The document discusses how the designer of a music album package effectively linked the ancillary texts (digipack panels, flyer, magazine ad) to the main product (music video). The designer used consistent motifs and images across all materials, primarily focusing on the main female character from the video. On the album cover and panels, she is depicted holding a gun to represent empowerment and the video's message. Colors, fonts, and effects from the video like split screens are also replicated. The materials work together to tell the story and themes of the video in a coherent promotional package.

1. QUESTION 2: HOW EFFECTIVE IS THE
COMBINATION OF YOUR MAIN PRODUCT
WITH ANCILLARY TEXTS?
By Jessica
Doran

2. PANEL 1 ( FRONT COVER ):For my front panel, I believed it was essential to use my main character as the
main image. I wanted to use her as almost 'the face' of the album and to
continue the focal point of her character within the forest as I had done
throughout my video. This is why throughout the digipack, there are only images
of her and not the men that vaguely feature in the film. The front panel,
furthermore, links to the ideology maintained in my video. It promotes the
message of an empowered female with the image of Freya holding the gun
with strength and a fierce glance at the audience. To engage with similar bright
colours and tones featured in my music video, I also decided to raise the
brightness and contrast of the image of Freya with the gun. This allowed me to
develop a direct link between the use of effects in both my music video and my
print productions, so that my audience can identify with the high contrasted
colours, that connote the punk genre and disorientated narrative.
I have however kept to the use of forest colours such as greens, browns and
whites for my front panel. This develops a link to the reggae genre that my
band 'The Piratones' slightly resemble also. Since reggae music originated from
Jamaica in the late 60's, green is a dominating colour when promoting their
music since it is one of the three colours in the Jamaican flag. This link therefore
seemed a good way of making a subtle reference to the reggae genre.
Additionally, the use of green/earthy colours is to reflect the title of the album
'The Forest of Sin' and make sure I am engaging with the forest throughout as
the focal point in my video, and then my print productions too. If I were to use a
different colour scheme, my audience may not be able to engage with less
clear link between texts and would therefore not identify with my print
productions in relation to my video (that could be a metaphor for the girls
imagination. This is referenced in the film ‘The Piano’ directed by Jane
Campion), with the concept of the trackless forest in this film reflecting a world
without boundaries, a world of the imagination or the language of the psyche.
Alternatively, the forest could reflect Freud’s theory of the unconscious mind or
the ID which can roam without the restrictive forces of convention, to which my
female character is desperate to break away fro, reflecting the punk genre.

3. PANEL 1 (FRONT COVER): The horizontal split screen that I have used for panel 1 is also a deliberate
way to link to the girls split personality within the music video. The image
subtly references her schizophrenic disorder, by suggesting there are two
versions of her character. Alternatively also, to an audience member who may
not completely get that the character supposedly has schizophrenia (since I
have left it for interpretation), may relate the split screen to the disorientated
narrative structure and common use of split screen within the music video itself.
Quick cuts between reality and the girls mind created confusion within the
video that I have tried to mirror with the split screen used in the front cover.
This sets the tone for the rest of the digipack, using an unusual look to panel 1
to connote the non-conformative attitudes of youth and the punk genre I have
kept to throughout.
It has additionally been important for me to reference the gun in my Panel 1,
in order to suggest the main plot and climax of the video, that other artists
such as Foster The People (drug image) or Sia (the hidden identity and
recognisable two coloured hair) , use in order to enable their target audience
to identify with the specific message within the video. Here, the symbol of the
gun reflects the feminist ideology of the video in that the female is strong and
empowered and essentially the triumphant character by the end of the video.

4. THE FLYER:
The only significantly diverse colour I have added is for the fonts of my
print productions, and this is deliberately to link to the bright pink punk
title/font used in my music video. Here, I have created a direct link
between the two texts by using the same style of title for my front cover
and video. In specific, it highlights the punk genre embedded throughout
the video and continued in my digipack, by using a glimpse of bright
pink to identify with a similar font that the Sex Pistols used, and that will
introduce an anti-establishment ideology to the cover of the album in
relation to the rebellious female character in the video.
I have attempted to relate my flyer
to my ancillary texts by again, using
the artist on the cover to
demonstrate the focal point of the
female character in the video. The
manipulated image of her character
on the back of the flyer, is then to
reflect the idea that she is turning
into the forest, or alternatively that
the forest is a part of her, as I
explore throughout the video.

5. PANEL 2 AND 3:For my second and third panels, I have tried to continue the
theme of disorientation featured in my music video and
introduced in my front panel. This is to develop a certain
fluency in my productions and suggest an ongoing theme of
confusion and individuality, that perhaps relates to the
anarchic punk genre. My inspiration came from the use of
pop art as a common use of advertisement. This new form of
artistry peaked in the 60's, beginning as a revolt against the
dominant approaches to art and culture and traditional
views on what art should be. Young artists felt that what
they were taught at art school and what they saw in
museums did not have anything to do with their lives or the
things they saw around them every day. I felt this reflected
the personality of my female character, since she feels she
cannot follow what society wants her to be like and her
perception of life, as we see in the video, is nothing to how
we would 'normally' see life. Furthermore, panel's two and
three enhance this breaking of tradition and conformity that
is longed for within my video, and I can continue in my print
productions by referencing pop art as a cultural movement
seeking to break tradition. (Those such as Andy Warhol
were key influencers in the pop art movement).
My design choice to include very similar pictures on both
panel two and three, and to have them face each other
conforms to the notion of a coherent promotional package
also. This is because digipack's such as those of Rhianna, The
Strokes and Foster the People use either the same image or
two different yet co-ordinated images for their panel 2 and
3 to develop a coherent structure and professional look to
the album. The fact that this is an element of a digipack that
artists of multiple genres (pop and rock) have used,
demonstrates that having different panels for panels 1 and
2 is a convention within albums. By conforming to this
commonality, my potential audience will be able to engage
and recognise my designs as a typical portrayal of an
album panel that is used across various different genre's of
music.

