This document provides an overview of social media engagement strategies and best practices. It discusses why companies should use social media to increase awareness, build relationships, and gain insights. It then covers basics of engagement like identifying target audiences and goals. Specific tactics are outlined for Twitter, like including links and hashtags. Statistics show elements that increase retweets and engagement. Instagram and Pinterest strategies are also reviewed. The document emphasizes using social data and analytics to drive business decisions and marketing. It profiles a social media monitoring platform that provides engagement, analysis and reporting tools.
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Did you know – there are currently 1.39 billion users on Facebook and 200 million users on Twitter? Social media has changed the way we communicate and share information with others. Are you taking advantage of all these potential participants? Download the recording our webinar and learn the 30 best practices for marketing your event on social media.
Discover tips and tricks for increasing your organization’s presence on major social media outlets and drive more registrations to your event.
Download the webinar here: http://www.zapevent.com/blog/marketing-your-event-on-social-media-30-tips-in-30-minutes-webinar/
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
Pinterest’s explosive growth, ability to drive results and discovery-friendly set up are all, in and of themselves, reasons that brands need to be on Pinterest.
The thing about pinterest is you don't know how long it will stay or how far it will spread
The Social Media Interactions Of Millennials Goodbuzz Inc.
What motivates the social media interactions of millennials? How are they changing? What are the drivers? How do you profit? This whitepaper "Dawn of a Social Media Trend explains how we can answer these key questions.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
From Social to sale - Livre blanc - Visioncritical - Juin 2013Lise Déchamps
Putting hard numbers behind the claim that social drives sales has provided the foundation for a much larger study that we also release today. From Social to Sale: 8 questions to ask your customers takes a comprehensive look at the purchasing influence of three major social networks: Pinterest, Facebook and Twitter. Drawing on a data set that spans 17 months and includes nearly 6,000 interviews focused social media-inspired purchasing, it's an unprecedented picture of how social media sharing translates into specific purchases.
This PowerPoint presentation looks at social media and network statistics and predicts the trends relevant for users, consumers, and marketers in 2015.
Once again Simplify 360 has come up with an interesting analysis in a report – “Indian Election 2014, Social Media Buzz Analysis Report”. The report analyses and ranks top politicians and political parties based upon the social media buzz and Simplify 360 Social Index. The report analyses the social media buzz of political parties and leaders before and after Delhi Election.
The W's of Social Media - Jon-Mikel Bailey - Wood Street, Inc.Wellspring Digital
In this presentation, I post information in answer to these questions:
1. What is social media?
2. Who is your target audience?
3. Why do they need to connect with you on social?
4. What tools will you need to target them?
5. What does success look like?
Pinterest’s explosive growth, ability to drive results and discovery-friendly set up are all, in and of themselves, reasons that brands need to be on Pinterest.
The thing about pinterest is you don't know how long it will stay or how far it will spread
The Social Media Interactions Of Millennials Goodbuzz Inc.
What motivates the social media interactions of millennials? How are they changing? What are the drivers? How do you profit? This whitepaper "Dawn of a Social Media Trend explains how we can answer these key questions.
Twitter_user perception as a news resourcePawan Gupta
The project done as part of MIT Branding course identifies Twitter as a less trustworthy news resource compared with NYT (and other social media) for serious and whimsical news. The project did an independent experiment with 206 survey respondents.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
It is no longer a question of should be be on social media it is when are you going to get started. I outline the reasons you need to be there now and one reason for why you still aren't on board.
Online Reputation IS Your Reputation: Are You Listening?Campus Sonar
Social listening is more than responding to Facebook and Twitter posts. Used strategically, it supports four business
functions: reputation management, customer service, market research, and brand benchmarking. This session will define social listening, explore use-cases for higher ed, and review tools to support a robust social listening program.
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
A conceptual study of social media marketing involves examining the fundamental concepts, strategies, and principles that underpin the use of social media platforms for marketing purposes. This study helps businesses and marketers understand how to leverage social media effectively to achieve their marketing goals.
During a recent presentation to Dallas Social Media Club, Chuck Hemann outlined the ten trends in digital analytics today. This comes from his work with clients as part of W2O Group, as well as extensive research that was done to write his new book, Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World.
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
Customer Engagement is now becoming a widely used term within Marketing, but what does it actually mean? This presentation aims to clarify what customer engagement is and reinforce the importance of cross-channel collaboration. It focuses on identifying the challenges faced by organisations striving to achieve this level of engagement and how they can be addressed.
