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How Did You
Attract/Address Your
Audience?
By Sorrel Grundy
Action, Characters, Costume
O The action of the thriller will appeal to the
audience because it deals with the theme of
stalking and murder which are appealing
themes as they can be engaged with as they are
themes which you hear about in the media on a
regular basis.
O The characters in my thriller appeal to my target
audience as my target audience are a similar
age to the lead in the thriller and so can identify
with her. The target audience will be able to
identify with the character of Sophie because
they are at the same age as her and have the
same worries and concerns.
O The target audience will also be able to identify
with the Sophie and Eve’s costumes. Sophie's
costume is contemporary and so will appeal to
women who wear contemporary clothes
whereas Eve is wearing 1950’s fashion and so
will appeal to women who like to wear retro
clothing.
Lighting, Soundtrack, Camera
O The lighting will appeal to the audience
as I used chiaroscuro lighting which is
an interesting and engaging lighting
and so will entice the audience into the
thriller film.
O The soundtrack will interest the target
audience because it is enigmatic which
makes it more interesting and exciting
to listen too. It also helps to build
tension, suspense and paranoia.
O The camera angles and movements will
appeal to the target audience as we
used them to represent the character
of Sophie against the conventions of
her age as she is seen as a well
educated, hardworking and diligent.
Rather than lazy, moody and apathetic
which is the way the most people aged
15-24 are represented in the media.
Inter – Textual References
O We put many inter-textual references throughout the
thriller opening as homage to many fantastic existing
thriller films.
O The most obvious reference is to The Third Man as we
attempted to recreate the famous shot that reviled
Harry Lime, this inter-textual reference will appeal to
the part of the target market which enjoy classic thriller
noir films as The Third Man is an exemplary example of
this. We also named the male character in our thriller
after the character of Harry Lime and called him Henry
Lime, we did this to highlight the similarities between
the two characters.
O Another inter-textual reference is to Once Upon A Time
In America this reference is not as obvious as we based
our character of Eve Walcott to the character of Eve in
this film. Once Upon A Time In America is a timeless
gangster thriller film and so will this inter-textual
reference will fascinate the audience as it is not an
obvious reference.
Narrative Structure
O Throughout our thriller the narrative
structure moves from the past to the
present and so when editing we had to
ensure that there was a clear
difference. We had to make sure that
the audience would be able to tell
when we were in the past and when we
were in real time. We made the scenes
in the flashbacks black and white to
differentiate them from the real time
scene which were in full colour.
O This will appeal to our target audience
as they are interested in noir films and
also enjoy crime drama TV shows and
films. It will also help them to identify
with the time period which are being
presented.
Cliff Hanger
O The cliff hanger of my thriller
opening is what will hook the
audience for the rest of the film. The
cliff hanger of my thriller opening
increases suspense and also fear as
the audience do not know what is
going to happen to Sophie or why
she is being targeted. The audience
is left with Eve’s necklace in the
centre of the shot to solidify it’s
importance and significance but
they still do not know why.
O The cliff hanger intensifies the
audiences want to know what is
going to happen next.
O We chose to have the final shot with
none of the character in because it
adds another layer of mystery as the
audience do not know what is
happening to them.
Audience Feedback
O The audience feedback has helped me to
understand what went well with the
thriller opening and what skills I need to
work on before my next production.
O For the audience feedback I asked women
aged between 15-24 to watch my thriller
opening and fill in a questionnaire
regarding it.
O The majority said that the sequence held
their attention and so this shows me that
the narrative structure and editing were
good but the Mise en scene could have
been better. The Mise en scene section
was the section which scored lowest on
the questionnaire and so will be a skill
which I will try to develop before my next
production.
