The author proposes that an independent media institute would be best suited to distribute their niche music magazine, as it targets individual fans and independent businesses. An independent label called Alpha Media Group successfully helped the magazine Blender grow from a small, individualist publication into a mainstream one. The author's magazine could similarly start in independent record stores and gain popularity through word-of-mouth. Partnering with independent TV programs could also generate early advertising revenue. Initially losses may occur due to low awareness, but profits could be earned over time as the brand becomes better known and expands its audience through the website and donations.