ASOPRS 2013 Meeting - June 2013 - Hyatt Regency in Newport, Rhode Island - American Society of Opthalmic Plastic & Reconstructive Surgery. Facebook visibility tips, maximizing Facebook's EdgeRank score, online and offline branding strategies for cosmetic medical practices.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
Writing for Social Media: Engagement Strategies for Content ManagersSpiral16
http://spiral16.com Eric Melin from Spiral16 -- a social media and online monitoring software and services company -- outlines the best strategies for companies to build awareness and trust through social media. This presentation contains statistics and tactics for engaging on Twitter, as well as content ideas for blogging and important, specific advice on making sure that your message reaches the right people at the right time -- maximum relevancy.
All of these strategies can be applied across multiple social media platforms, although much of the talk has specific tips specifically for Twitter, since the bar to engaging strategically on that platform can be unusually high.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
Monitoring & Measuring Social Media - A Practical GuideSpiral16
http://spiral16.com Internet and social media monitoring can yield valuable insight and actionable intelligence that drives business forward. One of the most common applications for social listening and measurement is brand management, but there's so much more to be gained in so many different areas.
This presentation from Eric Melin of Spiral16, given at the Helzberg Entrepreneurial Mentoring Program (HEMP) Retreat on Nov. 15, 2013, spotlights the basics of social listening and measuring for a number of different uses, including competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign/product/service monitoring. Each practical application has a case study/example to make it easier to apply the concepts to your own business.
There is no one-size-fits all solution for social media ROI, so each company has to take a customized approach based on their own specific goals and objectives. Tying your social media program into the business goals of your company or brand is the foundation for success. Companies today simply cannot survive without metrics, objectives, analytics data and actionable information.
Find out what kind of opportunities there are for your brand, agency, or business in the wide-open field of Internet tracking and social media monitoring.
http://www.spiral16.com Spiral16 product architect Aaron Weber presented this keynote at DST Systems' 2012 Transfer Agency Executives' Forum in Dallas, TX on Nov. 7, 2012. Big data is a big buzzword right now, but what does it really mean? Big data allows companies to identify trends, target customers more efficiently, run predictive analysis (see Nate Silver for recent proof), and make better use of what you already know.
No one industry has the market cornered on big data. Financial services, healthcare, retail, politics, and marketing can all benefit from aggregating and analyzing big data.
What is big data? Inevitable. And that's a good thing.
http://www.spiral16.com This is an updated version of the Social Media for Nonprofits: Listening, Setting Goals, Storytelling presentation from Spiral16's marketing/communications manager Eric Melin. It focuses on starting with a goal-oriented foundation for your social media strategy, covers tips for online listening, and goes into the steps for telling effective stories that will connect people with your mission.
http://www.spiral16.com This step-by-step presentation from Eric Melin and Robert Madison from web monitoring solution Spiral16 goes through the 6 Practical Steps To Creating and Measuring An Effective Social Media Program.
There is a lot of excitement surrounding social media. People are doing very creative things and tying them into business gains. It’s not an exact science, but it is important to tie your efforts into supporting your company’s objectives.
This presentation will help you think about how you can identify business goals, align those goals with a social media program, establish benchmarks, set realistic targets, and measure KPIs to determine success. After it's all said and done, you can look at results and find ways to improve.
Boulevard Brewing Co. Social Media - The Tale of the AleSpiral16
Boulevard Brewing Company's recent explosion of interest over their Christopher Elbow Chocolate Ale presented many marketing challenges, especially in terms of digital strategy and social media. This presentation looks at the Boulevard social strategy as a whole, while Spiral16 provided our data-driven interpretation of what the crisis actually meant for the Kansas City-based brewer when retailers ran out of commercially available Chocolate Ale almost immediately. This presentation was given at the Taste, Tweet, Meet with Boulevard Brewing Company, sponsored by SociaI:IRL.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
How to Get a Grasp on ROI for Social MediaSpiral16
http://spiral16.com Realizing ROI for social media company initiatives is challenging because there the medium itself isn't purely financial, yet ROI is a financial metric. There is no ROI calculator that works for every company, but this presentation will help you wrap your head around the big picture, and get you thinking clearly about how you can calculate social media ROI for your business.
What's the big deal about Internet monitoring? If you want to know more about web and social media monitoring and the value to your business, Spiral16 has very short presentation.