Audience FeedbackAGE: 17 Gender: Female
Name of film: Cold Case
Please highlight as appropriate 1= worst 5 = best
1) Was the film easy to understand the narrative? 1 2 3 4 5
2) Did the sequence hold your attention? 1 2 3 4 5
3) How do you rate the camera work and editing? 1 2 3 4 5
4) How do you rate the standard of mise-en-scene, to
include colour, figure, lighting, objects? 1 2 3 4 5
5) Is the production clearly the opening of a thriller
film? 1 2 3 4 5
6) Would the opening inspire you to watch the rest of the film?
Yes No Undecided
7) Can you suggest anything that could improve the appeal?
The beginning was very vague, who is Eve Walcott? I assume the story would unfold as the
thriller went on.
8) Were there any aspects that you find offensive? i.e representation of race, gender, age,
culture.
The stereotype that women are always the victim could be seen as offensive to some
viewers.
9) Was there any part you found confusing or hard to understand?
Whether the thriller was skipping between flash back and real life as some parts were in
black and white and some weren’t.
10) What is the best feature/s of the production? Please circle:
Camera work, lighting, action, performances, editing, soundtrack, cliffhanger; other –
explain……………
11) Does the sound track effectively reflect and enhance the mood & action?
The track added tension to the piece as I felt it would lead up to a big crescendo.
12) Rate the overall production (1 = low, 10 = high)
1 2 3 4 5 6 7 8 9 10
Any further comments:
Thank you for your assessment
AGE: 17 Gender: Female
Name of film ……………Cold Case………………………………
Please highlight as appropriate 1= worst 5 = best
1) Was the film easy to understand the narrative? 1 2 3 4 5
2) Did the sequence hold your attention? 1 2 3 4 5
3) How do you rate the camera work and editing? 1 2 3 4 5
4) How do you rate the standard of mise-en-scene, to
include colour, figure, lighting, objects? 1 2 3 4 5
5) Is the production clearly the opening of a thriller
film? 1 2 3 4 5
6) Would the opening inspire you to watch the rest of the film?
Yes No Undecided
7) Can you suggest anything that could improve the appeal?
8) Were there any aspects that you find offensive? i.e representation of race, gender,
age, culture
………………………No………………………………………………..
9) Was there any part you found confusing or hard to understand?
…Not really……………………………………………………………
10) What is the best feature/s of the production? Please circle:
Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other –
explain……………
11) Does the sound track effectively reflect and enhance the mood & action?
……Yes………………………………………………..
12) Rate the overall production (1 = low, 10 = high)
1 2 3 4 5 6 7 8 9 10
Any further comments:
Thank you for your assessment
AGE: 16 Gender: Female
Name of film………ColdCase………………………………………………………………
Please circle as appropriate 1= worst 5 = best
1) Was the film easy to understand the narrative? 1 2 3 4 5
2) Did the sequence hold your attention? 1 2 3 4 5
3) How do you rate the camera work and editing? 1 2 3 4 5
4) How do you rate the standard of mise-en-scene, to
include colour, figure, lighting, objects? 1 2 3 4 5
5) Is the production clearly the opening of a thriller
film? 1 2 3 4 5
6) Would the opening inspire you to watch the rest of the film?
Yes No Undecided
7) Can you suggest anything that could improve the appeal? No
8) Were there any aspects that you find offensive? i.e representation of race, gender,
age, culture
…Both of the females were shown as weak and as victims…………………………..
9) Was there any part you found confusing or hard to understand?
………No…………………………………………………………
10) What is the best feature/s of the production? Please circle:
Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other –
explain……………
11) Does the sound track effectively reflect and enhance the mood & action?
……………………………Yes…………………………………………..
12) Rate the overall production (1 = low, 10 = high)
1 2 3 4 5 6 7 8 9 10
Any further comments:
Thank you for your assessment
AGE: 17 Gender: Female
Name of film…Cold Case…………………………………………………………
Please highlight as appropriate 1= worst 5 = best
1) Was the film easy to understand the narrative? 1 2 3 4 5
2) Did the sequence hold your attention? 1 2 3 4 5
3) How do you rate the camera work and editing? 1 2 3 4 5
4) How do you rate the standard of mise-en-scene, to
include colour, figure, lighting, objects? 1 2 3 4 5
5) Is the production clearly the opening of a thriller
film? 1 2 3 4 5
6) Would the opening inspire you to watch the rest of the film?
