The document discusses how the media producer's digipak and music video both use and develop conventions of real media texts, as well as challenge some conventions. Specifically, the digipak uses a standard 4 panel layout but develops conventions through the use of track titles, artist positioning, and an art deco visual style. The music video uses close-ups of the performer as a motif but challenges conventions through its dark urban setting. Both works employ intertextuality, most strongly referencing Bob Dylan and Sinead O'Connor.

1. Question 1: In what ways does your
media product use, develop or
challenge forms and conventions of
real media products?
- Austen Nuttall

2. Introduction
Both my digipak and music video have
used, developed and challenged forms and
conventions of real media texts.
This is either through the use of
intertextuality, developing a concept from a real
media text such as the use of lighting, and even
taking inspiration from the ways which the artist
is portrayed in the production.
To begin, I will discuss my print productions.

3. Digipak
I used the convention of the digipak layout by
using the standard 4 panel layout for my digipak
production.
The 4 panel layout is used on similar artist’s and
band’s digipaks. For example, Steve Harley’s
“Stranger Comes to Town”.

4. I chose not to use a 6 panel design layout.
The 6 panel design layout is too complicated and can
become too repetitive.
For example, on Joe Power’s digipak, the same
photograph of him is used on panel 4 and 6.
2 3 4
5 6 1

5. Panel 1

6. I have developed the use of track titles on my
digipak.
Newspapers are used throughout my music video
as they are a source of the latest information; my
chosen track title on my digipak production is
similar to how the meaning and use of Lady
Gaga’s “Paparazzi” is used on her digipak.

7. “Paparazzi” means a freelance photographer who
pursues celebrities to get photographs of them.
In relation to Gaga’s
digipak, the title of the
track is represented by
the use of a photographer
and camera on the
digipak. I developed this
idea by using newspapers
on my digipak for the title -
``````````````````````````` “Information”.

8. The position of my artist’s name, “Brian Korteling”
is located bottom right.
I have developed the way which mainstream artist's
and band’s position their names.
For example, on Olly Mur’s digipaks, his name is
placed top left.

9. Panel 2 and 3
2 3

10. Art Deco
I have developed the art deco visual style for my
digipak, but specifically for panels 2 and 3.
“Art deco first appeared in France during the
1920s, flourished internationally during the 30s and
40s, then waned in the post-World War II era. It is an
eclectic style that combines traditional craft motifs with
Machine Age imagery and materials. The style is often
characterized by rich colours, bold geometric shapes, and
lavish ornamentation.”
- http://en.wikipedia.org/wiki/Art_Deco

11. The development is through the use of rich colours;
red, white and black. These have a strong affect on
the viewer – Why? More is explain in Question 2.
Examples of art deco:

12. Panel 4

13. I’ve used the positioning of the track list.
I’ve place an image of my artist on the right of
panel 4 because we read from left to right.
The customer will instantly see who the artist
is and then what tracks are on the CD.

14. However, I have developed the position as many
track lists on mainstream artists and bands are
located on the left or in the centre, such as on
the album “21” by Adele and Bruno Mar’s
“Unorthodox Jukebox”.

15. The bar code is a convention of real media texts, which is
used for quick transactions of the digipak in-store and
is positioned either the right or left bottom corners.
I used the convention by positioning the bar code in the
bottom right of my digipak.
However, I was tempted to challenge this by positioning
the bar code in the bottom middle instead, as the
overall presentation appeared more stylish.

16. Magazine Advert

17. Layout
I’ve used the convention of layout by displaying the
digipak, website and date of release on my magazine poster.
Two examples which also use the convention are Adele’s “21”
and Coldplay’s “X&Y”.
However, to keep to my
panel 4 design, I have
developed the convention
of placing the digipak on
the left, for the same
reasons mentioned earlier
for panel 4.

18. Music Video

19. Performer
I have used the convention of the music video
by including the artist in close ups throughout.
Andrew Goodwin’s theory states that the
“record label will include the need for lots of
close ups of the artist or band”…

20. The development of close ups of the performer is
through the use of a recurring motif (a close up
shot).

21. A motif is used in Coldplay’s “Shiver”. However, the
motif is the band playing instruments and not of a
single performer like my music video. (Video below
PowerPoint slide).
https://www.youtube.com/watch?v=LpwW4iraV3Q

22. Location
I have used a dark urban mise-en-scene. This challenges
bright, hopeful, colourful locations seen within most
mainstream artist’s/band’s music videos. Locations such as
in a studio, a forest, at the coast, or on a summer’s day.
Below are examples from my music video. On the next
slide, there are examples of real music videos.

23. Michael Bublé - "Haven't Met You Yet"
One Direction - “Kiss You”
Ed Sheeran – “Open Your Ears”

24. Intertextuality
I have used intertextuality in my music video. Although
weak, one intertextual reference is to Bob Dylan's
"Subterranean Homesick Blues“.
The reference is the use of holding up a notice board. An
example is below:

25. The strongest use of intertextuality is to Sinéad
O'Connor‘s - “Nothing Compares 2U”.
The reference is through the use of a close up
shot of the artist looking towards the
audience, emotionally connecting to them.