The student learned that audience feedback is essential for improving work. Feedback from peers and the target audience on a music video helped identify specific shots that could be added during a second shoot. A comment from a female listener of the relevant genre provided an idea to add "OUT NOW" to a magazine advert. Overall, feedback throughout the project helped ensure the work was on the right track for attracting the intended audience and identifying areas for improvement.

1. Evaluation Question 3
What have you learned from your audience feedback?
S

2. S The audience I decided to attract for my music video and print tasks is
primarily males, but also females, between the ages of 16 and 24. A
stereotypical audience profile would demonstrate them to be of
working/middle class, most likely in education such as university. In
order to attract this audience, I use a young main actor, and dressed
them accordingly to what this audience would most likely wear and like.
The narrative can be seen from a social class issue standpoint, as the
„thug‟ at the end of the video pops the innocent girl‟s last balloon. This
type of audience would be very interested in this issue being
portrayed, as they themselves can be seen as hooligans or criminals
from a societal view. The narrative is the main focus in my music
video, which would appeal to them greatly as this audience would be
likely to watch films and listen to music to escape from their daily lives.
This audience listens to Indie/rock music, and therefore are less
interested in „mainstream‟ music and videos, and I have tried to keep
this in mind when developing the concept and choosing a song, as I
needed to pick something that would not be viewed as mainstream.

3. S Throughout this project I felt it would be important to gain
feedback from audiences, as being provided with another
opinion would help develop and improve your work. I
found that asking my target audience, as well as
peers, gave me great insight to how a viewer would
interpret the music video and the print tasks. It was
incredibly helpful to gain feedback from anyone, as it
allowed me to know if I was making the best product I
could.

4. S One example of helpful feedback I gained was during the
process of editing my music video. I showed the video to
various peers and a teacher and they gave me constructive
criticism about the video and the shots. They gave me
specific examples of new camera shots I could film, such as
a close-up on the converse the actress was wearing, and
this helped me decide that I had to do a second shoot for my
music video. Without this important feedback I may not have
filmed a second shoot, which would have left me with much
less interesting camera shots. This therefore proves how
essential audience feedback is, because little comments and
opinions can influence major decisions about production and
editing a product to make it its best.

5. S Throughout the whole stage of the construction of the projects, I
used feedback to ensure I was improving my work. Even if it was
something small that seemed insignificant, like asking for a member
of my audience to come over and evaluate something I had just
completed, this still helped me make sure I was on the right path in
attracting my audience. In many of my diary posts I mention
instances where a member of my audience or a peer has
commented on a piece of my work and suggested areas for
improvement. For example, during the process of making my
magazine advert I asked a 21 year old female, whom listens to my
relevant genre, what she thought I could add to the magazine advert
as I had a blank space which needed filling. She suggested adding
a subtitle of “OUT NOW”, because she said she sees this a lot on
magazine adverts she likes. This was a small but significant
comment that added an extra element to my music video, and
quickly led to me putting the finishing touches on the advert.

6. S Overall I found that audience feedback was hugely helpful
throughout the creation of my main product and ancillary
tasks. However, I feel as though it would have been helpful
for me to have held a focus group where my target
audience would assess and review my work, as this is a
frequently used by a variety of industries and could have
been very useful. When looking at my final products I am
pleased that I gained and used the improvements
suggested by different audiences, as it allowed me to
broaden my mind about what to include in my products. It
also allowed me to stay focused about who I was targeting
these products at, and the best ways I could do this.