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Question 2
Panel 1
For my first panel, I decided to utilize a starkly
contrasting and macabre color palette consisting of
purely white and black in a silhouette-portraiture
style to emphasize the mood and themes of Elle
Mary's music. I decided to use the graphic of the
protagonist with a blindfold, as it acts as an
interesting and unusual image to pique the
audience's attention. This also follows a resurgence
in more unorthodox art styles (such as silhouette
portraiture, minimalism etc.) in modern album art,
as seen in album covers such as Royal Blood's
album of the same name (2014), and Lorde's Pure
Heroin (2014) - the latter of which provided
inspiration for the text choice, alongside Florence
and the Machine's Shake It Out and Spectrum.
Panels 2 and 3
With my panels two and three I used the conventions of
digipaks. Panel three is where the CD is placed, I chose the
photo I did so that when the CD was placed over panel 3 it
wouldn't cover my album artwork, the image itself is from my
video and the panel 2 used the continuing motif of the
blindfold. Another convention which we used was to include
the photo of the actor from the video (which is usually the
artist themselves) in the digipak.
Panel 4
For the final panel, I decided to mimic the effect that
had been given in the first panel by recreating the
silhouette effect. A few changes were made
however, such as the use of a static texturisation to
the doorway beneath the 'Exit' sign. The entire panel
is a reference to two of the themes of the video; the
first is that of entrapment and imprisonment of the
younger generation, as the static mimics a jail cell's
bars, and the exit sign adding a particularly cruel lure
that could be interchanged with any 'ways out'
provided to young people. The second is the
recurring theme within the video of abandonment,
as the character – Rose - makes her last appearance
in this shot lifted from the video, after spending the
entire video leading – and running from – the
protagonist.
Advert
For my advert, I decided to break some typical conventions,
namely those of the usage of social media on many
contemporary advertisements. This was chosen because I wanted
to keep the advert uncluttered to draw attention to the graphical
choice of a circle around the protagonist of heightened contrast
and enhanced coloration; specifically chosen to reinforce the
theme of entrapment and imprisonment of today's youths,
making it potentially more marketable to the chosen audience
(Older teens and young adults of both sexes). The advert is also
unlike a lot of modern advertisements, which seem to take the
route of 'more is better' making them much more cluttered and
difficult to decipher, such as the advert for Florence and the
Machine's 'Lungs' Album (released in 2009). I chose this
particular route because I wanted to keep the inactive and almost
passive depressed feeling that the video maintains as a display of
the feel and mood.

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Question 2

  • 2. Panel 1 For my first panel, I decided to utilize a starkly contrasting and macabre color palette consisting of purely white and black in a silhouette-portraiture style to emphasize the mood and themes of Elle Mary's music. I decided to use the graphic of the protagonist with a blindfold, as it acts as an interesting and unusual image to pique the audience's attention. This also follows a resurgence in more unorthodox art styles (such as silhouette portraiture, minimalism etc.) in modern album art, as seen in album covers such as Royal Blood's album of the same name (2014), and Lorde's Pure Heroin (2014) - the latter of which provided inspiration for the text choice, alongside Florence and the Machine's Shake It Out and Spectrum.
  • 3. Panels 2 and 3 With my panels two and three I used the conventions of digipaks. Panel three is where the CD is placed, I chose the photo I did so that when the CD was placed over panel 3 it wouldn't cover my album artwork, the image itself is from my video and the panel 2 used the continuing motif of the blindfold. Another convention which we used was to include the photo of the actor from the video (which is usually the artist themselves) in the digipak.
  • 4. Panel 4 For the final panel, I decided to mimic the effect that had been given in the first panel by recreating the silhouette effect. A few changes were made however, such as the use of a static texturisation to the doorway beneath the 'Exit' sign. The entire panel is a reference to two of the themes of the video; the first is that of entrapment and imprisonment of the younger generation, as the static mimics a jail cell's bars, and the exit sign adding a particularly cruel lure that could be interchanged with any 'ways out' provided to young people. The second is the recurring theme within the video of abandonment, as the character – Rose - makes her last appearance in this shot lifted from the video, after spending the entire video leading – and running from – the protagonist.
  • 5. Advert For my advert, I decided to break some typical conventions, namely those of the usage of social media on many contemporary advertisements. This was chosen because I wanted to keep the advert uncluttered to draw attention to the graphical choice of a circle around the protagonist of heightened contrast and enhanced coloration; specifically chosen to reinforce the theme of entrapment and imprisonment of today's youths, making it potentially more marketable to the chosen audience (Older teens and young adults of both sexes). The advert is also unlike a lot of modern advertisements, which seem to take the route of 'more is better' making them much more cluttered and difficult to decipher, such as the advert for Florence and the Machine's 'Lungs' Album (released in 2009). I chose this particular route because I wanted to keep the inactive and almost passive depressed feeling that the video maintains as a display of the feel and mood.