Holly Taylor analyzed existing music videos to understand conventions for her own music video. While some elements like camerawork and characters conformed to conventions, other aspects like editing techniques and narrative style challenged conventions. She included a title introduction like in The Smiths' music videos to attract fans, but challenged conventions by making the title dissolve to link it to the theme of relationship breakdown. Holly used two settings - a park and house - to remain visually engaging but more realistic, challenging conventions by limiting locations despite including multiple. The narrative took inspiration from Fight Club by rewinding events, challenging typical indie music video style. Special effects and a black and white filter at one point also challenged conventions. The two main characters fit typical indie genre conventions
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
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• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Untitleddocument (2)
1. Holly Taylor
In what ways does your media product use, develop or challenge forms and conventions
of real media products?
For my music video, I was influenced by already real media products in particular with the theme of the
narrative I created for my music video as well as with the overall style and characters in my video. For
preparation for my music video, I analysed already existing music videos in order to understand the
already existing conventions of music videos I intended to take inspiration from. Aspects in my music
video such as camerawork and characters are typical conventions of music videos and so therefore
conforms to typical forms, however, there are aspects of my music video that challenge forms and
conventions of music videos such as editing techniques and narrative style which differs from the
narrative I took inspiration from. I decided upon conforming to typical conventions of previous media
products by including an introduction to my music video. This is similar to The Smiths' music videos, such
as for This Charming Man where the title appears at the beginning in a bold white font and fades through
the editing where they include the title of the song as the introduction this is to establish the name of the
song straight away so it is easily recognisable for audiences and can attract an already established target
audience of fans of The Smiths.
However, I challenged forms and conventions by using an editing technique in order to make my
introduction title dissolve, this was in order to link the title towards the underlying theme of a relationship
breakdown and how easily relationships can be dissolved and so conventional forms of media products
have been challenged.
2. Holly Taylor
For the setting of my music video, I analysed three other music videos before
deciding upon settings to include in my music video. In previous music videos
that I analysed, I established that multiple settings are often used in music
videos in order to maintain a visually enticing appeal to the music video.
However, in some of the music videos I analysed, a constant setting is used,
such as in the music video for Take That's Said it All. In this music video, the
only setting featured throughout is the setting of a performance stage and
backstage of this setting, yet the video is still engaging for the audience. And
so, throughout my music video, I decided upon using the main two settings of a
park and also a house intended to be the character of Alex's home. I decided
upon just using two main settings which challenge yet conform to typical
conventions of music videos. As although I have featured more than one
location, I have limited my choice of settings to just two, this is in order to still
appear visually engaging for the audience yet more realistic which is how I
intended my music video to appear. I chose to use the setting of an empty
isolated park when the character of Alex was alone to make the feeling of
isolation become evident as well as a cold looking colour palette with a frosted
look to the setting. On the other hand, I chose the locations of a warm colour
palette home in order to establish the happy emotions the characters felt when
they were together in their relationship.
For the narrative of my music video, I
broke typical conventions but also
conformed to their conventions. My
narrative took inspiration from the
narrative of Fight Club, as I decided
upon using the theme of events rewinding to reveal the fact
that the whole events that were previously depicted at the
first half of the music video were
imagined by the male protagonist, this
challenges typical conventions as this
style of narrative isn't typically used in indie music videos.
Through the special effects of my music video I changed
the colour effect over the whole clips, to a blue colour, this
was in order to establish the colour conventions of power
and create a dreamlike effect for the music video. I used the
colour effect of black and white effectively to challenge
conventions of music videos by using the black and white filter as a symbol of a
moment of clarity for the main protagonist before the events are rewound to
reveal how the events were a figment of his imagination. I chose the rewind
transition to challenge typical conventions of music videos as this transition is
not typically featured in music videos and therefore makes my video appear
unique.
3. Holly Taylor
The two characters that feature in my music video are typical of the indie genre, as the two main
characters are female and male teenagers as shown through the
establishing opening shot of Alex at
the beginning of the music video
this therefore conforms to the
typical conventions of the indie
genre. Throughout the scenes
featured in my music video, the
couple are shown to be doing
typical things teenage couples
usually do such as watching films
together and taking a selfie together.