Music channels
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MTV is considered the leading music channel, launching in 1981 and broadcasting music videos globally across multiple genre-specific channels. It was the first channel dedicated to music television, showing music videos 24/7 guided by on-air personalities. Though MTV no longer plays music videos exclusively, channels like MTV Hits and MTV Jams continue this format. The Video Music Awards became MTV's most watched annual event, honoring music with "moonman" trophies.
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Music Broadcasters
Viva is a music television channel owned by Viacom that was first launched in Germany in 1993 and expanded across Europe. It targets a mainstream audience and replaced TMF when it launched in the UK and Ireland in 2009. Viacom introduced a programming scheme that reduced staffing needs to just 40 people. 4Music, owned by Box Television and launched in 2008, targets 16-34 year olds and has coverage of music festivals. MTV, owned by MTV Networks, was first launched in 1981 and mainly targets 18-24 year olds, initially playing music videos 24/7 but reducing this over time to focus more on television shows.
Mtv
MTV was launched in August 1981 and was created by Robert W. Pittman. It was one of the first channels to primarily play music videos. Inspired by a music video program in New Zealand in 1976, MTV popularized the concept of VJs who would host and introduce music videos. The first MTV Video Music Awards ceremony was held in 1984 in New York City and awarded artists like Madonna, who has won 20 VMAs, and Michael Jackson, who has won 8 VMAs. MTV has since expanded to over 130 channels worldwide in more than 140 languages across 171 countries.
Music channels
MTV was launched in 1981 and originally played music videos 24/7 but now airs various scripted and reality shows. The first video played was "Video Killed the Radio Star" by The Buggles. Due to its success, MTV has launched several spin-off channels that still play music videos. 4Music launched in the UK in 2008 and combines music videos with comedy shows originally from Channel 4. It airs chart shows and covers music festivals. Kerrang! TV, owned by Box Television, airs rock music videos and holds an annual Rock 100 countdown of the most requested videos of the year which usually includes British, American and some European artists.
Mtv
MTV launched on August 1, 1981 as a music channel based in New York that aimed to play music videos. MTV had a profound effect on the music industry and popular culture by popularizing music videos. The first video played was "Video Killed the Radio Star" by The Buggles. MTV progressed to include more genres over time and celebrated its 20th anniversary in 2001. The MTV Video Music Awards were established in 1984 to celebrate the best music videos each year and have become a respected awards ceremony that brings together iconic artists.
History of music videos
Music videos originated in the early 20th century but came to prominence in the 1980s with the launch of MTV, which was the first channel dedicated to playing music videos 24/7. Michael Jackson's "Thriller" video from 1983 was hugely influential in helping establish the modern music video as a major marketing tool for the music industry and getting black artists' videos played on MTV. The growth of video sharing websites like YouTube in the 2000s further propelled the popularity of online music videos.
The history of music videos
A music video is a short film that integrates a song with imagery, often used to promote music sales. Early precursors included illustrated songs in the 1890s and musical short films in the 1920s-1950s. Modern music videos emerged in the 1950s-1960s as promotional clips for television. In 1981, MTV launched and began playing music videos 24/7, driving their popularity mainstream. Through the 1990s and 2000s, music videos evolved as a major marketing force and artistic medium, though their role has diminished with new formats like YouTube emerging for online viewing.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Music channels
Music channels are television channels dedicated to music that show music videos, awards shows, and artist interviews to audiences who enjoy music. There are over 50 music video channels worldwide, demonstrating the significant growth of the music industry. MTV, launched in 1981, was the first music channel and originally aired music videos when live performances weren't available. It now primarily targets teenagers and adolescents with various sister channels. 4Music is a UK channel that airs music video countdowns and festival coverage. Viva replaced TMF in 2009 with an exclusive Alexandra Burke performance and incorporates programming from other Viacom networks to appeal to younger viewers.
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Music Broadcasters
Viva is a music television channel owned by Viacom that was first launched in Germany in 1993 and expanded across Europe. It targets a mainstream audience and replaced TMF when it launched in the UK and Ireland in 2009. Viacom introduced a programming scheme that reduced staffing needs to just 40 people. 4Music, owned by Box Television and launched in 2008, targets 16-34 year olds and has coverage of music festivals. MTV, owned by MTV Networks, was first launched in 1981 and mainly targets 18-24 year olds, initially playing music videos 24/7 but reducing this over time to focus more on television shows.
