The document discusses how the creator's ancillary texts (digipak panels and magazine advert) effectively combine with their main product (music) to promote it. The images used in the ancillary texts are taken from the creator's music video, linking the visuals. Panel 1 features a striking image that references a key storyline moment. Panels 2-3 continue linking to themes and locations from the video. Panel 4 features an edited image that ties to other digipak images and reinforces themes. Real album covers are examined, showing trends like modest, abstract, or landscape images without the artist, which the creator has followed. The magazine advert uses a video still referencing the title and storyline to clearly

1. How effective is the
combination of your main
product with ancillary
texts?
BY SORREL GRUNDY

2. Digipak – Panel 1
My ancillary texts combine well with my main product to create a coherent
promotional package as the images used in my ancillary texts are from my
music video. This is the first panel of my digipak, the image I chose to use
was a powerful one of the female performer lying on the road.
I chose this image because it is shown throughout the music video and so
will be familiar to the audience, also it is a striking image which I was able
to enhance during editing. This links not only to the visual of the music
video but also to a key part in the storyline as at this point the female
performer had just been hit by a car and so brings up many questions
about whether she is injured or even if she survives.
This image is linked to the main product as it links to the representation of
the drivers guilt which is reflected in the recurring flashbacks to the girl in
the music video. This image is striking in that it has been reversed which
further reinforces the recurring flashbacks experience by the traumatised
driver.

3. Digipak – Panel 2+3
These are my two central panels which includes the
disk tray for my CD. The images for these panels are
both taken from my music video and edited. I chose
these images because they link both to the main
product but also to each other well as they will be
seen together I thought that this was an important
aspect of these two panels. Both images are overlays
and include a shot of Earlham Park which is a popular
park in Norwich and so reinforces the locality of the
main and ancillary products. Both images link to the
themes of confusion and guilt from the music video.
The confusion is shown through the use of overlays
and so the distortion of the image and the guilt is
shown through the images of a road in panel 2 and a
car door in panel 3 as this links to the car accident.

4. Digipak – Panel 4
This is the final panel of my digipak and includes both a track list and
bar code. The image I have chosen for this panel is also from my
music video although it has been changed through editing. I decided
to keep the image in mostly black and white even though all of the
other panels are in full colour so that it would stand out and get the
consumers attention. I chose this image because of the composition
as it worked well with the track list. I also chose this image because
of the placard as they were a vital part of the music video and so
links the ancillary text to the main product once again which
increases the relation to the audience. This image also links to the
other images of the female performer in the digipak as in all of the
images a road is part of the composition of the image which
reinforces the themes of guilt and key parts of the storyline.

5. Real Productions
These are examples of real productions for artists who are
similar to Scarlett Parade. The cover art for their albums is
modest and does not have an image of either the performers or
artist on them. The font used by the Arctic Monkeys on their
cover art for “Leave Before The Lights Come On” is stylised, this
is done to catch the eye of the consumer as there is no
underlying image on this cover art. The cover art for the Arctic
Monkeys is commonly abstract, an example of this is their cover
art for the album “AM” as they have used an image of a
sinusoidal wave which could be interpreted as many different
things. However the cover art for Marcus Foster, who is also a
similar artist to Scarlett Parade, for the album “Nameless Path”
uses an image of a house which seems to be in the middle of
nowhere. This has a strong connection to both the title of the
album but also many of the tracks on said album.
The convention of having the performer or artist on an album
cover seems to be, from my research, used more by
mainstream artists than independent ones. This is shown
through the album art for Ed Sheeran on his album “+” and
Alison Moyet on her album “The Minutes”. This image like
some of the ones I have used has an overlay effect used on it.

6. Magazine Advert
This is my magazine advert for my main product. This links to
my digipak and my main product in relation to the title of the
track and the title of the album and the composition of the
images that I have used. The title of the track is “Summer
Song” and this links all of my ancillary texts to my main
product as in all three mediums the trees are in full leaf and
the sun is out which are connotations of summer. Another
link between my ancillary texts and my main product is the
title of the album which is “Betrayal”. In my digipak the final
panel has the female performer holding a placard which says
‘betrayal’ and the image on my magazine advert has the two
performers sitting apart and not looking at each other which
also signifies betrayal.
I used a screen shot from my raw footage for the image on
my magazine advert so that it links to my music video which
is a convention of album posters as shown by the “Leave
Before The Lights Come On” poster by Arctic Monkeys, this is
an image shown throughout the music video and it an
important part of the story. I chose to do this for my ancillary
texts so that there was a clear link between them and my
main product.