The document defines advertising as a paid form of non-personal communication designed to induce people to buy ideas, goods, or services. It aims to differentiate products from competitors, communicate product information, urge product use, expand distribution, and increase brand loyalty and preference while reducing costs. Advertising benefits manufacturers by increasing and stabilizing sales, retailers by guaranteeing quick sales with minimal effort, and consumers by aiding decisions and ensuring better quality, affordable options. It also benefits society by raising living standards and employment while upholding culture.

1. ADVERTISEMENT

2. MEANING The word advertising is derived from two Latin Words ‘Ad’ and ‘Verto’. Ad – towards Verto – I turn Literally it means to turn the people’s attention to a specific thing.

3. Advertising is any form of paid non-personal presentation of ideas, goods, or services for the purpose of inducing people to buy. weeler . D E F I N I T I O N

4. Functions To differentiate the product from their competitors To communicate product information To urge product used To expand the product distribution To increase brand preference and loyalty To reduce overall sales cost Creates new demands

5. To differentiate the product from their competitors GARNIER FRUCTICS

6. To communicate product information PONDS AGE MIRACLE

7. To urge product used Fair & Lovely

8. To expand the product distribution WATEEN TELECOM

9. To increase brand preference and loyalty COLGATE

10. To reduce overall sales cost MECCA COLA

12. ADVANTAGES

13. Manufacturers & Advertising Increases and stabilizes the sales turn-over Maintains the existing market and explores the new Controls product prices

14. Middleman & Advertising Guarantees quick sales Minimum efforts Makes retail price maintenance possible Sales forecasting Publicity

15. Sales-force & Advertising Facilitates selling Reduces sales-man’s burden of job Instills self confidence

16. Consumers & Advertising Driving –force in decision making Ensures better quality products at reasonable prices Saves good deal of time

17. Society & Advertising Uplifts the living standard Generates gainful employment oppurtunities Provides new horizons of knowledge Upholds the culture of a nation

18. LIMITATIONS Limited capacity Rigid Unbelievable Conditional

19. TYPES OF ADVERTISING

20. ADVERTISING Print Advertising Outdoor Advertising Broadcast Advertising Covert Advertising Public-service Advertising Surrogate Advertising Celebrity Advertising