Group 18 (M.Com P) is comprised of 5 students: Eraj Shamim, Fahad Khan, Mubashra Aslam, Nazia Khan, and Salka Fareed. The document defines advertising and discusses its meaning, types, positive and negative impacts. Advertising is defined as any paid non-personal promotion of ideas, goods, or services to induce people to buy. Common types include print, outdoor, broadcast, and online ads. While advertising can increase awareness, sales, and profits, it can also promote social ills, be costly, and encourage monopolies.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Functions of advertising and Objectives of advertising Rajlaxmi Bhosale
Social Functions,Psychological Functions,Economic Functions.INFORMING
PERSUADING
REMINDING
ADDING VALUE
Distinguish from the competitors
Product expansion-brand extension
Encourage loyalty
Reduce cost
HELP IN BRANDING
Previewing New Trends Previews, Create Demand,PRICING
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
This Module explains Advertisement Definition, Concept, Features, Objective of Advertising, Purpose, Importance, Characteristics, Advertising Functions, Advertising and Marketing Management, Classification of Advertisement, Creation of Ads and Advertisement Industry in India.
Advertising management Unit - 1 for BBA 3rd SemesterYogesh Kumar
This is a short Presentation on Advertising Management for BBA Students who is Studying in BBA 2nd Year.
It Covers all the Basic terms about Advertising.
-Introduction of Advertising
-Importance of Advertising
-Role of Advertising
Paid form of non-personal communication about an organization, product, service or idea from an identified sponsor, using mass media to persuade or influence an audience
This presentation has been made by myself to show a clear idea about the advertising management, nature and scope, significance of it, objectives, advantages and disadvantages, types of Advertising management, advertising budget flow, pie chart ...etc..
Unit 2 Role of advertising and types of advertisingNISHA SHAH
role fo advertising in marketing mix
role of advertising in business
types of advertising
types of channel in advertising
classification of media or channel
advertising process steps
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
3. MEANING
The word advertising is
derived from two Latin
Words „Ad‟ and „Verto‟.
Ad – towards
Verto – I turn
Literally it means to turn
the people‟s attention to a
specific thing.
4. Advertising is any form of paid non-personal presentation
of ideas, goods, or services for the purpose of inducing people
to buy.
The process of delivering a message about ideas, goods and
services, through the media, paid by an individual sponsor.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15. ADVERTISING
The management process through
Non-personal form of promotion.
which goods and services move
The activity of attracting public
from concept to the customer.
attention to a product or business, as
Marketing is based on thinking
by paid announcements in the
about business in terms of custome
print, broadcast, or electronic media.
r needs and their satisfaction.
16. Advertising
is just a
single concept of
marketing.
“If you think
advertising is the same
thing as
marketing, you have
just limited yourself to
only using the most
expensive way to
market your
business.”
17.
18. Oldest media.
Printed on some type of paper.
Newspapers and magazines.
Effective when people see it.
Reach large no. of people.
19. Publicized product or service
outdoors.
Billboards, bus benches and on
buses etc,.
Suitable for small business and
effective option.
Attention catcher.
20. Radio, T.V and internet commercials.
Reaches wider audience.
Great impact on listener or viewers.
21. To advertise indirectly.
banned by law.
Advertise for: cigarettes or alcohol.
22. Use of public figure‟s.
Selling product or services.
Give preference to a certain
product.
23. Advertising doesn‟t mean selling but
helps in increasing sales.
Creates awareness in people.
Create brand awareness.
Important for buyer and seller.
Creates regular demand.
Provides information about market
and every thing which happens around
you.
Helps educating people.
24.
25. Step 1
IDENTIFY YOUR PURPOSE
Inform customers that your
product or service is available
and tells them how to get it.
Persuade customers that your
product or service is better than
your competitors‟.
Remind consumers to use your
product or service.
26. Step 2
TARGET YOUR AUDIENCE
The next step is to clearly
identify to whom you want to
say it.
You want to advertise to
people who will buy your
product or use your service.
Market research can tell you
who and where your target
customers are.
27. Step 3
SELECT A MEDIUM
You want to reach as many potential customers as possible with the
most effective, efficient, and affordable medium you can select for
the advertising.
