The document discusses distributing a hip hop/rap music magazine aimed at 15-24 year olds. It argues that a large, mainstream distribution company like Frontline would be best to distribute the magazine nationally and globally. Using a major company allows the magazine to be distributed across multiple platforms online and through technologies like social media. An independent distributor would not have the necessary funding or scale. The conclusion is that a multi-platform distribution approach through a large company like Vivendi Universal Music Group would best reach the target audience and allow for online advertising and sales.

1. QUESTION 3: WHAT KIND OF
MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?

2. As my magazine is informal, and aimed at young
individuals, aged between 15-24, for those
classed as rating either C1, C2 and D on the
Jicnars Scale, and ultimately- for people who
have a keen love for hip hop/rap music, it has
become apparent that my magazine would be
most likely to be distributed by a huge company,
with conglomerates such as ‘Frontline,’ in hope
that they will distribute my magazine throughout
the nation, and eventually, on a global scale.

3.  I would choose a mainstream distribution company to
distribute my magazine.
 Using distribution from a mainstream company would
allow my magazine to stand on many other platforms
using new technologies, such as online web-pages,
social networking sites and advertisements on
television or on viral streaming sites such as Youtube.
 An independent distribution company, such as ‘Rough
Trade’ would not be the best strategy of branching out
and distributing my magazine, as such companies are
small, and do not possess the funding that larger
companies do.

4.  I would prefer a mainstream company to
distribute my magazine, as they have a lot of
funding to mass-distribute, and work on a
greater scale in a lot of countries, thus being
more well-known.

5. I believe that Vivendi and the Universal Music
Group would benefit the distribution of my
magazine, as they have more than sufficient
funding and popularity to distribute my
product, and are largely known on the
internet, which can be linked to social network
sites such as ‘Facebook.’

6. I am able to conclude by saying that the distribution strategy I
have chosen to use for my magazine previously, would be
the best method of distributing my magazine, as using a
multi-platform method is completely beneficial, as my
target audience are more likely to look for my product
online, rather than by visiting bookshops, due to their ages
and the advance in technology…and online banking and
payments are extremely popular and preferred by most
internet-shoppers nowadays. This means that my product is
more likely to sell from online stores, directed to by free
advertising (social networks etc) and I am more likely to
gain profit by using this strategy. The profit that could be
made here will enable my magazine to sell fast, and gain a
lot of popularity from it’s target audience.