The document discusses how the music video, advertisement, and other promotional materials for a new artist are effectively linked through consistent visual elements. Specifically, the artist wears the same jacket and blouse in the music video, advertisement, and on the digipak. Additionally, the same colors are used throughout. Using consistent imagery and styling clearly connects all the promotional pieces and helps establish the new artist.

1. How effective is the
combination of your main
product and ancillary texts?

2. This image shows a print
screen from my music video
This image is of my
advertisement.
My music video and advertisement
is clearly linked. This can be shown
through the fact that the same
jacket my artist is wearing in the
music video was the same jacket I
used to take photographs of her.

3. This image shows
a print screen
from my music This image shows a
video. This jacket print screen from my
is being worn music video
once again.
The same goes for the front of my digipak
because, as you can see, the same jacket is once
again being worn in the same image. In fact, the
image on the front of my digipak is the exact same
as the one on my advert. I did this because I
wanted everything to link easily without having to
search for a relationship between all of them.

4. Once again, this
jacket is being used
again in the image
below.
This jacket is being
worn yet again on the
Another aspect that links inside of my digipak
the music video to my
ancillary products is the
colours blue, white, black
and grey which are used
throughout every part of
it.

5. Another aspect that was shared between
all of my products was the white/cream
coloured blouse that Angel (the artist)
wears throughout all the products. The
blouse is also part of the colour scheme
we chose to use for our products so this
also makes the link clear for everybody.
My promotional package links very well
with the music video because a lot of the
pictures/scenes you see in the video are
the same outfit that Angel is wearing in
the digipak and advert.

6. The hairstyle Angel
has is another link.
This is because her
having the same
hairstyle or very
similar for all her
products is very
important since she
is a new artist who
isn’t established
yet.

7. I’m sure our target audience will be attracted
to all of my products because our whole
theme was thought of according to how we
know our audience is. An example of this is
that young people or a large majority know
how it feels to be lonely, upset, suffocated
and tired of their same daily routine. Our
video definitely illustrates this because Angel
is acting on behalf of the young people that
feel this way.

8. Something I could have
done to make the links
clearer is use more images
from the music video in my
digipak. This way, there
would be no doubt in the
audience’s mind about
what artist owns the music
video, advert and digipak.
Another thing I could
have done is used the
scenes in the music video
to put inside my
promotional package.
This will, once
again, make it clear to the
audience what artist all
the promotion belongs to.