Mtv
MTV was launched in August 1981 and was created by Robert W. Pittman. It was one of the first channels to primarily play music videos. Inspired by a music video program in New Zealand in 1976, MTV popularized the concept of VJs who would host and introduce music videos. The first MTV Video Music Awards ceremony was held in 1984 in New York City and awarded artists like Madonna, who has won 20 VMAs, and Michael Jackson, who has won 8 VMAs. MTV has since expanded to over 130 channels worldwide in more than 140 languages across 171 countries.
Music channels
MTV was launched in 1981 and originally played music videos 24/7 but now airs various scripted and reality shows. The first video played was "Video Killed the Radio Star" by The Buggles. Due to its success, MTV has launched several spin-off channels that still play music videos. 4Music launched in the UK in 2008 and combines music videos with comedy shows originally from Channel 4. It airs chart shows and covers music festivals. Kerrang! TV, owned by Box Television, airs rock music videos and holds an annual Rock 100 countdown of the most requested videos of the year which usually includes British, American and some European artists.
Mtv
MTV launched on August 1, 1981 as a music channel based in New York that aimed to play music videos. MTV had a profound effect on the music industry and popular culture by popularizing music videos. The first video played was "Video Killed the Radio Star" by The Buggles. MTV progressed to include more genres over time and celebrated its 20th anniversary in 2001. The MTV Video Music Awards were established in 1984 to celebrate the best music videos each year and have become a respected awards ceremony that brings together iconic artists.
History of music videos
Music videos originated in the early 20th century but came to prominence in the 1980s with the launch of MTV, which was the first channel dedicated to playing music videos 24/7. Michael Jackson's "Thriller" video from 1983 was hugely influential in helping establish the modern music video as a major marketing tool for the music industry and getting black artists' videos played on MTV. The growth of video sharing websites like YouTube in the 2000s further propelled the popularity of online music videos.
The history of music videos
A music video is a short film that integrates a song with imagery, often used to promote music sales. Early precursors included illustrated songs in the 1890s and musical short films in the 1920s-1950s. Modern music videos emerged in the 1950s-1960s as promotional clips for television. In 1981, MTV launched and began playing music videos 24/7, driving their popularity mainstream. Through the 1990s and 2000s, music videos evolved as a major marketing force and artistic medium, though their role has diminished with new formats like YouTube emerging for online viewing.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Music channels
Music channels are television channels dedicated to music that show music videos, awards shows, and artist interviews to audiences who enjoy music. There are over 50 music video channels worldwide, demonstrating the significant growth of the music industry. MTV, launched in 1981, was the first music channel and originally aired music videos when live performances weren't available. It now primarily targets teenagers and adolescents with various sister channels. 4Music is a UK channel that airs music video countdowns and festival coverage. Viva replaced TMF in 2009 with an exclusive Alexandra Burke performance and incorporates programming from other Viacom networks to appeal to younger viewers.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Music videos
The document discusses several major music television channels that broadcast music videos. MTV, which launched in 1981, was originally meant to play music videos live but now airs reality and scripted programming. 4 Music is a UK channel owned by Channel 4 that replaced The Hits. The Box is also a UK music channel jointly owned by Channel 4 and Bauer Group that airs music videos and some shows for young audiences like MTV. VIVA was a German music channel that launched in 1993 and became popular before being acquired by MTV in 2005.
The History of Music Videos
Music videos originated in the late 19th century as promotional films for songs. In the 1980s, MTV launched and based their format around music videos, popularizing the medium. Modern music videos are primarily made and used as marketing to promote music sales. Key developments include Louis Jordan making short films for songs in the 1940s, Top of the Pops playing music videos in the 1970s in the UK, and MTV playing The Buggles' "Video Killed the Radio Star" as the first music video in 1981. Music videos now feature advanced technology, special effects, and often tell stories to accompany songs.
History of music videos
Modern music videos began primarily as a marketing tool to promote artists' music in the 1950s, though visuals were sometimes created to accompany music before then. Key developments included the first sound film in 1927, the rise of Hollywood musicals in the 1940s, and the invention of the scopitone in France in the 1960s, which produced short films for songs. The 1960s also saw the beginnings of music television programs like Ready Steady Go in the UK and Top of the Pops. Iconic early music videos included The Beatles' A Hard Day's Night film and Queen's "Bohemian Rhapsody" in 1975, as MTV launched in 1981 and brought more prominent music videos to television.
