engaged and allow time for quality production.
Question 3
The document discusses potential publishing houses for distributing a new music magazine focused on soul and R&B genres. It evaluates Bauer Media, The Egmont Group, and Rhinegold Publishing. Bauer Media is selected as the best option since it already publishes a similar music magazine called Mojo, and offers the desired distribution methods of print, online downloads, and subscriptions. The Egmont Group is rejected because it targets younger audiences while the new magazine aims for an older demographic. Rhinegold Publishing is also passed over because it does not publish magazines in the relevant music genres.
3. Lucia
IPC Ignite is a large media company that owns 20% of the world's media and distributes magazines globally. It owns many famous music magazines, like NME, and promotes them through various platforms, including websites, subscriptions, and a music channel. IPC Ignite would be a suitable institution to distribute the author's proposed new music magazine, as it deals in the same music genre and uses similar promotional methods like subscriptions and a website. Distributing through a large company like IPC Ignite would help the new magazine reach a wide audience and face less competition from other media companies.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
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This document discusses why businesses should use social media. It notes that over 80% of Americans and 2/3 of the global internet population use social media daily, totaling over 1.2 billion people. The document also provides an example of how Domino's was able to increase profits 29% by launching a social media promotion. It argues that even small businesses can see measurable results by developing a clear social media strategy, creating engaging content, establishing an online presence, and regularly engaging customers on social media.
Question 3
IPC Media would be a suitable institution to distribute my media product. As one of the UK's leading magazine publishers, IPC Media has experience successfully marketing and advertising products. They also understand different social groups due to their variety of magazine genres and target audiences. My indie music magazine aimed at ages 16-20 could attract a new audience for IPC Media and expand their portfolio to fill a gap in the market. Distributing my product would help IPC Media capture the attention of younger female music fans and potentially gain long-term readers as they age.
Q3
IPC Media would be the best media institution to distribute my new music magazine. As the UK's leading consumer magazine publisher, IPC Media distributes some of the biggest magazines in the country. They have a large portfolio reaching over 350 million copies annually and a strong cross-platform presence to reach wide audiences. Their experience and connections would ensure my magazine is distributed effectively and allow high-quality publishing. While Bauer Media is also excellent, they own major music magazines that could overshadow my new magazine focusing on underground artists, so IPC Media provides a better opportunity.
Evaluation question 3
The document discusses potential media institutions that could distribute a music magazine. It suggests that retail outlets focused on music genres like CD and vinyl shops would be suitable, as well as shops frequented by the target audience. University areas would be good locations to target as indie music is popular among students. Larger chain newsagents and supermarkets could also distribute the magazine to reach a wider potential market, as many people browse the magazine section or make spontaneous purchases. The key institutions identified are music retail stores, university areas, large newsagents and supermarket chains.
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
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EVALUATION-QUESTION 3
There are several ways magazines can be distributed, including online downloads, retail shops, and through publishers. Online issues attract younger audiences who use social media and are more environmentally friendly with less paper usage. Retail shops like newsagents and supermarkets reach a wide audience. The author's magazine would be distributed by Immediate Media Company, the publisher of Top of the Pops magazine that inspired the author's concept. Immediate Media publishes across digital platforms and business models to target teenagers and adults, increasing the author's magazine's audience through online networking.
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Immediate Media Company would be a good institution to distribute the media product because they publish magazines targeted at different age ranges, including children and pre-teens. They are missing an offering for older teens and early 20s, which the media product is targeting. Immediate Media Company is also distributed by the BBC, a well-known UK media company, which would provide credibility and exposure to different media platforms. The product should be available both physically and online to reach the largest possible audience.
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The document summarizes the results of a survey conducted to help design a new music magazine. Key findings include:
- The target age range for readers is 25-34 years old.
- The majority (70%) of current music magazine readers are female.
- Pop music was found to be the most popular genre among readers at 46%.
- Readers prefer simple and clear magazine layouts like Q magazine.
- Most readers (58%) purchase 1-2 music magazines per month.
- Readers are willing to pay £2-3 per month for a magazine.
- Readers still prefer print magazines over digital.
- Readers showed interest in UK-
Evaluation Slide Show
This document discusses potential distribution channels and target audiences for a music magazine. It suggests the magazine could be sold at newsagents, supermarkets, petrol stations, cafes and travel stations. The target audiences would be shoppers buying it for their children, as well as children buying it themselves. It also discusses promoting the magazine through billboards, sponsors, related magazines, music channels, and the magazine's website to encourage a multi-platform experience and audience participation.
EVALUATION QUESTION 3
1) Bauer Media Group would be an appropriate publisher for the magazine as they have successfully produced other music magazines and are known for being international with collaborations around the world.
2) Distribution options include selling copies in shops, newsagents and supermarkets, as well as online publishing through apps and websites for digital versions. Online publishing is a growing trend and would appeal to the target audience.
3) The best distribution method would be a combination of online publishing for quick access on phones, as well as a postal subscription option for readers who want a physical copy delivered to their home. This caters to busy young adults in the target audience.