Measuring Influence: The Value of 3D Data VisualizationSpiral16
You’ve seen the graphics—a cluster of colored spheres with seemingly random connections between them, spread out in empty space like a spider’s web. In actuality, it’s not random at all, but a 3D visual map of the links between the key influencers on the Internet talking about your brand. This session will help you understand how to identify the most influential conversations, measure the brand reach of a message, and understand where positive and negative “hot spots” are within your ecosystem. Before you engage with key influencers, you have to first determine how to prioritize your engagement opportunities, and visual mapping is a great place to start.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Exploring The Dimensions and Dynamics of Felt Obligation: A Bibliometric Anal...AJHSSR Journal
ABSTARCT: This study presents, to our knowledge, the first bibliometric analysis focusing on the concept of
"felt obligation," examining 120 articles published between 1986 and 2024. The aim of the study is to deepen our
understanding of the existing knowledge in the field of "felt obligation" and to provide guidance for further
research. The analysis is centered around the authors, countries, institutions, and keywords of the articles. The
findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
recommendations are presented to deepen the knowledge in this area and promote applied research. This study
serves as a foundation to expand and advance the understanding of "felt obligation" in the field.
KEYWORDS: Felt Obligation, Bibliometric Analysis, Research Trends
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
2. Why Use Social Media?
Engaging regularly through social media can:
• Increase awareness
• Build trust and loyalty
• Increase web traffic
• Build relationships
• Help stay up on trends
• Help generate new product and promotion ideas
3/3/2014
2
3. Basics of Engagement
• Identify your target audience
• Demographics, needs, wants
• Find out where they live online
• Websites, social channels
• Choose which channels to focus on
• List your goal(s)
• Figure out time/budget constraints
3/3/2014
3
5. Twitter Tactics
60% of content should be
from other sources, always
with full credit
30% should be
conversation, thank yous,
adding your opinion
10% should be your own
content.
Some say 70/20/10 – either
way, you get the idea!
3/3/2014
5
6. Twitter Tactics
Remember to @ people and
give them credit (via
@username) when sharing
links.
Compliment the source, ask
a question, or add
discussion.
If @ is the 1st character of
your tweet, only that person
will see it, so if not a direct
response, use “.@”
3/3/2014
6
7. A Good Tweet
• Is 120 characters or under
– use numbers, eliminate
non-essential characters,
maximize ease of reading
• Uses a link shortener
• Includes a hashtag or two
to expand reach (research
for the optimal one)
• Includes an image
• Includes a link
3/3/2014
7
10. Tweet Statistics
• Tweets using Twitter’s
uploader are 94% more
likely to be retweeted
• Tweets with hashtags are
twice as likely to be
retweeted, but only up to
two
• 70% of RTs contain a link
• Tweets asking for
retweets are 40-50%
more likely to be http://shopify.com/blog/9511075-the-science-of-retweets-10-steps-to-going-viral-on-twitter#axzz2tIijRgCx
http://mashable.com/2013/04/25/nestivity-engaged-brands/
retweeted
http://
3/3/2014
10
11. Tweet Statistics
Timing
• Response rates are highest between
lunch – end of work day
• Take time zones into consideration
• Take industry into consideration
• Trial and error
http://mashable.com/2013/04/25/nestivity-engaged-brands/
3/3/2014
11
12. Instagram
• Community of 150 million monthly active users
• Interaction rates are 15 times higher on Instagram
than on Facebook
• 93% of the Fortune 500 Consumer Brands have an
Instagram account
• Expected to generate $250 to $400 million in revenue
in 2014
3/3/2014
12
14. Instagram
• West Elm, a furniture retailer, solicited customer
photos using the #mywestelm in September
3/3/2014
14
15. Instagram
• Humans instinctively react to images, we absorb
visual information 50x faster than text
• By adding user generated photos to retail web sites,
the number of visitors turned buyers increased 5-7%
3/3/2014
15
17. Pinterest
• 70 million users worldwide, increase of 125% over 2013
• Fastest social network to reach 10 million members
• 69% of Interbrand Top 100 Brands have a board
• 90% of the US online specialty retailers active users
• More e-commerce traffic than Facebook
• 16th most visited website in the US
• 5 million pins per day
3/3/2014
17
18. Pinterest
• Up to 93% of active users are Female
• Income >$100,000
• 47% of consumers have made a purchase based on a Pinterest
recommendation
• Nordstrom most popular brand with 4.4 million followers
http://smallbusiness.yahoo.com/advisor/12-best-guides-marketing-
pinterest-2013-045116293.html
http://hellosociety.com/blog/category/pinterest-tips/marketingexample-pinterest-tips/
3/3/2014
18
19. Social Data Drives Business
“Marketing success depends on insight
into, and intelligence regarding,
one’s target audience.”