History of music videos
Music videos first gained popularity in the 1970s with TV shows promoting bands through video clips. In the 1980s, MTV was launched, providing an outlet for artists to promote their music and image through videos. MTV became hugely successful and spawned additional channels worldwide. While MTV now focuses less on music, music videos remain an important promotional tool for artists, commonly distributed online.
Case mtv
MTV launched in 1981 and quickly became a cultural phenomenon, helping to propel the careers of many artists through music video airplay. While initially reluctant, record companies eventually provided MTV free music videos to promote their artists. Michael Jackson's "Thriller" video in particular helped take music videos to a new level of production and boosted album sales. In the mid-1980s, MTV introduced long-form programming to supplement music videos and address declining ratings. By the late 1980s, MTV had established itself as the dominant youth brand in music and popular culture.
Research into Music Channels
On August 1, 1981, MTV launched in the United States with the words "Ladies and gentlemen, rock and roll" spoken over footage from the first space shuttle launch. The first music video shown was "Video Killed the Radio Star" by The Buggles. MTV pioneered the role of VJ (video jockey), with the original five being Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn.
Music MTV
MTV is an American cable television channel launched in 1981 that was originally intended to show music videos guided by VJs, but has since expanded into producing reality television shows such as "Cribs." There are several MTV channels in the UK catering to different genres, including the main MTV channel, MTV +1, MTV HD, MTV Live, MTV Live HD, MTV Music showing chart hits, MTV Base playing urban music videos, and MTV Rocks focusing on indie rock. MTV has evolved over time from its original music video format to include more reality television programming while various international MTV channels have continued focusing on music videos and different music genres.
Mtv case study
MTV was launched in 1981 as a cable television channel focused on music videos. It was originally conceived as a "visual radio" playing music videos around the clock. MTV helped popularize music television and became a barometer of pop culture trends. Though it has faced challenges from online streaming and its programming has generated some controversies, MTV has endured as a brand by expanding its format over the decades to include various shows beyond just music videos.
The History of MTV
MTV was created in 1981 but its origins date back to the 1970s when Robert Pittman tested a music show on WNBC. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The original MTV opening montage featured footage of the Apollo 11 moon landing spliced with the MTV logo changing colors and textures on an American flag. MTV hired five original video jockeys (VJs) - Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn - to host MTV and introduce music videos. In later decades, MTV shifted its focus from music videos to various reality television shows such as The Real World, Jack
Research into video platforms
The document discusses several platforms for viewing music videos including MTV, The Box, YouTube, VEVO, 4Music, and Kerrang TV. MTV was launched in 1981 and originally focused on playing music videos but now also has its own programming. The Box and 4Music are UK channels that play music videos and related content for most of the day. YouTube allows users to upload and share various types of video clips including music videos. VEVO is a joint venture between major music companies and tech companies to host music videos. Kerrang TV focuses on rock genres and guarantees to play user-requested videos.
History of music video
This document provides a history of music videos from their origins in animated sing-along cartoons in the 1920s-1950s to their rise to mainstream popularity with the launch of MTV in 1981. MTV began airing music videos around the clock, making the music video a central part of music marketing. By the 1980s, many major artists owed much of their success to creative and appealing music videos. Today, high production budgets of $20,000 to $500,000 are commonly spent on music videos to promote songs and artists visually to fans.
Music channels
MTV is an American cable television network launched in 1981 in New York to play music videos 24 hours a day guided by on-air personalities known as VJs. Although MTV no longer plays music videos 24/7, channels like MTV Hits and MTV Jams do. The target audience is adolescents and young adults. 4 Music is a British channel launched in 2008 that replaced The Hits and consists of chart shows and occasional TV shows. Smash Hits is also a British channel founded in 2001 that contains shows dedicated to pop music, both new and old, and focuses on specific artists, based on the former Smash Hits Magazine.
