The author decided not to use IPC as a distributor for their new music magazine because IPC already distributes a similar magazine called NME that targets the same audience. Distributing through IPC would result in direct competition with NME that could prevent the new magazine from being successful. Instead, the author chose Hearst Magazines UK because they do not currently distribute any music magazines so there would be no direct competition. Hearst also distributes popular magazines like Esquire and Company that could help attract a wider audience and increase the success of the new music magazine.

2. When researching distributors, I found very quickly that I
could not use IPC. I decided this because IPC distributes
'NME' which is a very similar music magazine which falls
into the same genre as my magazine. They also target the
same type of audience therefore my magazine would
struggle to compete with such a well-known magazine of
the same genre. My magazine would be a brand new
magazine which would need lots of help being marketed,
especially if it wants to keep up with 'NME' - a very
popular Indie/Rock magazine and competing directly with
this magazine would be very challenging and my
magazine may not get the chance to be successful. Due
to all these factors I knew my magazine would not be
successful if I used this distributor.

3. Therefore, I decided to choose Hearst Magazines
UK as my distributor. I believe this institution
would be the best to distribute my music
magazine because they currently do not
distribute any music magazines. Therefore I will
not be directly competing with other music
magazines and the institution will be able to
focus on my magazine and make it as successful
as it can be.
Hearst magazine distributes magazines such as
'Esquire' and 'Company' and thus I can perhaps
attract a wide range of audiences who see the
magazine by these other successful products.
These magazines are very well known and could
add to the success of my magazine because my
magazine product will be highly regarded for
using a successful distributor.

4. Also, I think this institution will enjoy the prospect of adding a
new, unique music magazine to their group of magazines
they distribute because they will gain lots of success from
introducing a new type of magazine to their readers. Also,
their magazines can provide lots of extra advertising and
promotion for my magazine which would contribute greatly to
the success of my magazine.
Another point to consider when choosing a distributor is the
level of success and experience they already have. I think I
demonstrate clearly that Hearst Magazine UK has a number
of successful projects under their belt and they also contain
the experience that is vital when releasing a new magazine.
Even though they have not distributed a music magazine they
are known for being successful and professional when it
comes to fashion and lifestyle magazines, and even these
skills learnt when distributing these magazines could help my
magazines achievements greatly.