This document summarizes the stereotypical profile of indie rock audiences. It describes them as typically being white males between 16-24 years old from working or middle class backgrounds with interests in music, concerts, festivals, and smoking. Their style is described as baggy dark clothing sometimes with neon colors, vintage styles, dyed hair, sunglasses, and over-the-shoulder bags. They are said to listen to and watch music videos daily and define themselves through their musical tastes and individual styles.
2. Stereotypical Audience Profile
• This genre is typically associated with males between the ages
of 16 and 24.
• Social Class – generally working/middle class, in education.
• Ethnicity – white
• Interests – piercings, tattoos, photography, instruments,
music, ipods, iphones, gigs/concerts, festivals, smoking, social
media.
3. • Dress sense – Generally baggy, dark clothing possibly including neon colours.
Denim jackets are quite popular as well as t-shirts with images of other indie
rock bands, or older bands. Vintage clothing is very popular and hair styles are
usually quite bright, with a lot of people having dyed hair (green, red, blue or
purple are popular colours). Sunglasses and hats are also key accessories, as well
as over-the-shoulder bags.
• How often they listen/watch music videos – They watch them almost everyday.
A lot of indie rock audiences say they ‘live, breath and sleep music’ and that
music is their lives; therefore watching these videos and listening to new tracks is
very important to them.
4. Psychographics
• Preferred musical genre is indie rock/rock/alternative
rock
• Likely to watch independent film not blockbusters
• Likely to shop at Topshop, Topman, American Apparrel,
H&M and vintage shops or charity shops.
• If a male, highly likely to be in a band
• Likely to drink on a regular basis or smoke
• Likely to attend gigs and festivals on a regular basis
• Unlikely to take part in sport competitively
• Likely to take pride in showing their individuality in
their appearance