History of music videos
Modern music videos are primarily used as a marketing device to promote artists' music. While the first music video filmed was in the mid-1950s, visual music - where animations accompanied music - existed before then. Key developments included the invention of the gramophone in 1900; the first sound film in 1927; the peak of Hollywood musicals in the 1940s; Walt Disney synchronizing animation and classical music in Fantasia in 1940; the invention of the visual jukebox called the scopitone in France in the 1960s; the beginnings of music television programs and shows in the UK and US in the 1960s; and the launch of influential channels like MTV in 1981 which helped music videos become a major promotional tool and art
History of mtv
MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s, MTV began focusing more on reality television shows targeted at young adults like The Real World, leading to very popular shows about musicians and their personal lives. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergistic efforts to broaden their audience base.
History of music videos
The history of music videos began in the 1950s with the first music video being filmed to promote songs. Throughout the 1900s and 1940s, visuals accompanied music in films and animations. In the 1960s, music programs on television helped popularize music videos before MTV launched in 1981, bringing music videos to a wide audience and helping define the modern music video format. Michael Jackson's "Thriller" in 1983 was a breakthrough that demonstrated music videos' potential to enhance songs.
History of music videos
The history of music videos began in the mid-1950s when the first music video was filmed as a marketing device to promote artists' music. Throughout the 1900s and 1940s, visual accompaniments to music developed from early films and animations. In the 1960s, short films were produced in France to accompany songs, and the first music television programs launched in the UK and US. Iconic music videos in the 1970s-1980s by artists like The Beatles, Queen, and Michael Jackson helped establish the music video as an art form. The launch of MTV in 1981 was a major catalyst in the popularity and growth of music videos.
History of music video
This document discusses the history and evolution of music videos. It notes that early music videos included sing-along cartoons and live-action musical performances incorporated into cartoons. In the 1980s, MTV launched and began playing music videos 24/7, making the music video a central part of music marketing. Today, high production music videos that cost between $20,000 to $500,000 are as important as the songs themselves in appealing to audiences and promoting artists.
Mtv case presentation
MTV began in the 1980s as a cable TV channel dedicated to music videos in the United States, and eventually expanded to over 170 countries worldwide primarily targeting youth aged 14-35. In its early international expansion, MTV struggled to gain popularity outside of the US until it adopted a localization strategy, developing localized content and hosts that spoke the local language to better understand each country's unique music scenes and culture. Over time, MTV was able to capture a significant share of the advertising market in most regions by adapting its programming to be more locally relevant while still maintaining some global content.
Mtv
MTV launched on August 1, 1981 as a cable channel dedicated to playing music videos. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" followed by the first music video "Video Killed the Radio Star" by The Buggles. MTV helped popularize music videos worldwide and became a cultural icon, especially among youth. It has since expanded globally and now broadcasts a variety of youth-oriented programming including reality shows, awards shows like the Video Music Awards, and special events from locations like beaches and Times Square on New Year's Eve.
MTV
MTV launched on August 1, 1981 with the goal of playing music videos. It had a profound impact on the music industry and popular culture by popularizing music videos. MTV also influenced music with its Video Music Awards ceremony. Over time, MTV expanded its music genres and celebrated various iconic artists while also facing some controversies at its award shows.
Research into music channels
Research into MTV and it's purposes. The presentation looks at the launch of MTV and what it has become today.
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Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
Music videos
The document discusses several major music television channels that broadcast music videos. MTV, which launched in 1981, was originally meant to play music videos live but now airs reality and scripted programming. 4 Music is a UK channel owned by Channel 4 that replaced The Hits. The Box is also a UK music channel jointly owned by Channel 4 and Bauer Group that airs music videos and some shows for young audiences like MTV. VIVA was a German music channel that launched in 1993 and became popular before being acquired by MTV in 2005.
The History of Music Videos
Music videos originated in the late 19th century as promotional films for songs. In the 1980s, MTV launched and based their format around music videos, popularizing the medium. Modern music videos are primarily made and used as marketing to promote music sales. Key developments include Louis Jordan making short films for songs in the 1940s, Top of the Pops playing music videos in the 1970s in the UK, and MTV playing The Buggles' "Video Killed the Radio Star" as the first music video in 1981. Music videos now feature advanced technology, special effects, and often tell stories to accompany songs.
History of music videos
Modern music videos began primarily as a marketing tool to promote artists' music in the 1950s, though visuals were sometimes created to accompany music before then. Key developments included the first sound film in 1927, the rise of Hollywood musicals in the 1940s, and the invention of the scopitone in France in the 1960s, which produced short films for songs. The 1960s also saw the beginnings of music television programs like Ready Steady Go in the UK and Top of the Pops. Iconic early music videos included The Beatles' A Hard Day's Night film and Queen's "Bohemian Rhapsody" in 1975, as MTV launched in 1981 and brought more prominent music videos to television.