Yes No Undecided
7) Can you suggest anything that could improve the appeal? No
8) Were there any aspects that you find offensive? i.e representation of race, gender,
age, culture
……………………No………………………………………………………………..
9) Was there any part you found confusing or hard to understand?
…………………No………………………………………………………………………
10) What is the best feature/s of the production? Please circle:
Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other –
explain……………
11) Does the sound track effectively reflect and enhance the mood & action?
………………Yes………………………………………………………..
12) Rate the overall production (1 = low, 10 = high)
1 2 3 4 5 6 7 8 9 10
Any further comments:
Thank you for your assessment
AGE: 18 Gender: Female
Name of film………………ColdCase…………………………………………
Please circle as appropriate 1= worst 5 = best
1) Was the film easy to understand the narrative? 1 2 3 4 5
2) Did the sequence hold your attention? 1 2 3 4 5
3) How do you rate the camera work and editing? 1 2 3 4 5
4) How do you rate the standard of mise-en-scene, to
include colour, figure, lighting, objects? 1 2 3 4 5
5) Is the production clearly the opening of a thriller
film? 1 2 3 4 5
6) Would the opening inspire you to watch the rest of the film?
Yes No Undecided
7) Can you suggest anything that could improve the appeal? No
8) Were there any aspects that you find offensive? i.e representation of race,
gender, age, culture
……………………Not really no……………………………………..
9) Was there any part you found confusing or hard to understand?
……………………No………………………………………………
10) What is the best feature/s of the production? Please circle:
Camera work, lighting, action, performances, editing , soundtrack, cliffhanger;
other – explain……………
11) Does the sound track effectively reflect and enhance the mood & action?
…………The soundtrack added suspense and anticipation...........
12) Rate the overall production (1 = low, 10 = high)
1 2 3 4 5 6 7 8 9 10
Any further comments:
Thank you for your assessment

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How did you attract/address your audience?

  • 1. How Did You Attract/Address Your Audience? By Sorrel Grundy
  • 2. Action, Characters, Costume O The action of the thriller will appeal to the audience because it deals with the theme of stalking and murder which are appealing themes as they can be engaged with as they are themes which you hear about in the media on a regular basis. O The characters in my thriller appeal to my target audience as my target audience are a similar age to the lead in the thriller and so can identify with her. The target audience will be able to identify with the character of Sophie because they are at the same age as her and have the same worries and concerns. O The target audience will also be able to identify with the Sophie and Eve’s costumes. Sophie's costume is contemporary and so will appeal to women who wear contemporary clothes whereas Eve is wearing 1950’s fashion and so will appeal to women who like to wear retro clothing.
  • 3. Lighting, Soundtrack, Camera O The lighting will appeal to the audience as I used chiaroscuro lighting which is an interesting and engaging lighting and so will entice the audience into the thriller film. O The soundtrack will interest the target audience because it is enigmatic which makes it more interesting and exciting to listen too. It also helps to build tension, suspense and paranoia. O The camera angles and movements will appeal to the target audience as we used them to represent the character of Sophie against the conventions of her age as she is seen as a well educated, hardworking and diligent. Rather than lazy, moody and apathetic which is the way the most people aged 15-24 are represented in the media.
  • 4. Inter – Textual References O We put many inter-textual references throughout the thriller opening as homage to many fantastic existing thriller films. O The most obvious reference is to The Third Man as we attempted to recreate the famous shot that reviled Harry Lime, this inter-textual reference will appeal to the part of the target market which enjoy classic thriller noir films as The Third Man is an exemplary example of this. We also named the male character in our thriller after the character of Harry Lime and called him Henry Lime, we did this to highlight the similarities between the two characters. O Another inter-textual reference is to Once Upon A Time In America this reference is not as obvious as we based our character of Eve Walcott to the character of Eve in this film. Once Upon A Time In America is a timeless gangster thriller film and so will this inter-textual reference will fascinate the audience as it is not an obvious reference.
