The document discusses advertising, including definitions from various organizations. It describes the key characteristics of advertising as non-personal communication that is paid for and controlled by the advertiser. It also outlines the 6 M's of advertising: mission, money, message, monitoring, media, and measurement. The objectives and types of advertising are explained. The differences between corporate and product advertising are highlighted. Finally, the document analyzes newspapers, radio, and television as advertising media.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
Advertising, meaning of advertising, types of advertising, print advertising, outdoor advertising, covert advertising, surrogate advertising, public service advertising, celebrity advertising.
This power point presentation contain mainly- Aims and Objectives,Def” of Advertising,Brand and Marketing mix,The marketing mix,Role of Advertising,The Advertising Plan,The importance of advertising,Types of advertising,Major advertising media,The Functions of Advertising,The Key Players,Components of Advertising,What Makes an Ad Effective?.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
This PPT gives basic over view on sales and advertising.This will be used as notes for U.G & P.G arts and management students.
Advertising-Functions-Types-Advertising & Marketing mix-AIDA Model- Lavidge strainer model-Challenges, opportunities & Ethics in Advertising
Advertising Agency-Role and Functions-Type of Advertising agency-Agency Compensation-Client-Agency relationship
Creativity & Advertising-Appeals in advertising-Components of print ad-Layout stages-Layout types
Advertising Media planning—Media objectives-Media strategies-Media decision-TV-Radio-Web Advertising-Advertisement Regulation
Sales promotion-Features-Importance-Types-Tools & Techniques of promotion-Organising & Evaluation of sales promotion
This Slide show narrates the history of advertisements and traces out their impacts and explains the techniques followed in the preparation of advertisements. I made this presentation for the students of I year M A English on 11th January 2010. I hope to improve this presentation in near future.
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Advertising is a vital tool in a communication mix. The chapter explains the importance, role of advertisement,techniques used in advertisement, media selections and finally elaborated the role of advertising agency. The advertising process can be end-up by an advertising agency.They are one who specialized in the mass area of this advertising in marketing. It generate the basic knowledge and awareness of the advertising and advertising agency.
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2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
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Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
2. ADVERTISING
London Institute of Practitioners: Advertising presents the most persuasive possible
selling message to the to the right prospect for the product or service at the lowest
possible cost.
American Marketing Association: Advertising is any form of non-personal
presentation of goods, services or ideas for action, openly paid for by an identified
sponsor.
Wright, Winter & Zeigler: Controlled, identified information and persuasion by means
of mass communication media.
Philip Kotler: “Advertising is any paid form of non-personal presentation and
promotion of goods, services, or ideas by an identified sponsor.”
3. Characteristic features:
Non- personal communication differentiated from personal selling or
interpersonal communication.
It should persuade the target audience with relevant information.
It may be presented in any form in any medium.
Paid for
Controlled- time, message, direction controlled by advertiser
Source and purpose of the message should be identifiable.
4.
5.
6. 6 M’s of Advertising
1. The first ‘M’ stands for Mission – Advertising Objectives.
2. The second ‘M stands for Money – Advertising Budget.
3. The third ‘M’ stands for Message – Creating Advertising Message and Copy.
4. The forth ‘M’ stand for Monitoring – Managing (organising) of Advertising
Efforts.
5. The fifth ‘M’ stands for Media – Advertising Media Selection and Media
Scheduling.
6. The sixth ‘M’ stands for Measurement – Measuring and Evaluating
Advertising Effectiveness (MEAE).
7. Objectives of Advertisement
To stimulate demand
To induce trial
To intensify usage
To sustain preference
To conform imagery
To change habits
To build line acceptance
To make announcements
To inform trading circles
To improve and sustain corporate image.
8. Types of advertising
From the point of view of purpose:
constructive:
Comparative and combative:
9. Types of advertising
Destructive and
corrective advertisement:
other type of adv classified based on:
selling task: product, corporate, industrial, financial, trade etc.
10. Types of advertising
Strategies adopted: primary and selective demand adv, push and pull adv etc.
Presentation style: Display, classified, classified display
Most commonly identified types:
1. Advertising for marketing or product advertisement: AIDA
2. Corporate advertisement
11. Corporate vs product advertisement
Corporate
1. Corporate objective
2. Wide variety of publics to
convince about the image and
identity of the org.
3. Target audience: opinion
leaders, policy makers,
communities, investment and
financial institutions.
4. Important PR tool, aims at
enhancing and sustaining org
image thrugh advertising
message and planned PR
Product
1. Marketing objective of the org.
2. Aims at persuading the
consumer to purchase the
product
3. Target audience: the consumers
within the identified market
segment.
4. Concerned about selling the
product.
22. Radio
Advantages
1. Wide and area specific coverage
2. Affordability and transportability
3. Crosses illiteracy barrier
4. Availability of commercial channel
5. Strong rural listenership
6. Low cost
7. Advantageous for awareness and immediacy
Disadvantages
1. Transient character
2. Low attention level
3. Limited information delivering capacity
4. No demonstration capacity
5. Product identification impossible
6. Less impact in urban areas
23. Television
Advantages
1. High degree of popularity
2. Wide reach
3. Crosses illiteracy barrier
4. Strong impact on viewers
5. Advantages of product demonstration
6. Helps in brand identification
7. High scope for frequency
Disadvantages
1. Affordability problem
2. High cost
3. Time consuming production
4. Cluttering of advertisements
5. Problem in channel selection