History of music videos
Music videos first gained popularity in the 1970s with TV shows promoting bands through video clips. In the 1980s, MTV was launched, providing an outlet for artists to promote their music and image through videos. MTV became hugely successful and spawned additional channels worldwide. While MTV now focuses less on music, music videos remain an important promotional tool for artists, commonly distributed online.
Case mtv
MTV launched in 1981 and quickly became a cultural phenomenon, helping to propel the careers of many artists through music video airplay. While initially reluctant, record companies eventually provided MTV free music videos to promote their artists. Michael Jackson's "Thriller" video in particular helped take music videos to a new level of production and boosted album sales. In the mid-1980s, MTV introduced long-form programming to supplement music videos and address declining ratings. By the late 1980s, MTV had established itself as the dominant youth brand in music and popular culture.
Research into Music Channels
On August 1, 1981, MTV launched in the United States with the words "Ladies and gentlemen, rock and roll" spoken over footage from the first space shuttle launch. The first music video shown was "Video Killed the Radio Star" by The Buggles. MTV pioneered the role of VJ (video jockey), with the original five being Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn.
Music MTV
MTV is an American cable television channel launched in 1981 that was originally intended to show music videos guided by VJs, but has since expanded into producing reality television shows such as "Cribs." There are several MTV channels in the UK catering to different genres, including the main MTV channel, MTV +1, MTV HD, MTV Live, MTV Live HD, MTV Music showing chart hits, MTV Base playing urban music videos, and MTV Rocks focusing on indie rock. MTV has evolved over time from its original music video format to include more reality television programming while various international MTV channels have continued focusing on music videos and different music genres.
Mtv case study
MTV was launched in 1981 as a cable television channel focused on music videos. It was originally conceived as a "visual radio" playing music videos around the clock. MTV helped popularize music television and became a barometer of pop culture trends. Though it has faced challenges from online streaming and its programming has generated some controversies, MTV has endured as a brand by expanding its format over the decades to include various shows beyond just music videos.
The History of MTV
MTV was created in 1981 but its origins date back to the 1970s when Robert Pittman tested a music show on WNBC. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The original MTV opening montage featured footage of the Apollo 11 moon landing spliced with the MTV logo changing colors and textures on an American flag. MTV hired five original video jockeys (VJs) - Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn - to host MTV and introduce music videos. In later decades, MTV shifted its focus from music videos to various reality television shows such as The Real World, Jack
Research into video platforms
The document discusses several platforms for viewing music videos including MTV, The Box, YouTube, VEVO, 4Music, and Kerrang TV. MTV was launched in 1981 and originally focused on playing music videos but now also has its own programming. The Box and 4Music are UK channels that play music videos and related content for most of the day. YouTube allows users to upload and share various types of video clips including music videos. VEVO is a joint venture between major music companies and tech companies to host music videos. Kerrang TV focuses on rock genres and guarantees to play user-requested videos.
History of music video
This document provides a history of music videos from their origins in animated sing-along cartoons in the 1920s-1950s to their rise to mainstream popularity with the launch of MTV in 1981. MTV began airing music videos around the clock, making the music video a central part of music marketing. By the 1980s, many major artists owed much of their success to creative and appealing music videos. Today, high production budgets of $20,000 to $500,000 are commonly spent on music videos to promote songs and artists visually to fans.
Music channels
MTV is an American cable television network launched in 1981 in New York to play music videos 24 hours a day guided by on-air personalities known as VJs. Although MTV no longer plays music videos 24/7, channels like MTV Hits and MTV Jams do. The target audience is adolescents and young adults. 4 Music is a British channel launched in 2008 that replaced The Hits and consists of chart shows and occasional TV shows. Smash Hits is also a British channel founded in 2001 that contains shows dedicated to pop music, both new and old, and focuses on specific artists, based on the former Smash Hits Magazine.
