The document summarizes the selection of two focus group participants, Skye Leigh and Emily Young, for a discussion about a new pop music magazine. Skye and Emily are both 16-year-old females, matching the target audience of the magazine. Skye has an interest in pop music and reads pop magazines, so her opinions on trends are valid. Emily was chosen to provide a range of views to complement Skye's perspectives.

1. FocusGroup
2 people
I’ve chosenSkye Leighbecause she hasaninterestinpopmusic, she readspopmagazinessoshe
knowsthe conventionsof the market.She isupto date withcurrenttrends,meaningheropinionis
validforthe time. She isin mytarget audience asshe isa sixteenyearoldfemalewhichiswhatI’m
aimingmymagazine to.
I’ve alsochosenEmilyYoung,thisisforthe same reasonsas Skye butEmilyhasdifferentviewpoints
to Skye soI will geta range of viewsfrommyspecifictargetaudience.
Introduction
1. What do youtwo like mostaboutpopmusic?
2. Doesthisreflectinyourviewsaboutthe magazines?
3. Do youpreferfemale ormale popsingers?
4. Why isthis?
5. What wouldyourideal magazine be?
6. Is thisconventional tothe market?
7. How wouldyou like thistocompare to how my magazine ismade,consideringIwantmine
to be unique?
8. What isyour viewonmy magazine representation,formalorinformal?
9. Shouldmymagazine be more professional thenfun?
10. Has listeningtoeachothersviewschangedyourown?
11. Thanks