  • 5. Narrative Structure O Throughout our thriller the narrative structure moves from the past to the present and so when editing we had to ensure that there was a clear difference. We had to make sure that the audience would be able to tell when we were in the past and when we were in real time. We made the scenes in the flashbacks black and white to differentiate them from the real time scene which were in full colour. O This will appeal to our target audience as they are interested in noir films and also enjoy crime drama TV shows and films. It will also help them to identify with the time period which are being presented.
  • 6. Cliff Hanger O The cliff hanger of my thriller opening is what will hook the audience for the rest of the film. The cliff hanger of my thriller opening increases suspense and also fear as the audience do not know what is going to happen to Sophie or why she is being targeted. The audience is left with Eve’s necklace in the centre of the shot to solidify it’s importance and significance but they still do not know why. O The cliff hanger intensifies the audiences want to know what is going to happen next. O We chose to have the final shot with none of the character in because it adds another layer of mystery as the audience do not know what is happening to them.
  • 7. Audience Feedback O The audience feedback has helped me to understand what went well with the thriller opening and what skills I need to work on before my next production. O For the audience feedback I asked women aged between 15-24 to watch my thriller opening and fill in a questionnaire regarding it. O The majority said that the sequence held their attention and so this shows me that the narrative structure and editing were good but the Mise en scene could have been better. The Mise en scene section was the section which scored lowest on the questionnaire and so will be a skill which I will try to develop before my next production.
  • 8. Audience FeedbackAGE: 17 Gender: Female Name of film: Cold Case Please highlight as appropriate 1= worst 5 = best 1) Was the film easy to understand the narrative? 1 2 3 4 5 2) Did the sequence hold your attention? 1 2 3 4 5 3) How do you rate the camera work and editing? 1 2 3 4 5 4) How do you rate the standard of mise-en-scene, to include colour, figure, lighting, objects? 1 2 3 4 5 5) Is the production clearly the opening of a thriller film? 1 2 3 4 5 6) Would the opening inspire you to watch the rest of the film? Yes No Undecided 7) Can you suggest anything that could improve the appeal? The beginning was very vague, who is Eve Walcott? I assume the story would unfold as the thriller went on. 8) Were there any aspects that you find offensive? i.e representation of race, gender, age, culture. The stereotype that women are always the victim could be seen as offensive to some viewers. 9) Was there any part you found confusing or hard to understand? Whether the thriller was skipping between flash back and real life as some parts were in black and white and some weren’t. 10) What is the best feature/s of the production? Please circle: Camera work, lighting, action, performances, editing, soundtrack, cliffhanger; other – explain…………… 11) Does the sound track effectively reflect and enhance the mood & action? The track added tension to the piece as I felt it would lead up to a big crescendo. 12) Rate the overall production (1 = low, 10 = high) 1 2 3 4 5 6 7 8 9 10 Any further comments: Thank you for your assessment
  • 9. AGE: 17 Gender: Female Name of film ……………Cold Case……………………………… Please highlight as appropriate 1= worst 5 = best 1) Was the film easy to understand the narrative? 1 2 3 4 5 2) Did the sequence hold your attention? 1 2 3 4 5 3) How do you rate the camera work and editing? 1 2 3 4 5 4) How do you rate the standard of mise-en-scene, to include colour, figure, lighting, objects? 1 2 3 4 5 5) Is the production clearly the opening of a thriller film? 1 2 3 4 5 6) Would the opening inspire you to watch the rest of the film? Yes No Undecided 7) Can you suggest anything that could improve the appeal? 8) Were there any aspects that you find offensive? i.e representation of race, gender, age, culture ………………………No……………………………………………….. 9) Was there any part you found confusing or hard to understand? …Not really…………………………………………………………… 10) What is the best feature/s of the production? Please circle: Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other – explain…………… 11) Does the sound track effectively reflect and enhance the mood & action? ……Yes……………………………………………….. 12) Rate the overall production (1 = low, 10 = high) 1 2 3 4 5 6 7 8 9 10 Any further comments: Thank you for your assessment