History of music videos
Modern music videos are primarily used as a marketing device to promote artists' music. While the first music video filmed was in the mid-1950s, visual music - where animations accompanied music - existed before then. Key developments included the invention of the gramophone in 1900; the first sound film in 1927; the peak of Hollywood musicals in the 1940s; Walt Disney synchronizing animation and classical music in Fantasia in 1940; the invention of the visual jukebox called the scopitone in France in the 1960s; the beginnings of music television programs and shows in the UK and US in the 1960s; and the launch of influential channels like MTV in 1981 which helped music videos become a major promotional tool and art
History of mtv
MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s, MTV began focusing more on reality television shows targeted at young adults like The Real World, leading to very popular shows about musicians and their personal lives. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergistic efforts to broaden their audience base.
History of music videos
The history of music videos began in the 1950s with the first music video being filmed to promote songs. Throughout the 1900s and 1940s, visuals accompanied music in films and animations. In the 1960s, music programs on television helped popularize music videos before MTV launched in 1981, bringing music videos to a wide audience and helping define the modern music video format. Michael Jackson's "Thriller" in 1983 was a breakthrough that demonstrated music videos' potential to enhance songs.
History of music videos
The history of music videos began in the mid-1950s when the first music video was filmed as a marketing device to promote artists' music. Throughout the 1900s and 1940s, visual accompaniments to music developed from early films and animations. In the 1960s, short films were produced in France to accompany songs, and the first music television programs launched in the UK and US. Iconic music videos in the 1970s-1980s by artists like The Beatles, Queen, and Michael Jackson helped establish the music video as an art form. The launch of MTV in 1981 was a major catalyst in the popularity and growth of music videos.
History of music video
This document discusses the history and evolution of music videos. It notes that early music videos included sing-along cartoons and live-action musical performances incorporated into cartoons. In the 1980s, MTV launched and began playing music videos 24/7, making the music video a central part of music marketing. Today, high production music videos that cost between $20,000 to $500,000 are as important as the songs themselves in appealing to audiences and promoting artists.
Mtv case presentation
MTV began in the 1980s as a cable TV channel dedicated to music videos in the United States, and eventually expanded to over 170 countries worldwide primarily targeting youth aged 14-35. In its early international expansion, MTV struggled to gain popularity outside of the US until it adopted a localization strategy, developing localized content and hosts that spoke the local language to better understand each country's unique music scenes and culture. Over time, MTV was able to capture a significant share of the advertising market in most regions by adapting its programming to be more locally relevant while still maintaining some global content.
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Similar to Music channels
Mtv
MTV launched on August 1, 1981 as a cable channel dedicated to playing music videos. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" followed by the first music video "Video Killed the Radio Star" by The Buggles. MTV helped popularize music videos worldwide and became a cultural icon, especially among youth. It has since expanded globally and now broadcasts a variety of youth-oriented programming including reality shows, awards shows like the Video Music Awards, and special events from locations like beaches and Times Square on New Year's Eve.
MTV
MTV launched on August 1, 1981 with the goal of playing music videos. It had a profound impact on the music industry and popular culture by popularizing music videos. MTV also influenced music with its Video Music Awards ceremony. Over time, MTV expanded its music genres and celebrated various iconic artists while also facing some controversies at its award shows.
Research into music channels
Research into MTV and it's purposes. The presentation looks at the launch of MTV and what it has become today.
Research into music channels
MTV was first launched in 1981 and played music videos 24/7, guided by on-air personalities known as video jockeys. The original purpose of MTV was to play music videos non-stop. While the main MTV channel no longer focuses on music videos, spin-off channels like MTV Hits and MTV Jams do still play videos. From 1995 to 2000, MTV played 36.5% fewer music videos as the novelty wore off, requiring MTV to reinvent itself for contemporary audiences. Today, MTV airs mostly reality TV shows rather than music videos.
Research into music channels
Research into MTV and it's purposes. The presentation looks at the launch of MTV and what it has become today.
Music channels
Music television channels focus on playing music videos for viewers. The first and most well-known channel is MTV, launched in 1981, which helped establish the genre. MTV now includes various non-music programs alongside music videos. Other major music channels include 4Music, launched in the UK in 2008, and Viva, launched across Europe in 2009, both of which similarly mix music videos with reality and drama programming. Kerrang TV is another music channel linked to a magazine, airing nu metal and pop punk videos requested by viewers via text.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany sound in 1895. They grew in popularity in the 1980s with the launch of MTV, which was a cable television channel dedicated solely to music videos and helped propel the careers of many artists. Today, music videos are commonly used to promote new songs and reach large audiences through websites like YouTube, which allow users to easily access and share music videos.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany a song played on the Kinetoscope. They grew in popularity through the 1940s with "soundies" promoting songs in public spaces. The genre further developed in the 1960s when artists like The Beatles began using films to promote their music. In 1981, MTV launched as the first 24-hour music video channel, greatly expanding the medium's popularity and role in artist promotion. Today, websites like YouTube have become major platforms for music video viewing and promotion, with some videos receiving over a billion views.