“Companies today simply cannot survive
without metrics, objectives, analytics
data and actionable information.”
3/3/2014
1. Analytics for the CMO: How Best-in-Class Marketers Use Customer Insights to Drive More Revenue,
Aberdeen Group
2. Social Media Metrics: How To Measure and Optimize Your Marketing Investment ,Jim Sterne
19
20. Active Brand Marketing
“This is the approach that marketers must
take to avoid extinction and thrive in the
digital age.”
Active brand marketing - A flexible approach
in which marketers respond quickly to their
environment to align consumer and brand
goals and maximize return on equity.
- Forrester research, CMO Mandate: Adapt or Perish
3/3/2014
20
21. Experience
Spiral16 has been helping companies with online data
analysis since 2007, partnering with marketing agencies
and global brands within diverse industries.
22. One-Stop Solution
Spiral16 is a comprehensive engagement and analysis toolset
that makes it easier for companies to take action digitally—and
to make sure it matters …
… and Spiral16 support services are there every step of the way.
Listening — Engagement — Measurement — Analysis — Reporting
3/3/2014
22
23. Why Monitor & Engage?
7 Applications for Social Media
Monitoring
Brand Management
Competitive Intelligence
Industry/Market Research
Lead Generation
Customer Service
Crisis Management
Campaign Monitoring
Product/Service Monitoring
24. To Make Business Gains
Goals achieved through web monitoring/engagement:
•
•
•
•
•
•
•
•
•
Reduce marketing costs
Increase total sales
Convert transacting customers
Increase customer satisfaction
Grow online community
Identify influencers/create brand advocates
Increase qualified leads
Improve reputation, branding, & awareness
Harvest research & development
3/3/2014
24
25. Engagement
Multiple team members can engage directly through the
platform. All actions are tracked for archiving/compliance.
3/3/2014
25
26. Engagement
Posts can go live immediately.
Or they can be scheduled, edited, and approved.
3/3/2014
26
27. Engagement
Meanwhile, the advanced monitoring platform collects and
analyzes volume, language, and sentiment to answer key
questions …
… about your brand, your industry, and your competitors.
3/3/2014
27
28. Custom Dashboard
Reports
•
Automated reports are
delivered to your inbox
•
Choose the metrics you want to
see
•
Choose the frequency in which
you receive them – weekly, biweekly, or monthly
•
Custom Dashboard Reports
save you time and money
3/3/2014
28
29. Custom Dashboard
Reports
Other industry reports are lists – Excel
spreadsheets, etc.
Ours can be used in the reports you
build for your boss or clients.
•
•
•
•
Volume changes, highs, and
averages
Sentiment changes since the last
period
Full-color graphics
Live links to the platform where you
can delve deeper
3/3/2014
29
32. Collaborative Economy
• “Rachel Botsman, the author of a book on the subject,
says the consumer peer-to-peer rental market alone is
worth $26 billion.” - The Economist, March 2013
• “UK Consumer earnings from the Sharing Economy
totaled £4.6 billion from May 2012 – May 2013. For
comparison, US sharers are estimated to make $3.5
billion in 2013.
• 64% of UK adults or 32.4 million now participate in
the Sharing Economy.
• More than 1 in 3 UK adults have participated in car
sharing (36%) with a further 39% who would consider
it.
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33. Collaborative Economy
• Forbes estimates “The revenue flowing through the
share economy directly into people’s wallets will
surpass $3.5 billion, with growth exceeding 25%.
• Market Cap of Industry: “According to an article by
Jaime Contreras in MIT Sloan Expert, collaborative
consumption is a potentially $110 billion market.”
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34. Collaborative Economy
• Lyft raises $60m. Techcrunch, May 2013
• Airbnb raises $120m. Crunchbase, as of Sept 2013
• Zipcar sold to Avis for $500m. NBC, Jan 2013
• Google funds Uber $258m. Techcrunch, Sept 2013
• eBay/Paypal buys Braintree (mobile payment system
for Uber and Airbnb) $800m. USA Today, Sept 2013
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36. Collaborative Economy
Quirky - “Shop for the world’s best products, invented by
real people just like you.”
http://www.quirky.com/
GetAround - “Peer-to-peer car sharing and local car
rental.”
http://www.getaround.com/
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37. Collaborative Economy
CoinBase - “An international digital wallet that allows you
to securely buy, use, and accept bitcoin currency.”
https://coinbase.com/
NearMe - “Get in the Business of Sharing.”
http://near-me.com/
Shapeways - “Make, buy, and sell products with 3D
Printing.”
http://www.shapeways.com/
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