28. Step 4
CREATE THE AD
Beyond the widespread
interest in great, creative
advertising, your product or
service, purpose and budget
are the realistic parameters.
Make sure that your ad is
always appropriate for your
audience, product, service and
budget.
29. Step 5
PLACE AND TIME THE AD
When selecting where to
place your ad consider to
reach the right user, in
the right place at the
right time.
30. Step 6
FULFILL EXPECTATIONS
Make sure that you can
fulfill the promises
mentioned in your
advertisement.
Optimize your advertising
strategy through tracking
and new innovative
technologies.
31.
32. Extend engagement:
There are all levels of
impressions, but do they
communicate in a world.
Therefore, truly engaging and
focusing a consumer on the
advertising message is
increasingly valuable and
effective.
33. Branding and brand building
All advertising can and should reinforce brand values or brand
positioning, even if its primary goal is more directly sales oriented.
34. Reinforce recall and retention
Fostering message recall
and retention remains a
central goal of any
advertising campaign.
37. FREE WORKSHOPS
Free workshops are arranged
to guide with different uses of
products.
Focus on specific groups of
potential customers when
marketing workshops that will
help advertise your business.
38. Publicized Charity Donations:
Charities and donations are
publicized for advertisement purpose.
Charitable actions are highlighted
through awards, media attention etc.
Corporate sponsorships are brilliant
advertising ideas that increase media
attention by encouraging journalists to
make extended communities aware of
your charitable acts.
39. Advertisements on vehicles
Vehicles nowadays play a vital role
in advertisements. Its like a mobile
billboard which has a broad
exposure. Just like the picture
many new ways are introduced for
advertising on vehicles.
40. 3D billboards
3D billboards are a memorable 3
Dimensional viewing experience.
Inflatable props are created to
gain attention , specially designed
to enrich one of the largest
outdoor advertising medium in use
for public.
41. others
Advertising industries are bringing
many more ways of innovative
advertisements day by day.
Other innovations includes product
related items as watches handles in
buses.
Advertisements on bins and roads etc.
42.
43. Attention
It involves attention element of
an advertisement which „catches
the eye‟ and attract attention.
Its purpose is to attract public at
first sight.
A person is likely to be attracted
to advertisements which concerns
him and will be useful for him.
44. Interest
This is the second step to consumer‟s
response. It is called “from eye to mind”
or “from attention to interest”.
All good advertisements start with
consumer‟s point of interest .
An advertiser‟s approach should be to
establish with the consumer, who is
advertising prospective buyer for the
advertised product
45. Desire
The main job of advertising is the
transformation of an interest into
advertising desire in the consumer‟s
mind for possessing that product.
46. Action
This is the last stage in response to
the advertisements. It prompts action
and turns prospects into buyers of the
product.
Expected action can be secured by
adopting various techniques such
as, gifts, samples, installment
facilities, free demonstration etc. by
using phrases “Don‟t delay”, “Buy
now”, “sale”, “Limited Stock etc.
51. INCREASING SALES AND PROFIT
The expenses of advertising
may be justified on the ground
that it helps to increase sales
and profit also, which thereby
results in increased
production.
52. CREATE BRAND IMAGE
People can recognize the
products from the catchy
advertisements they see and
thus sales are also improved.
53. PROVIDING EMPLOYMENT
New industry will be
established and old industry
will be expanded where
thousands of persons may be
engaged.
55. PROMOTION OF SOCIAL EVIL
Some firms present immoral
program and features and
crime stories in Television
and Radio for advertising
their products which have a
very bad influence upon new
generation.
56. COSTLY FUNCTIONS
It is generally criticized that
the cost of advertising to too
high and that such high cost
is covered by the selling price
of the advertising goods.
57. Encourage monopoly
Big industrialists and
manufacturers may
exercise their monopolistic
control over the market
with the help of
advertisement technique
which is always against the
public interest.
58. Lying to Customers
Advertisers can and often do bend
and curve the truth for their own
benefit and in order to promote
and advertise own product.
59. Buying problems
There are numerous similar
types of products which are
advertised in the market. But
is has become impossible for
the average buyer to judge
with any certainly the quality
of the hundreds of articles he
buys.
60. Advertising plays an indispensable part in the success
achievement of any business or organization.