History of music vids 2
Music videos originated in the late 19th century when the first music video was filmed to accompany sound in 1895. They grew in popularity in the 1980s with the launch of MTV, which was a cable television channel dedicated solely to playing music videos. MTV helped propel the careers of many artists as it was a major promotional tool. In the decades since, more channels like VH1 emerged and platforms like YouTube allowed users to share videos, growing the audience for music videos online globally.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. Kerrang! TV, launched in 2001, covers mainstream rock and metal bands. Channel AKA focuses on playing upcoming UK urban/grime/hip-hop music and has helped breakthrough acts in those genres. VIVA replaced TMF in the UK and Ireland in 2009.
Music channels
The document discusses several music television channels. It describes how music channels originated in 1895 with the first music video aired. MTV launched in the 1970s and became the largest music channel, known for airing music videos and charts. Other channels mentioned include Kerrang TV, which focuses on pop-punk music and allows audience input, and 4Music, a British channel that airs music-related television programs and charts shows since 2008 as part of the Channel 4 network.
History of music videos
The history of music videos began in the late 19th century with the first music video filmed in 1895 to accompany a song on a Kinetoscope. In the following decades, theaters showed films with synchronized soundtracks and jukeboxes played "soundies" featuring music performances. The Beatles helped promote their records through films in the 1960s and rock bands soon followed with promotional videos. MTV launched in 1981 and greatly increased the popularity and role of music videos in promoting artists. Michael Jackson's "Thriller" video from 1982 was hugely influential on pop culture. Today, websites like YouTube and services like iTunes have further expanded the viewing and consumption of music videos.
Music channels
This document provides an overview of several popular music channels, including MTV, VH1, The Box, 4Music, and Kerrang!TV. It discusses the origins and ownership of each channel, when they launched, their original programming focus and how some have diversified over time to include more reality TV shows and reduce music video playback. For example, it notes that MTV and VH1 have decreased music video airtime to only a few hours a day as they added more general entertainment programs.
History of music video.pptx
Music videos integrate songs with imagery and are primarily used to promote music sales. They originated in the late 19th century with early examples including films made for kinetoscopes in 1895. In the 1960s, bands like the Beatles began using films to promote their music, and the first dedicated music video shows aired in the 1970s. MTV launched in 1981 and greatly increased the promotional power of music videos, using them to help the careers of artists like Michael Jackson and Madonna. As platforms like YouTube and Vevo launched, music videos became more accessible online, engaging fans and communicating an artist's visual identity.
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MTV was launched on August 1st, 1981 to showcase music videos of new wave and rock artists. It featured five original VJs who introduced music videos. Initially, MTV focused on rock music and had few black artists. The introduction of Michael Jackson helped break this "color barrier". MTV established popular programs in the 1980s like Yo! MTV Raps and the Video Music Awards. Since then, more music channels have emerged to target different genres and demographics under the MTV brand.
History of music videos
This is a presentation of the history of music videos starting from the 19th century up until the present day.
Music channels
The document discusses the purpose and types of music channels, describing MTV as a popular American channel targeting teenagers with mainstream music across TV and online, Vevo as a diverse online channel owned by major labels, and Channel AKA and 4Music as UK channels specialized in genres like hip hop and targeting younger audiences respectively. Music channels aim to widely promote artists' music through varied styles and target markets accessible both online and on television.
History of music videos
Music videos have existed since the late 19th century when the first music video was filmed in Thomas Edison's studio in 1895. In the 1920s, synchronized sound and film were introduced in theaters. In the 1940s, short films called "soundies" featuring musical performances were shown in public places. The Beatles helped popularize music videos in the 1960s by starring in promotional films for their records. MTV launched in 1981 and greatly increased the popularity and influence of music videos, promoting many artists' careers. Other channels like VH1 and platforms like YouTube further expanded the audience for and distribution of music videos.
