The document discusses empowerment and advocacy in community engagement. It defines empowerment as developing self-confidence and control to gain political power to improve situations. People can be empowered personally by controlling their own lives or socially by having access to opportunities. Six principles of the strength perspective are outlined to fully empower communities. Strategies for community empowerment and advocacy initiatives include securing strong leadership, establishing formal structures, engaging stakeholders, conducting needs assessments, and creating strategic plans. The roles and examples of advocacy programs are also described.

2. EMPOWERMENT
AND ADVOCACY
COMMUNITY ENGAGEMENT
LESSON 13
PREPARED BY: BABYLYN Z.ATILLAGA - BAYLON

3. Empowerment
- refers to the development of self-
confidence, self-control, relationship with
other, and the firmness to gain political
power to achieve improved inputs and
equality.
It is briefly designed as “the process of
increasing personal, interpersonal, or
political power so that individuals can take
action to improve their life situations”.

4. Peopleinthecommunitycanbeempoweredin2 ways:
1. Personal
Empowerment
2. Social
Empowerment

5. PersonalEmpowerment
•can be attained by
a person who can
directly control
what is happening
in their own lives.

6. SocialEmpowerment
– is the condition
for people to have
access to
opportunities and
resources to make
personal choices.

7. Sixprinciplesby theStrength Perspectivestofully
empoweracommunity:
1. It is important to identify and use the community’s assets and
strengths.
2. Community problems such as poverty, and peace and order,
among others, may be viewed as avenues for improvement
and growth.
3. Realize the direction of the community and determine ways on
how to improve it.
4. Allot time to work and be one with the members of the community
to be aware of issues as based for plan development and to
achieve effective results.
5. Provide care, support and help to the community’s over all well-

8. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
Empowering sectors like the poor,
indigenous people and the likes need strong
and effective advocacies for protection and
promotion of their interests. In this sense,
according to Huberman (2014), these are
the strategies is community mobilization
resulting to people empowerment and
advocacy:

9. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
1. Secure Strong Leadership-Engage strong
leaders within the community members. The
leader should possess these characteristics: the
will to serve as the leader of the community over
a significant period of time; the capacity to
provide both infrastructure and human
resources; financial stability; the ability to gather
and manage financial resources, and the respect
and support of the community.

10. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
2. Establish Formal Structure- a formal
structure must be created for it can
effectively lead community change efforts.
These may include specific committees,
organizational charts, rules like by laws,
policy statements and formal letters of
agreement for those who lead, organize, and
participate in the community effort.

11. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
3. Engage the stakeholders- engage
people, groups or institutions that may
be affected by or are important to the
achievement of the stated purpose of a
project. They include government, civil
society, and the private sector at
national, intermediate and local levels.

12. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
4. Conduct a Needs assessments-
it's a way of asking group or
community members what they see
as the most important needs of that
group or community. The results of
the survey then guide future action.

13. STRATEGIES OF EMPOWERMENT AND ADVOCACY OF A
COMMUNITY ACTION INITIATIVES
5. Create a Strategic Plan- develop a
strategic plan that lays out the goals
and objectives. The strategic plan
should identify the social, structural,
and individual changes that will lead to
people empowerment.

14. UNDERSTANDINGADVOCACY
What is ADVOCACY?
– is defines as the active
intervention of community
members to seek ways to
obtain the needed resources
that are not available in the
community.

15. UNDERSTANDINGADVOCACY
ADVOCATE
is one who speaks on
behalf of the community in
order to achieve fair or
equal treatment or gain
the needed resources.

16. ROLES OF ANADVOCATE:
Speaking for the people and
representing them to those in
authority.
Protecting those who are vulnerable
Creating support to enhance
social functioning

17. AdvocacyProgramsconductedbyvariousgroups:
Advocacy Programs to Address Drug
Abuse
Advocacy Programs for the Environment
and Animal Welfare
Advocacy Programs for Health

18. AdvocacyProgramstoAddressDrug Abuse
“Barkada Kontra
Droga” or
Peer Groups Against
Drugs.
– this is a peer-based
preventive education and
information program which
seeks to address the ill
effects of drug abuse.

19. Advocacy Programs toAddress DrugAbuse
National Youth
Congress on Drug
Abuse Prevention and
Control – this provides open
discussion among youth
participants in addressing
problems on drug abuse.

20. Advocacy Programs fortheEnvironment
and AnimalWelfare
Greenpeace
Philippines
– undertake the mission
to save the environment

21. Advocacy Programs fortheEnvironment
and AnimalWelfare
World Wide Fund for
Nature – Philippine
(WWF- Philippines)
- focuses on
addressing issues
on the Philippine
environment

22. Advocacy Programs fortheEnvironment
and AnimalWelfare
Haribon Foundation
– commits to help
conserve sites and
habitats, protect
endangered species,
encourage
sustainability, and
empower people

23. Advocacy Programs fortheEnvironment
and AnimalWelfare
Philippine Animal
Welfare Society
(PAWS)
– ensures the
protection and
humane treatment

24. Advocacy Programs forHealth
Volunteer Youth for
Health Philippines – aims
to promote awareness on
the prevention of birth
defects, newborn
screening, and support for
orphan disorders.

25. Advocacy Programs forHealth
United Nations World
Food Programme – seeks
to address the issue of
hunger. The program
focuses on climate action,
disaster risk reduction,
gender equality and
nutrition.

26. MEDIA ANDADVOCACY
Media – is an effective communications
tool which greatly aid in advocacy and
fighting for positive change in society.