Question 3
The document discusses plans for publishing a new music magazine. It would be published by IPC Media, the leading magazine publisher in the UK, which also publishes the music magazine NME. The magazine would be distributed in music and clothing retail stores like HMV, Urban Outfitters, Topshop/Topman, and Size, which target audiences interested in urban fashion and lifestyle. It would also be available online through a website linked to the masthead. The magazine would be released bi-monthly, following the model of similar magazines like XXL and Respect.
Evaluation question 3
Frontline would be a suitable media institution to distribute the media product because it has experience distributing the popular Kerrang magazine and appealing to music audiences. As a company that also focuses on new media, Frontline would help the product reach its younger target audience that is influenced by modern technology, unlike other print-focused institutions. Its popularity and experience with music media makes it a good representative for a magazine targeting a different genre of music audience.
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Immediate Media Company would be an effective publisher for the magazine due to their large reach, experience, and reputation within the target audience. As one of the largest magazine publishers in the UK, they distribute content across 50 websites and 34 magazines reaching over 1.3 million subscribers monthly. This wide distribution through both physical and online channels maximizes the potential audience for the magazine. Physical copies would be placed in popular retail stores like newsagents and supermarkets to reach customers where they typically purchase magazines. An online version would also be made available to engage younger audiences and keep up with industry trends towards digital content consumption.
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Unit 30 LO1 part 3
The document discusses an advertisement for Lidl supermarket in The Sun newspaper. It notes that the advertisement helps increase Lidl's store sales, especially around holidays like Christmas. It also benefits The Sun as they earn money from Lidl for running the advertisement. The demographics section discusses The Sun's readership being mostly ages 65 and older, as these retired readers are more likely to buy the physical newspaper. Graphics show The Sun's print and digital reach by demographic group, with more men than women reading it.
One To One
This document presents the hypothesis that traditional mass marketing strategies are no longer effective due to increasing consumer diversity. As people's lifestyles and consumption habits have become more varied with technological advances, it is now possible to collect detailed information about individuals to enable highly personalized, one-to-one marketing. The document outlines the history of consumption and marketing from pre-industrial times through the modern digital era. Examples are provided of companies like Starbucks and M&M using social media to engage customers on a personal level. The conclusion is that individualized marketing focusing on emotional satisfaction will build stronger customer loyalty and lifetime value compared to impersonal mass marketing.
State of Social Media 2014
This document provides an overview of social media engagement strategies and best practices. It discusses why companies should use social media to increase awareness, build relationships, and gain insights. It then covers basics of engagement like identifying target audiences and goals. Specific tactics are outlined for Twitter, like including links and hashtags. Statistics show elements that increase retweets and engagement. Instagram and Pinterest strategies are also reviewed. The document emphasizes using social data and analytics to drive business decisions and marketing. It profiles a social media monitoring platform that provides engagement, analysis and reporting tools.
Question 3
The document discusses distributing a hip hop/rap music magazine aimed at 15-24 year olds. It argues that a large, mainstream distribution company like Frontline would be best to distribute the magazine nationally and globally. Using a major company allows the magazine to be distributed across multiple platforms online and through technologies like social media. An independent distributor would not have the necessary funding or scale. The conclusion is that a multi-platform distribution approach through a large company like Vivendi Universal Music Group would best reach the target audience and allow for online advertising and sales.
Brands & Social: What to know
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
MKT Final Report
- SameSky is an organization that employs women living in poverty or with HIV/AIDS in Rwanda and the US to create jewelry.
- 100% of profits go back to training and employing more artisans. It was started after the Rwanda genocide to help women.
- The organization aims to teach women skills to become self-sufficient and independent through creating jobs making jewelry.
What is Social Media? Will Social Media Work For Me?
This document introduces the concept of Web 2.0 and social media, outlining how people now actively engage with and participate in the internet rather than just using it as a tool. It notes that over half of Americans now research products online and that people trust recommendations from others over traditional advertising. The document then defines social media as any website that invites interaction between users. It argues that businesses should use social media to attract and engage with customers, build loyalty, and differentiate their brand, and debunks common myths about social media, such as the ideas that target customers are not online or that engagement will only lead to negative comments.
Q3
Wenner Media could potentially publish the magazine since it focuses on pop music and Wenner Media does not currently publish a magazine centered around that genre alone, so there would be no competition. However, as a private company, it may be difficult to get the attention needed. Egmont is not suitable since it targets much younger audiences. Distribution in shops, online/through social media, and in colleges/universities would be effective since the target audience is 16-25 year olds.
