The author is pitching a pop music magazine called "Muse Mag" to Bauer magazines for publication. While Bauer typically publishes rock magazines, the author believes Muse Mag could succeed by filling a gap in Bauer's offerings as a pop magazine. However, as Bauer has few pop magazine readers, Muse Mag may lack an audience. But it could also be highly successful by appealing to a new genre of fans. The author argues Muse Mag would benefit from Bauer's worldwide recognition and distribution to their target young adult/teenage audience.

1. What kind of media institution might distribute your media product and wh
I am wanting Bauer magazines to
publish my magazine because I
noticed there was a gap in the range
of magazines they publish. They
usually publish Rock themed
magazines, so it would make it
different by publishing a pop themed
magazine.
However, due to Bauer not
publishing many pop
magazines, this could
possibly mean that there
won’t be as many fans if
there are only fans for
other genres of music. On
the other hand, Muse Mag
could be a huge hit and do
very well when published
in a different genre to
usual.
Some of the magazines that Bauer
magazines have published include
Kerrang, Q magazine and Mojo.
These are all worldwide magazines
that are incredibly popular. By Bauer
magazines publishing Muse Mag is
would hopefully have the same
recognition that other magazines
Bauer have published, even if it is a
different genre of music to what
Bauer usually publish. Hopefully, it
will get more recognition for being
‘new’.
These magazines are
overall a similar target
audience to what Muse
Mag is aiming at – young
adults/teenagers. This
means that Muse Mag
could be popular if it is
being published to the
right target audience.