Music Television
The document discusses various music television channels. It describes MTV as the original and most influential music channel, playing music videos and hosting VJs. It notes Sky has the largest range of music channels in the UK. Channels mentioned include MTV Music, Smash Hits, Dance Nation TV, and Viva. Viva launched in the UK in 2009, initially broadcasting 24 hours but now airs from 9am to 3am. 4Music and Kerrang! also launched in 2008 and 2001 respectively. Magic airs mainly 1980s and 1990s easy listening music videos. The document suggests airing an original music video on these channels could help promote an up-and-coming artist.
Music vids history
Powerpoint that outlines the hostory of music videos. The two clip are the video for the song 'Video Killed the Radio Star' and 'Rio' by Duran Duran
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Media question 1b music vid theorists
The document summarizes theories about music videos from several theorists:
1. Andrew Goodwin states that music videos are an extension of song lyrics, either illustrating, amplifying or contradicting them. Music genres have distinct styles and treatments of women.
2. Roy Shuker says music videos are promotional devices to encourage record sales and chart success.
3. Laura Mulvey's "male gaze" theory argues that women are styled and function as erotic objects in a world with sexual imbalance of power, where the male gaze takes pleasure in looking at women.
4. Sven E Carlsson believes music videos can be broken into conceptual videos that don't feature the artist, or performance videos
Media language with examples from my music video
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Evaluation qu 3 ppt
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Evaluation qu 3 ppt
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Diary entry 28
The document describes a diary entry about filming the second shoot for a music video. The person decided to do a second shoot to get a wider variety of shots and add more footage. They stuck to a filming schedule they created and managed their time well, completing all the planned shots half an hour early.
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Diary entry 27
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Diary entry 19
The diary entry describes the planning tasks completed for a music video, including structuring the video with timed shots, creating storyboards by hand then scanning them, and making a filming schedule in a table. The tasks provided organization and preparation for shooting the music video.
Filming schedule 1
John Smith
Catering: Lunch will be provided from 12:30pm-1:00pm
Date: 26/1/13
Location: Harrow Weald Common
Setting Up Equipment: 10:30am-11:00am
Shooting Time: 11:00am-12:30pm
Filming schedule
The filming schedule outlines a shoot taking place on March 3rd at Swakeleys Park from 11:00am to 12:30pm. The shoot will film Scene 12 and Scene 23 from the script, and notes that close ups are needed during the argument and to watch for overhead planes during outdoor scenes. John Smith,
Proposal
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Music channels
- 2. MTV is considered to be the leading music channel and has been for many years, having their channels broadcasting all over the world. It’s has several individual channels which show different genres of music videos such as: MTV MUSIC, MTV BASE, MTV HITS, MTV DANCE, MTV ROCKS, MTV CLASSIC. It launched on 1 August 1981, based in New York City, US. The first images shown on MTV were a montage of the Apollo 11 moon landing
- 3. The first music video shown on MTV was The Buggles’ ‘Video Killed the Radio Star’ The original purpose of MTV was to be "Music Television", playing music videos 24 hours a day, 7 days a week, guided by on-air personalities known as VJs, or video jockeys For the first day MTV managed to show 87 music videos During MTV's first few years on the air, very few black artists were included in rotation on the channel. Those who were in MTV's rotation included Eddy Grant, Tina Turner, Donna Summer, Musical Youth, Herbie Hancock, Grace Jones, and Prince. The very first non-white act played on MTV in the U.S. was UK band The Specials, which featured an integrated line-up of white and black musicians and vocalists
- 4. Although the original MTV channel no longer plays music videos 24/7, several of its spin-off channels do so, including MTV Hits and MTV Jams In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of "Like A Virgin". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. Presently, the Video Music Awards are MTV's most watched annual event
- 5. 4Music launched on 15 August 2008 It is the only channel within the Box Television Network to be branded under Channel 4 and is one of the only channels in the network to be broadcast in widescreen It broadcasts 24 hours a day It shows several programmes on the channel, including Today's 4Music Top 10, Fresh Music Top 20, Your Official Top 20, The UK Airplay Top 20, UKHot40, 4Music Doubles
- 6. The channel was officially launched on 26 October 2009 The channel is owned by Viacom International Media Networks Europe and was originally a German channel. It is also the first channel from MTV that is on Freeview The channel replaced TMF As well as music videos, Viva also shows programmes from other Viacom channels including MTV, and Comedy Central.