This document analyzes a student's work for an artist named Lana Del Rey. [1] The magazine advertisement uses large font for the artist and album name to catch attention, and quotes from a music magazine to seem credible. [2] The advertisement also includes social media links and release date to target younger audiences. [3] The digipak uses consistent font and imagery of roses throughout to clearly represent the artist while standing out from other designs.

1. ANALYSIS OF
PREVIOUS
STUDENTS’ A2 WORK
Magazine Advert + Digipak
Amy Bartlett

2. The artists’ name The quote from a well-known
‘Lana Del Rey’ and newspaper impresses the
the title of the album audience and makes them
‘Video Games’ are think that it is a successful and
the biggest pieces popular album, and therefore
of font on the makes them want to buy it.
advert, which make
them stand out and
catch the eyes of The font is consistent
audiences throughout the advert, which
makes it recognisable. This
means that audiences will
recognise this particular font
The quote ‘Breathtaking’ from and associate with this artist,
a popular and well-known and therefore will be more
music magazine makes the likely to remember the artist.
audience intrigued and
makes them want to buy it
because they know a reliable The advert includes several
magazine which focuses different ways of accessing the
solely on music, likes the album, like social media
album networks like twitter, as well as
itunes. This is a very clever
The five stars are clear and thing to include on the advert
eye-catching even though because target audiences for
they are at the bottom of the this album will most likely be
advert. These 5 stars younger, and will use social
impress the audience and media sites daily. The release
attract them to buying the date is also included.
album because they know
that it is a good album.

3. The title of This front cover is very eye-catching. The use of the bright colour
the album red for the rose grabs the audiences’ attention, as well as the white The bright
is ‘Video glow used on the album title. red hair
Games’, on stands out
e the from the rest
artists’ of the cover
most and grabs
popular audiences
songs. attention.
The cartoon-
like effect
Large makes the
eyelashes whole cover
are used original and
again, just unique, and
like in the most
music importantly
video, in memorable.
order to
stay
consistent The artists’ name
with is clearly An eye-catching
costuming visible, and the button is also used The lyrics to one of the The black dress from the
font is consistent to show all the artists’ songs is clearly music video is used
with the rest of popular songs presented on the digipak. again for this
the digipak, as included on the This is to highlight that cover, highlighting the
well as the album to encourage this is one of her most consistency and
magazine advert people to buy it. popular songs. suggesting a star image.

4. This is a simple but consistent and The image of the artist has once
unique CD. The same font is used for again been edited, making it
the text, as well as shadows around seem cartoon-like or almost like
them created to grab attention from a painting. This makes it very
audiences. recognisable as being this
artists’ work.
The image on the actual
The background When looking closely, once again
CD is a rose, which is
pattern is again of you will see that the background has
consistent with the rest of
little roses, which roses in it. This adds a unique effect
the digipak. This also
emphasises how and will stand out from other
suggests it is being used
important this is in digipaks, because this attention to
as a piece of iconography
recognising the artist. detail makes the cover that much
for the artist.
better and more interesting.

5. The title of the album
is again included on
this cover, highlighting
a clear consistency
throughout all this
students’ print work.
The theme of roses is This student has made an
again included in this interesting decision to
cover, but is much name ‘CD 1’ and ‘CD 2’
clearer on this cover as ‘Level 1’ and ‘Level 2’
as it is not hidden in which makes it much
the background. The more intriguing and
red of the roses is unique. Presenting these
very bright which pieces of text diagonally
highlights its also makes it more
importance. unique and appealing.