Just How Different Is It?: Expanding into China via Digital and Social Platforms
The document discusses strategies for Chinese businesses to expand into China using digital and social media platforms. It begins by stating that the principles of understanding your audience, choosing the right platforms, and building relationships remain the same, even if the platforms themselves are different. It then provides details on Chinese consumers' heavy use of social media and mobile phones. The largest social media platform in China is WeChat, which has integrated features for messaging, payments, locations, and more. The document analyzes case studies of how brands like Starbucks, Burberry, Coach, and others use WeChat to engage customers. It emphasizes understanding your audience, experimenting with new technologies and content types, identifying influencers, and being patient. One example given is a
Research.pptx
The document provides information about audience research and existing fashion brands. It analyzes the demographics, interests and behaviors of Instagram users. It also examines the website and Instagram of the brand ASOS. Some key points:
- Instagram's largest audiences are aged 25-34, followed by 18-24. Females make up 51% of users. Top interests are travel, music and food.
- ASOS targets a similar demographic to the author's (ages 18-25). Its website uses large images and features sales to attract customers. Its Instagram uses influencers, celebrity content and varied creative images.
- Examining existing successful brands provides inspiration for styles, techniques and strategies to engage the target
Distribution
The document discusses distribution strategies for a magazine. It suggests distributing the magazine through mainstream retailers to appeal to a mass audience as the magazine's genre is straightforward. A large distributor like Bauer Magazines that sells magazines in various retail venues would be a good fit. This ensures the magazine reaches a wide audience. A multi-platform distribution strategy is also proposed to reach more young people who are the target audience.
Question 3
IPC would be an ideal institution to distribute a new music magazine because it has a large portfolio of magazines and websites that reach over 25 million users globally each month. As the leading consumer magazine publisher in the UK, IPC connects with two-thirds of UK women and 42% of UK men through its 60 iconic media brands. Distributing the magazine through corner shops and supermarkets like Tesco and Morrison's would allow it to reach parents and teenagers interested in music. IPC would attract attention from the target audience and turn a profit.
How Social Media Can Seriously Help Your Business
This document discusses how social media can help businesses and provides statistics on social media usage. It notes that social media allows for conversations at scale and has enabled new platforms like Facebook and Twitter to gain 50 million users much faster than previous technologies. The document argues that businesses should engage in social media rather than just advertising, as people trust recommendations from friends over ads. It promotes the services of SocialCreeper for developing social media strategies and connecting businesses to relevant networks.
Social media
The document discusses the importance of social media and networking for businesses. It provides statistics on social media usage and advises businesses to communicate directly with customers through blogs, social networks, photos and videos. Businesses are encouraged to provide value for customers through these channels by sharing information, events and discounts to build loyalty and drive sales.
Question 3
Bauer Media Group would be a good institution to distribute the music magazine because they already publish popular music magazines like Q and Kerrang that target a similar young adult audience. Distributing through Bauer could fill a genre gap in their offerings and reach their large circulation of 38 million magazines per week. Harris Productions would also be suitable as they already distribute over 10 other music magazines successfully and have expertise in marketing different music genres. As one of the largest distributors in the US, they could distribute the magazine on a wider scale across the large country. Online distribution through websites and social media is appealing for the target audience and could distribute the magazine more quickly than print while building popularity.
Media Mania: Grow Your Business with Facebook & Twitter
The document discusses how businesses can use social media platforms like Facebook and Twitter to grow their business. It provides tips on setting up business pages on Facebook and Twitter and engaging with customers on these platforms. Specifically, it recommends regularly posting content, responding to customer questions and comments, and using social media as a customer service channel to resolve issues and build trust with customers. While returns on investment from social media can be difficult to measure, the document suggests that businesses can benefit from increased brand awareness, reduced customer support calls, and growing an engaged audience.
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Question 3 Evaluation
The document discusses the potential media institution to distribute a classical music magazine for young people called Crescendo. It considers both mainstream publishers like Frontline that distribute magazines to large audiences and make money through advertising, and independent publishers that focus on niche audiences. While an independent publisher would allow more creative freedom, a mainstream publisher could help the magazine reach a larger audience and make more money. Ultimately, distributing both a print magazine and digital content online would allow the magazine to reach young people across multiple platforms.
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Evaluation Question 3
- 1. 3. What kind of media institution might distribute your product and why?
- 2. I have researched into many into many media institution that distribute all types of magazines, as the magazine market is so big and there’s such a variety of different magazine; competition is really tough and everybody wants their magazine to be the most recognised. The most common way of selling a magazine would be from a shop, but breaking conventions as more and more people are actively online everyday; I’ve decided advertising my magazine on the internet will be really unique and different…
- 5. From looking at all these facts and figures, I’ve decided how brilliant advertising your magazine on the internet would be instead of in a shop which is so ordinary! It’s sad that there are MORE THAN 250 million tweets per day and MORE THAN 800 million updates on Facebook per day, these are the leading and most popular social networking sites; that’s why advertising is so great on these websites. It’s said that 18-25 year olds have revealed to be the nation’s most obsessed Facebook users, who log onto the site over 20 times a day spending an daily average of eight hours on the social networking site which is the equivalent of a full working!
- 6. As those facts concern the target audience of my magazine, I think it’s fully relevant to advertise social media network links in the magazine which I’ve displayed on my Contents Page.