1) The student created a music video, digipak, and advertisement that were all connected under the student's record label named Ruby Records. 2) The Ruby Records logo, featuring a dispersing rose, was used on the back of the digipak and blog to connect the products. Photoshop was used to keep fonts, color schemes, and patterns consistent across products. 3) For the digipak and advertisement, the student took photos of the singer in the studio against a black and white color scheme, and used brush textures downloaded for the project. Tree branches and paint splatters were main visual themes connecting the products to the music video's settings.

1. Question 2:
For the course I didn’t just have to create a music video, it was the epicentre of
the three media texts: [SHOW ALL THREE ON SCREEN]Digipak, advertisement
and the music video. By doing this everything had to appear as a professional
media product as each text had to come together to produce a sense of brand
identity and synergy. My record label was named Ruby Records [SHOW LOGO]
with the logo of a rose falling apart – an image that [SHOW DISPERSION VIDEO]
I Photoshopped using a technique called dispersion. This logo can be seen on
[SHOW BACK OF DIGI PAK AND BLOG] the back of the Digipak next to the
disclaimer message, as well as the background o my blog. It is important that the
audience can always refer to the record label so that the products are always
under the same name and not scattered and unorganized, but iconic and gives a
visual reinforcement of my institution. Another way this can be done is by
keeping the same design throughout the products down to the smallest detail, as
previously seen. [SHOW ALL TIME LOW SIMILARITIES] Before deciding these
details, however, I had to give it a lot of thought in the content of what would be
expected for a product of my genre?
I used Photoshop for both the Digipak and the advert [SHOW DIGIPAK IN
PHOTOSHOP], just as I did for the record label logo. By doing this I could make
sure that aspect such as font[SHOW DOWNLOADED FONT], colour scheme and
patterns [SHOW DOWNLOADED BRUSHES]stayed the same – allowing each of
the ancillary text to be familiar to each other. [PUT THEM SIDE BY SIDE] For
both the Digipak and the advert I first did a Photo-shoot of Matthew, who plays
he signer and protagonist SHOW HIM IN VIDEO], in the studio. [SHOW
PHOTOS FROM PHOTOSHOOT] I had him in a number of poses that I had taken
inspiration from in other albums that matched my genre[SHOW PANIC! AT THE
DISCO ALBUM COVER], in different lighting and camera settings to see every
alternative. After finding the one I liked I preceded to Photoshop it using a
number of brushes I had downloaded specifically for this[SHOW SITE THAT
BRUSHES WHERE DOWNLOADED FROM]. I made sure to save these to my
folders so that I could use the same brushes again when it came to other parts of
the ancillary texts. I wanted to use the colour scheme of black and white that is
well known for old rock albums.[SHOW ROCK ALBUMS IN BLACK AND WHITE]
I felt that it fit quite well with how the song was both slow and sad, yet
proceeded into a faster, louder chorus with more emotion. This is associated
with the colour’s that represent depression and loneliness – the two main
feelings portrayed in the song.
For my Digipak I used the four-panel template,[SHOW TEMPLATE] for the front
and back cover, the inner front over and the CD panel.[SHOW SONG LIST] The
song list was on the back, [SHOW TITLE AND MAIN IMAGE] the title and main
image on the front, [SHOW CD DESIGN] and the CD design on the inside
matching with images that were used for the background. The two main[SHOW
TREES AND PAINT SPLATTER DESIGNS] designs were trees branches and
paint splatters. I believed this went well with my music video as the two main
setting were the[SHOW FIELDS AND ART CLASSROOM] fields that were
surrounded by trees, and the art classroom were the video finished with the
paints falling.

2. My magazine advert used the exact same themes, creating a collective identity
[FLASH THROUGH SIMILARITIE IN MY PRODUCTS] for my products and
helping it to be recognisable to the audience. As with many other commercial
aspects of the music industry star image has been used in the same genre: Rock,
[SHOW OTHER ROCK ALBUMS WERE SINGER IS MAIN STAR IMAGE]were the
main singer is the main member of the group shown – again, to help their star
image more iconic to the audience. I used a different image of Matthew for the
[SHOW BOTH ORIGIONAL IMAGES THAT WERE USED FOR ADVRT AND
DIGIPAK] poster that I felt would fit with the design I’d sketched out. I then
continue by adding the paint splashes and tree branches after turning the images
black and white. I also made sure to use the same[SHOW FONTS OF POSTER
AND ALBUM COVER] font as I did for the Digipak for the title of the group and
album name – again for collective identity and recognition. The reviews for the
album[SHOW REVIEW FONTS] were in a different font to help separate the
outside opinions from the record labels creative control decisions. The names of
the reviews were used[ZOOM IN ON THE NAMES OF CRITICS] as they were
well know as music critics and even institutions that have their own music
channel[SHOW LOGOS OF INSTITUTIONS OF MUSIC CHANNELS CONNECTED]
– therefore deciding further the ease of access the audience would have to the
products.
I believe that the design choices for all parts of my product have went well as
they all have important and easily noticeable links to each other, again
reinforcing synergy. But the most important part is that it all comes back to the
main product, the music video, and the codes and conventions shown through
both the visuals and the music.