  • 10. AGE: 16 Gender: Female Name of film………ColdCase……………………………………………………………… Please circle as appropriate 1= worst 5 = best 1) Was the film easy to understand the narrative? 1 2 3 4 5 2) Did the sequence hold your attention? 1 2 3 4 5 3) How do you rate the camera work and editing? 1 2 3 4 5 4) How do you rate the standard of mise-en-scene, to include colour, figure, lighting, objects? 1 2 3 4 5 5) Is the production clearly the opening of a thriller film? 1 2 3 4 5 6) Would the opening inspire you to watch the rest of the film? Yes No Undecided 7) Can you suggest anything that could improve the appeal? No 8) Were there any aspects that you find offensive? i.e representation of race, gender, age, culture …Both of the females were shown as weak and as victims………………………….. 9) Was there any part you found confusing or hard to understand? ………No………………………………………………………… 10) What is the best feature/s of the production? Please circle: Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other – explain…………… 11) Does the sound track effectively reflect and enhance the mood & action? ……………………………Yes………………………………………….. 12) Rate the overall production (1 = low, 10 = high) 1 2 3 4 5 6 7 8 9 10 Any further comments: Thank you for your assessment
  • 11. AGE: 17 Gender: Female Name of film…Cold Case………………………………………………………… Please highlight as appropriate 1= worst 5 = best 1) Was the film easy to understand the narrative? 1 2 3 4 5 2) Did the sequence hold your attention? 1 2 3 4 5 3) How do you rate the camera work and editing? 1 2 3 4 5 4) How do you rate the standard of mise-en-scene, to include colour, figure, lighting, objects? 1 2 3 4 5 5) Is the production clearly the opening of a thriller film? 1 2 3 4 5 6) Would the opening inspire you to watch the rest of the film? Yes No Undecided 7) Can you suggest anything that could improve the appeal? No 8) Were there any aspects that you find offensive? i.e representation of race, gender, age, culture ……………………No……………………………………………………………….. 9) Was there any part you found confusing or hard to understand? …………………No……………………………………………………………………… 10) What is the best feature/s of the production? Please circle: Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other – explain…………… 11) Does the sound track effectively reflect and enhance the mood & action? ………………Yes……………………………………………………….. 12) Rate the overall production (1 = low, 10 = high) 1 2 3 4 5 6 7 8 9 10 Any further comments: Thank you for your assessment
  • 12. AGE: 18 Gender: Female Name of film………………ColdCase………………………………………… Please circle as appropriate 1= worst 5 = best 1) Was the film easy to understand the narrative? 1 2 3 4 5 2) Did the sequence hold your attention? 1 2 3 4 5 3) How do you rate the camera work and editing? 1 2 3 4 5 4) How do you rate the standard of mise-en-scene, to include colour, figure, lighting, objects? 1 2 3 4 5 5) Is the production clearly the opening of a thriller film? 1 2 3 4 5 6) Would the opening inspire you to watch the rest of the film? Yes No Undecided 7) Can you suggest anything that could improve the appeal? No 8) Were there any aspects that you find offensive? i.e representation of race, gender, age, culture ……………………Not really no…………………………………….. 9) Was there any part you found confusing or hard to understand? ……………………No……………………………………………… 10) What is the best feature/s of the production? Please circle: Camera work, lighting, action, performances, editing , soundtrack, cliffhanger; other – explain…………… 11) Does the sound track effectively reflect and enhance the mood & action? …………The soundtrack added suspense and anticipation........... 12) Rate the overall production (1 = low, 10 = high) 1 2 3 4 5 6 7 8 9 10 Any further comments: Thank you for your assessment