6. CD/ REOCCURRING
MOTIFS:As previously said in question 1, I used
a reoccurring motif within my video of
my female antagonists eyes. This
explored the idea of the audience
having a 'gateway to her soul' and
looking into her perception of reality
as the camera shifted into the depths of
the forest. I continued this motif for my
CD design, to develop a coherent
package and remind my audience of
my intentions to refer to the
complexities of the imagination and the
human condition, since the narrative of
the video predominantly deals with this.
The motif of the eyes additionally
maintained a haunting image of the CD
cover, that suggests the strength of my
character reflected at the end of the
video. It's as if Freya continues to watch
over the audience and I think this
heightens her empowered image as a
female artist, embedding the
reoccurring motif additionally to allow
my audience to identify with her
character personally.
Music Video Images:

7. PANEL 4:
For my panel 4, I also decided to conform to
the conventions of promoting the artist that I
had maintained throughout my music video
and continued within my print productions.
Having used Freya's face for Panel 1, 2 and 3,
I had to maintain this continuity and use her
image for panel 4 too. I specifically sought to
use an image that used the rule of thirds in
order for there to be a space where I could
include to track listings in the centre of the
image without covering the artist's face. This
panel became a reflection of the vast and
continuous use of close ups I use of Freya
throughout the video. Additionally, the final
scene in my video, there is a shot of the
camera turning in a spiral as Freya lies on the
floor, and it fades into a close up of her
smiling face. For my Panel 4, I have similarly
used an image of Freya lying down, to reflect
a similar structure in my music video. For
example; this image ends the video, and here
a similar close up is used to finalise the print
productions with panel 4 being at the back of
the digipack. This allows me to create a
slightly threatening element to my female
antagonist that I intended to communicate in
the video. The close ups maintain the feeling
she is closer to the audience, suggesting her
strong and fierce as we can see her intense
facial expression which is almost intimidating
to the audience.
MUSIC VIDEO
EVIDENCE
/USING CLOSE
UPS IN BOTH

8. MAGAZINE ADVERT: My advert has combined motif's used from my
digipack and music video, in order to develop a
coherent package and promote my band in the
most professional way. For example; I have
focussed on using the split screen effect seen in
my music video and for panel 1 of my digipack,
in order to conform to the disorientated feeling
of the female character's mind and to reflect
her two split personalities within the fractured
self. In addition to this, I have used an image of
Freya looking directly into the camera in order
to develop a continuity of audience and artist
identification, as used in Sid Vicious’ ‘My Way’.
This is something I have used throughout my
video and digipack to engage the audience
with the main female character but also mirror a
threat to outer society similar to in my music
video when she points the gun at the audience
and mirrors the shot from ‘My Way’. Hence,
making my package coherent by continuing this
way of identification into my magazine advert.
Of course, it was also very important for me to
feature one of the members of the band on the
front cover as I have used Freya's character
throughout. This has been a prime way of
allowing the audience to identify with the artist
personally, seeing as they engage and identify
with her unique image and are introduced to the
inner workings of the character's mind through
the video. Potential fans of punk could be
drawn to my art work since Sid Vicious in the
music video fires at his audience who represent
the establishment. My female performer mirrors
this with the illusion that she kills the drug
dealer, suggesting a metaphorical shot at
rampant misogyny in the music industry that is
prevalent throughout my video.
SID VICIOUS – ‘MY WAY’ LOOKING AT THE AUDIENC
LINK WITH MY MUSIC VIDEO AND
CONTINUED LOOK INTO THE
AUDIENCE IN MY MAGAZINE
ADVERT

9. SIMILARITIES IN ‘BEST FRIEND’ BY
FOSTER THE PEOPLE:Similarly, the album art for Foster The People's 'Best Friend' conforms to the
conventions of a coherent package, by using the symbol of drugs on their cover to
engage with the message of artificiality and abusing drugs within the video. This
becomes important for the audience to recognise and identify with the song itself.
Here, the image of the drug being split open into the 'best friend' track title,
becomes a metaphor for the narrative of the video. It suggests a motif of envy and
jealousy of people more beautiful than ourselves, and the danger of the drug
(shown with the skull and cross bones) enforces how women are feeling this way due
to the high and unrealistic body standards set by men and the industry that are
forcing many to resort to drugs, and other lengths to achieve an ideal figure and
perception of beauty. The tablet in the album cover therefore, becomes an integral
way of communicating the message of the video and creates a coherent package by
doing so and not diverting away from the issue the song is about, but continuing the
motif into the print productions. This continuation of the theme of drugs, that are used
to achieve an unrealistic body image in the video, will enable their audience to
identify with the album cover fully, since it sticks with the ideology and aim of the
video. It is also a broad issue that effects many women across the world and to
divert away from this on the album cover wouldn’t enable an audience affected by
the issue, to notice the album as being linked directly to the issues raised in the song.
This is why in my own ancillary texts, I have specifically stuck to images of my female
artist since she is the focal point throughout the video and I have also tried to stick to
similar colouring of the forest to suggest the motif of the mind and nature present in
the video. Of course however, enhancing these colours to make sure I engage with the
punk sub-genre of the video also. Similarly to this, I have additionally used the motif
of the gun to be used on first panel in order to mirror the main turning point of the
video, and the message of rebellion and strength that my female is intended to
symbolise. The gun therefore was an essential way in linking my ancillary texts and
video together.
LINK : FOSTER THE PEOPLE ‘BEST FRIEND’ –
https://www.youtube.com/watch?v=Ndzln1UEyf0